{"id":1040,"date":"2011-01-15T22:02:26","date_gmt":"2011-01-16T01:02:26","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=1040"},"modified":"2011-01-15T22:03:06","modified_gmt":"2011-01-16T01:03:06","slug":"como-se-posicionan-los-anuncios-en-adwords","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/de\/ppc-google-ads\/wie-anzeigen-werden-in-adwords-positioniert\/","title":{"rendered":"Wie sind die Anzeigen in AdWords positioniert?"},"content":{"rendered":"<p>Eine sehr h\u00e4ufige Frage unter denjenigen, die mit AdWords beginnen, ist zu wissen, anhand welcher Parameter die Positionen der Anzeigen auf den Ergebnisseiten des Such-Werbenetzwerks in diesem Artikel festgelegt werden<\/p>\n<p><strong>Anzeigenrang und Qualit\u00e4tsfaktor<\/strong><\/p>\n<p>Der Anzeigenrang ist die Punktzahl, die die Position einer Anzeige jedes Mal bestimmt, wenn eine Anzeige f\u00fcr die Schaltung in den Suchergebnissen qualifiziert ist. Die Anzeige mit dem h\u00f6chsten Anzeigenrang erh\u00e4lt die beste Position.<\/p>\n<p>Dieser Score wird berechnet, indem der maximale CPC mit dem Qualit\u00e4tsfaktor multipliziert wird. (Dies kann Ihnen helfen <a href=\"https:\/\/guillermopareja.com\/de\/ppc-google-ads\/5-tipps-um-die-lucke-prufung-zu-bestehen-google-adwords-professional\/\">Google Adwords Professional-Pr\u00fcfung<\/a> \ud83d\ude09)<\/p>\n<p><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/01\/adrank.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1041\" title=\"adrank\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/01\/adrank.jpg\" alt=\"\" width=\"500\" height=\"149\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/01\/adrank.jpg 500w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/01\/adrank-300x89.jpg 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/a><\/p>\n<p>Im Beispiel ist Anzeige 2 diejenige, die die erste Position f\u00fcr mehr einnimmt, als sie pro Klick weniger auszahlt als Anzeige 1.<\/p>\n<p>Auf der anderen Seite nimmt Anzeige 3 aufgrund ihres niedrigen Qualit\u00e4tsfaktors die letzte Position ein, obwohl sie bereit ist, f\u00fcr jeden Klick mehr zu zahlen.<\/p>\n<p>Manchmal kann eine Anzeige mit einem niedrigen Qualit\u00e4tsfaktor sogar bestraft und \u00fcberhaupt nicht geschaltet werden. Dazu m\u00fcssen in der Regel schwerwiegende Relevanzprobleme zwischen den Keywords, dem Inhalt der Anzeigen und der Zielseite auftreten.<\/p>\n<p>Dies war eine sehr kurze Erkl\u00e4rung, wie das AdWords-System die Position der Anzeigen in den SERPs bestimmt. In zuk\u00fcnftigen Artikeln werde ich die Informationen zu den Faktoren, die die Kosten pro Klick beeinflussen, und zu bestimmten Techniken zur Verbesserung des Qualit\u00e4tsfaktors erweitern.<\/p>","protected":false},"excerpt":{"rendered":"<p>Eine sehr h\u00e4ufige Frage unter denjenigen, die mit AdWords beginnen, ist zu wissen, anhand welcher Parameter die Positionen der Anzeigen auf den Ergebnisseiten des Suchnetzwerks festgelegt werden. In diesem Artikel ist der Anzeigenrang und der Qualit\u00e4tsfaktor der Anzeigenrang der entscheidende Punkt die Position einer Anzeige ...<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[14,10,81],"class_list":["post-1040","post","type-post","status-publish","format-standard","hentry","category-ppc-google-ads","tag-google-adwords","tag-marketing-online","tag-quality-score"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>C\u00f3mo se Posicionan los Anuncios en Adwords? - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Google Adwords: C\u00f3mo se Posicionan los Anuncios en la Red de B\u00fasqueda?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/de\/ppc-google-ads\/wie-anzeigen-werden-in-adwords-positioniert\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo se Posicionan los Anuncios en Adwords? 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