{"id":1029,"date":"2011-01-08T15:18:53","date_gmt":"2011-01-08T18:18:53","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=1029"},"modified":"2011-01-08T15:18:53","modified_gmt":"2011-01-08T18:18:53","slug":"video-google-adwords-introduccion-al-quality-score","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/de\/ppc-google-ads\/video-google-adwords-einfuhrung-in-quality-score\/","title":{"rendered":"Video Google AdWords: Einf\u00fchrung in den Qualit\u00e4tsfaktor"},"content":{"rendered":"<p>Nichts ist besser, um das Jahr zu beginnen, als bestimmte grundlegende, aber wichtige Konzepte festzulegen. Als ersten Artikel des Jahres hinterlasse ich Ihnen ein sehr interessantes Video von Hal Varian, Googles Chef\u00f6konom.<\/p>\n<p>Dieses Video erkl\u00e4rt das Anzeigenauktionssystem und wie der maximale CPC und der Qualit\u00e4tsfaktor den endg\u00fcltigen Preis eines Klicks bestimmen.<\/p>\n<p><object classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" width=\"560\" height=\"340\" codebase=\"http:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=6,0,40,0\"><param name=\"allowFullScreen\" value=\"true\" \/><param name=\"allowscriptaccess\" value=\"always\" \/><param name=\"src\" value=\"http:\/\/www.youtube.com\/v\/K7l0a2PVhPQ?fs=1&amp;hl=es_ES\" \/><param name=\"allowfullscreen\" value=\"true\" \/><embed type=\"application\/x-shockwave-flash\" width=\"560\" height=\"340\" src=\"http:\/\/www.youtube.com\/v\/K7l0a2PVhPQ?fs=1&amp;hl=es_ES\" allowscriptaccess=\"always\" allowfullscreen=\"true\"><\/embed><\/object><\/p>","protected":false},"excerpt":{"rendered":"<p>Nada mejor para empezar el a\u00f1o que asentar ciertos conceptos b\u00e1sicos pero claves, as\u00ed que como primer art\u00edculo del a\u00f1o les dejo un video muy interesante de Hal Varian, Chief Economist de Google. En este video se explica el sistema de subastas de anuncios y c\u00f3mo el CPC maximo y el Quality Score determinan el&hellip;<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[92],"class_list":["post-1029","post","type-post","status-publish","format-standard","hentry","category-ppc-google-ads","tag-video-google-adwords"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Video Google Adwords: Introducci\u00f3n al Quality Score  - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Video Google Adwords: Introducci\u00f3n al Quality Score. 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