{"id":1046,"date":"2011-01-16T17:43:39","date_gmt":"2011-01-16T20:43:39","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=1046"},"modified":"2011-01-16T17:43:39","modified_gmt":"2011-01-16T20:43:39","slug":"razones-de-las-discrepancias-entre-datos-de-adwords-y-analytics","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/de\/ppc-google-ads\/grunde-fur-diskrepanzen-zwischen-adwords-daten-und-analysen\/","title":{"rendered":"Gr\u00fcnde f\u00fcr Diskrepanzen zwischen AdWords- und Analytics-Daten"},"content":{"rendered":"<p>Die Unterschiede zwischen den zwischen Google Adwords und Analytics bereitgestellten Daten k\u00f6nnen verschiedene Gr\u00fcnde haben, theoretisch die Daten von Besuchen, Conversions usw. Sie sollten auf beiden Plattformen gleich sein. In der Praxis ist es jedoch am normalsten, bestimmte Unstimmigkeiten zu finden.<\/p>\n<p>Entweder weil als Profi der Zweifel an Ihrem Kopf wehtut oder weil ein Kunde neugierig darauf ist, erkl\u00e4re ich im Folgenden die wichtigsten m\u00f6glichen Gr\u00fcnde f\u00fcr diese Unterschiede:<\/p>\n<p><strong>Unterschiedliche Terminologie<\/strong><\/p>\n<p>AdWords verfolgt &quot;Klicks&quot;, w\u00e4hrend Analytics &quot;Besuche&quot; verfolgt.<\/p>\n<p><strong>Benutzerbrowser-Einstellungen<\/strong><\/p>\n<p>Bei Besuchern, die \u00fcber AdWords auf Ihre Website zugreifen, sind m\u00f6glicherweise Cookies, Bilder oder Javascript deaktiviert. In diesem Fall z\u00e4hlt AdWords den Klick, Analytics den Besuch jedoch nicht.<\/p>\n<p>Der Google Analytics-Code muss korrekt ausgef\u00fchrt werden, damit die Besuche gez\u00e4hlt werden k\u00f6nnen.<\/p>\n<p><strong>AdWords-Filter<\/strong><\/p>\n<p>AdWords filtert automatisch ung\u00fcltige Klicks. In diesem Fall wird der Besuch in Google Analytics gez\u00e4hlt, nicht jedoch der Klick auf AdWords.<\/p>\n<p><strong>Synchronisation zwischen AdWords und Analytics<\/strong><\/p>\n<p>Google AdWords-Daten werden einmal t\u00e4glich in Analytics hochgeladen, w\u00e4hrend Analytics mehrmals t\u00e4glich aktualisiert wird. Daher sind die Daten m\u00f6glicherweise vor\u00fcbergehend nicht synchron.<\/p>\n<p><strong>Analytics-Code kann nicht auf der Landing Page gefunden werden<\/strong><\/p>\n<p>Es klingt albern genug, aber wenn Sie h\u00e4ufig neue Zielseiten f\u00fcr Ihre Kampagnen erstellen, stellen Sie sicher, dass alle den Google Analytics-Tracking-Code enthalten.<\/p>\n<p><strong>Ziel-URLs sind nicht markiert<\/strong><\/p>\n<p>Ideal ist es, das Google AdWords- und Analytics-Konto mit Autotagging zu verkn\u00fcpfen. Manchmal ist dies jedoch nicht m\u00f6glich, da das Analytics-Konto bereits mit einem anderen Konto verkn\u00fcpft ist.<\/p>\n<p>In diesem Fall m\u00fcssen die Ziel-URLs markiert werden, dazu k\u00f6nnen wir das Tool verwenden <a href=\"http:\/\/www.google.com\/support\/googleanalytics\/bin\/answer.py?hl=en&amp;answer=55578\">URL Builder<\/a><\/p>\n<p><strong>Weiterleitungen in Landing Pages<\/strong><\/p>\n<p>Manchmal k\u00f6nnen Weiterleitungen dazu f\u00fchren, dass der Analytics-Code nicht ordnungsgem\u00e4\u00df ausgef\u00fchrt wird. In diesem Fall wird der Besuch nicht als aus einer bezahlten Kampagne stammend identifiziert.<\/p>\n<p><strong>Und welche anderen Gr\u00fcnde kennen Sie?<\/strong> \ud83d\ude09<\/p>","protected":false},"excerpt":{"rendered":"<p>Las diferencias entre los datos prove\u00eddos entre Google Adwords y Analytics pueden deberse a diversas razones, teoricamente los datos de visitas, conversiones, etc. deber\u00edan ser los mismos en ambas plataformas sin embargo en la pr\u00e1ctica lo m\u00e1s normal es encontrar ciertas discrepancias. Ya sea porque como profesional la duda te carcoma la cabeza o que&hellip;<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[14,139],"class_list":["post-1046","post","type-post","status-publish","format-standard","hentry","category-ppc-google-ads","tag-google-adwords","tag-google-analytics"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Razones de las discrepancias entre datos de Adwords y Analytics - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Razones sobre las discrepancias y diferencias entre datos de Google Adwords y Analytics.