{"id":1002,"date":"2010-12-12T03:00:21","date_gmt":"2010-12-12T06:00:21","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=1002"},"modified":"2010-12-12T03:03:22","modified_gmt":"2010-12-12T06:03:22","slug":"administracion-automatizada-de-campanas-adwords","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/de\/digitales-marketing\/automatisierte-verwaltung-von-adwords-kampagnen\/","title":{"rendered":"Automatisierte Verwaltung von AdWords-Kampagnen"},"content":{"rendered":"<p>Adwords hat k\u00fcrzlich eine neue Beta-Option zur Automatisierung des Kampagnenmanagements f\u00fcr ausgew\u00e4hlte US- und UK-Agenturen eingef\u00fchrt.<\/p>\n<p>Mit der automatisierten AdWords-Funktion k\u00f6nnen Sie Parameter konfigurieren, um \u00c4nderungen der Gebote, des Budgets und des Status von Anzeigen auf der Ebene von Anzeige, Keyword, Anzeigengruppe und Kampagne zu ermitteln.<\/p>\n<p>Beispielsweise k\u00f6nnen wir Parameter so konfigurieren, dass alle Anzeigen angehalten werden, die nach einer Woche eine niedrigere Conversion-Rate als X% erzielen, und somit vermeiden m\u00fcssen, Leistungskontrollen manuell durchzuf\u00fchren.<\/p>\n<p><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2010\/12\/adwords-automate.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1003\" title=\"AdWords automatisieren\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2010\/12\/adwords-automate.png\" alt=\"\" width=\"184\" height=\"114\" \/><\/a><\/p>\n<p>Dieses Tool erm\u00f6glicht das automatisierte Testen von Geboten, Textanzeigen und Budget, was wirklich viel Optimierungszeit f\u00fcr Kampagnen spart.<\/p>\n<p><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2010\/12\/adwords-automate-2.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1004\" title=\"AdWords automatisieren 2\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2010\/12\/adwords-automate-2.png\" alt=\"\" width=\"300\" height=\"197\" \/><\/a><\/p>\n<p>Obwohl dies nicht die einzigen Optimierungselemente f\u00fcr AdWords-Kampagnen sind, erm\u00f6glichen sie uns zweifellos eine bessere Kontrolle und die M\u00f6glichkeit, mehr Zeit f\u00fcr die Optimierung anderer Elemente der Kampagne zu verwenden.<\/p>\n<p><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2010\/12\/adwords-automate-3.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1005\" title=\"AdWords automatisieren 3\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2010\/12\/adwords-automate-3.png\" alt=\"\" width=\"300\" height=\"215\" \/><\/a><\/p>\n<p>Ich hoffe, dass die Agenturen und Fachleute aus dem Rest der Welt in sehr kurzer Zeit auf dieses Tool z\u00e4hlen k\u00f6nnen, wenn das Feedback der US- und britischen Agenturen gut ist.<\/p>\n<p>Es ist zu beachten, dass die M\u00f6glichkeit, Kampagnen gem\u00e4\u00df Parametern automatisiert zu verwalten, nichts Neues ist, da viele Premium-PPC-Kontoverwaltungstools diese Art von Optionen seit Jahren anbieten. Es ist jedoch sehr erfreulich zu sehen, dass jetzt darauf zugegriffen werden kann ohne extra zu bezahlen. (Obwohl ich es f\u00fcr Werkzeugentwickler nicht so lustig finde)<\/p>\n<p>Ich habe diese Informationen im BlueClaw-Agenturblog gefunden. Sie k\u00f6nnen den Originalartikel lesen, indem Sie auf den folgenden Link klicken:<br \/>\n<a href=\"http:\/\/www.blueclaw.co.uk\/seo-blog\/%E2%80%98new-google-adwords-feature-%E2%80%93-automate-button%E2%80%99\/1596\/\">Schaltfl\u00e4che &quot;AdWords-Automatisierung&quot;<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Adwords hat k\u00fcrzlich eine neue Beta-Option zur Automatisierung des Kampagnenmanagements f\u00fcr ausgew\u00e4hlte US- und UK-Agenturen eingef\u00fchrt. Mit der automatisierten AdWords-Funktion k\u00f6nnen Sie Parameter konfigurieren, um \u00c4nderungen der Gebote, des Budgets und des Status von Anzeigen auf der Ebene von Anzeige, Keyword, Anzeigengruppe und Kampagne zu ermitteln. Zum Beispiel k\u00f6nnen wir konfigurieren ...<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,4],"tags":[89,14,131],"class_list":["post-1002","post","type-post","status-publish","format-standard","hentry","category-marketing-digital","category-ppc-google-ads","tag-adwords-automate","tag-google-adwords","tag-ppc-google-adwords"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Administraci\u00f3n Automatizada de Campa\u00f1as Adwords - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Adwords Automate, nueva opci\u00f3n para Administraci\u00f3n Automatizada de Campa\u00f1as de Adwords.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/de\/digitales-marketing\/automatisierte-verwaltung-von-adwords-kampagnen\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Administraci\u00f3n Automatizada de Campa\u00f1as Adwords - 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