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/de\/ppc-google-ads\/grunde-fur-diskrepanzen-zwischen-adwords-daten-und-analysen\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Razones de las discrepancias entre datos de Adwords y Analytics - Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"og:description\" content=\"Razones sobre las discrepancias y diferencias entre datos de Google Adwords y Analytics.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/guillermopareja.com\/de\/ppc-google-ads\/grunde-fur-diskrepanzen-zwischen-adwords-daten-und-analysen\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/consultorgoogleadwords\/\" \/>\n<meta property=\"article:published_time\" content=\"2011-01-16T20:43:39+00:00\" \/>\n<meta name=\"author\" content=\"Guillermo Pareja\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:site\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Guillermo Pareja\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"2\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/guillermopareja.com\/de\/ppc-google-ads\/grunde-fur-diskrepanzen-zwischen-adwords-daten-und-analysen\/\",\"url\":\"https:\/\/guillermopareja.com\/de\/ppc-google-ads\/grunde-fur-diskrepanzen-zwischen-adwords-daten-und-analysen\/\",\"name\":\"Razones de las discrepancias entre datos de Adwords y Analytics - Marketing y Anal\u00edtica Digital\",\"isPartOf\":{\"@id\":\"https:\/\/guillermopareja.com\/de\/#website\"},\"datePublished\":\"2011-01-16T20:43:39+00:00\",\"dateModified\":\"2011-01-16T20:43:39+00:00\",\"author\":{\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88\"},\"description\":\"Razones sobre las discrepancias y diferencias entre datos de Google Adwords y Analytics.\",\"breadcrumb\":{\"@id\":\"https:\/\/guillermopareja.com\/de\/ppc-google-ads\/grunde-fur-diskrepanzen-zwischen-adwords-daten-und-analysen\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/guillermopareja.com\/de\/ppc-google-ads\/grunde-fur-diskrepanzen-zwischen-adwords-daten-und-analysen\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/guillermopareja.com\/de\/ppc-google-ads\/grunde-fur-diskrepanzen-zwischen-adwords-daten-und-analysen\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/guillermopareja.com\/de\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Razones de las discrepancias entre datos de Adwords y Analytics\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#website\",\"url\":\"https:\/\/guillermopareja.com\/de\/\",\"name\":\"Marketing y Anal\u00edtica Digital\",\"description\":\"Blog de Guillermo Pareja\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/guillermopareja.com\/de\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"de\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88\",\"name\":\"Guillermo Pareja\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x\",\"caption\":\"Guillermo Pareja\"},\"description\":\"Soy Guillermo Pareja, consultor de Marketing en Motores de B\u00fasqueda. En este blog escribo sobre Google Adwords, Facebook Ads, Google Analytics y todo lo referente a publicitar en internet, ya sean tus propios proyectos, tus clientes o incluso a vos mismo como profesional.\",\"sameAs\":[\"http:\/\/guillermopareja.com\"],\"url\":\"https:\/\/guillermopareja.com\/de\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Razones de las discrepancias entre datos de Adwords y Analytics - Marketing y Anal\u00edtica Digital","description":"Razones sobre las discrepancias y diferencias entre datos de Google Adwords y Analytics.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/guillermopareja.com\/de\/ppc-google-ads\/grunde-fur-diskrepanzen-zwischen-adwords-daten-und-analysen\/","og_locale":"de_DE","og_type":"article","og_title":"Razones de las discrepancias entre datos de Adwords y Analytics - Marketing y Anal\u00edtica Digital","og_description":"Razones sobre las discrepancias y diferencias entre datos de Google Adwords y Analytics.","og_url":"https:\/\/guillermopareja.com\/de\/ppc-google-ads\/grunde-fur-diskrepanzen-zwischen-adwords-daten-und-analysen\/","og_site_name":"Marketing y Anal\u00edtica Digital","article_publisher":"https:\/\/www.facebook.com\/consultorgoogleadwords\/","article_published_time":"2011-01-16T20:43:39+00:00","author":"Guillermo Pareja","twitter_card":"summary_large_image","twitter_creator":"@guillepareja","twitter_site":"@guillepareja","twitter_misc":{"Verfasst von":"Guillermo Pareja","Gesch\u00e4tzte Lesezeit":"2\u00a0Minuten"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/guillermopareja.com\/de\/ppc-google-ads\/grunde-fur-diskrepanzen-zwischen-adwords-daten-und-analysen\/","url":"https:\/\/guillermopareja.com\/de\/ppc-google-ads\/grunde-fur-diskrepanzen-zwischen-adwords-daten-und-analysen\/","name":"Razones de las discrepancias entre datos de Adwords y Analytics - Marketing y Anal\u00edtica Digital","isPartOf":{"@id":"https:\/\/guillermopareja.com\/de\/#website"},"datePublished":"2011-01-16T20:43:39+00:00","dateModified":"2011-01-16T20:43:39+00:00","author":{"@id":"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88"},"description":"Razones sobre las discrepancias y diferencias entre datos de Google Adwords y Analytics.","breadcrumb":{"@id":"https:\/\/guillermopareja.com\/de\/ppc-google-ads\/grunde-fur-diskrepanzen-zwischen-adwords-daten-und-analysen\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/guillermopareja.com\/de\/ppc-google-ads\/grunde-fur-diskrepanzen-zwischen-adwords-daten-und-analysen\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/guillermopareja.com\/de\/ppc-google-ads\/grunde-fur-diskrepanzen-zwischen-adwords-daten-und-analysen\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/guillermopareja.com\/de\/"},{"@type":"ListItem","position":2,"name":"Razones de las discrepancias entre datos de Adwords y Analytics"}]},{"@type":"WebSite","@id":"https:\/\/guillermopareja.com\/de\/#website","url":"https:\/\/guillermopareja.com\/de\/","name":"Marketing y Anal\u00edtica Digital","description":"Blog de Guillermo Pareja","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/guillermopareja.com\/de\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"de"},{"@type":"Person","@id":"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88","name":"Guillermo Pareja","image":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x","caption":"Guillermo Pareja"},"description":"Soy Guillermo Pareja, consultor de Marketing en Motores de B\u00fasqueda. En este blog escribo sobre Google Adwords, Facebook Ads, Google Analytics y todo lo referente a publicitar en internet, ya sean tus propios proyectos, tus clientes o incluso a vos mismo como profesional.","sameAs":["http:\/\/guillermopareja.com"],"url":"https:\/\/guillermopareja.com\/de\/author\/admin\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/guillermopareja.com\/de\/wp-json\/wp\/v2\/posts\/1046"}],"collection":[{"href":"https:\/\/guillermopareja.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/guillermopareja.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/guillermopareja.com\/de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/guillermopareja.com\/de\/wp-json\/wp\/v2\/comments?post=1046"}],"version-history":[{"count":0,"href":"https:\/\/guillermopareja.com\/de\/wp-json\/wp\/v2\/posts\/1046\/revisions"}],"wp:attachment":[{"href":"https:\/\/guillermopareja.com\/de\/wp-json\/wp\/v2\/media?parent=1046"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/guillermopareja.com\/de\/wp-json\/wp\/v2\/categories?post=1046"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/guillermopareja.com\/de\/wp-json\/wp\/v2\/tags?post=1046"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}