{"id":1052,"date":"2011-01-22T21:02:18","date_gmt":"2011-01-23T00:02:18","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=1052"},"modified":"2011-01-22T21:02:18","modified_gmt":"2011-01-23T00:02:18","slug":"como-enlazar-cuentas-de-google-analytics-con-adwords","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/de\/ppc-google-ads\/how-to-link-google-analytics-konten-mit-adwords\/","title":{"rendered":"So verkn\u00fcpfen Sie Google Analytics-Konten mit AdWords"},"content":{"rendered":"<p>Der heutige Artikel ist ein einfaches Tutorial zum Verkn\u00fcpfen eines zuvor erstellten Google Analytics-Kontos mit einem AdWords-Konto. Dies ist praktisch wichtig, um die Auswirkungen und die Leistung von Google AdWords-Kampagnen besser zu verstehen, sobald der Datenverkehr die Website erreicht.<\/p>\n<p><strong>Dazu m\u00fcssen wir nur die folgenden Schritte ausf\u00fchren:<\/strong><\/p>\n<p><strong>1)<\/strong> Als Analytics-Benutzer mit Administratorebene zum f\u00fcr AdWords verwendeten E-Mail-Konto hinzuf\u00fcgen. Wenn beide Konten identisch sind, muss dieser Schritt nicht ausgef\u00fchrt werden. (Denken Sie daran, dass die E-Mail ein Google-Konto sein muss.)<\/p>\n<p><strong>2) <\/strong>Melden Sie sich beim AdWords-Konto an, klicken Sie auf &quot;Berichte und Tools&quot; und w\u00e4hlen Sie dann die Option &quot;Google Analytics&quot;.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1054\" title=\"Link Google Analytics\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/01\/enlazar-google-analytics1.jpg\" alt=\"\" width=\"254\" height=\"178\" \/><\/p>\n<p><strong>3) <\/strong>W\u00e4hlen Sie im n\u00e4chsten Bildschirm die Option &quot;Ich habe bereits ein Google Analytics-Konto ...&quot; und klicken Sie dann auf &quot;Weiter&quot;.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1055\" title=\"Link Google Analytics 2\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/01\/enlazar-google-analytics-2.jpg\" alt=\"\" width=\"550\" height=\"176\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/01\/enlazar-google-analytics-2.jpg 550w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/01\/enlazar-google-analytics-2-300x96.jpg 300w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/p>\n<p><strong>4)<\/strong> Anschlie\u00dfend wird ein Pulldown-Men\u00fc mit allen Google Analytics-Konten angezeigt, auf die wir Administratorzugriff haben, und wir w\u00e4hlen das Konto aus, das wir mit dem AdWords-Konto verkn\u00fcpfen m\u00f6chten.<\/p>\n<p>Es ist wichtig, die Option &quot;Automatische Kennzeichnung von Ziel-URLs&quot; zu aktivieren. Mit dieser Option k\u00f6nnen Sie sehr wertvolle Informationen zu Kampagnen, Anzeigengruppen und Keywords sowie AdWords-Kostendaten in Analytics-Berichten abrufen.<\/p>\n<p>Schlie\u00dflich klicken wir im angezeigten Popup auf &quot;Mein Konto verkn\u00fcpfen&quot; und dann auf &quot;Ja, weiter&quot;.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1057\" title=\"Link Google Analytics 3\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/01\/enlazar-google-analytics-3.jpg\" alt=\"\" width=\"550\" height=\"124\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/01\/enlazar-google-analytics-3.jpg 550w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/01\/enlazar-google-analytics-3-300x67.jpg 300w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/p>\n<p>VOILA! Jetzt k\u00f6nnen wir \u00fcber die Google Analytics-Oberfl\u00e4che \u00fcber die seitliche Navigationsleiste auf die Daten unserer AdWords-Kampagnen zugreifen und zuerst &quot;Traffic-Quellen&quot; und dann &quot;AdWords&quot; ausw\u00e4hlen.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1058\" title=\"Link Google Analytics 4\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/01\/enlazar-google-analytics-4.jpg\" alt=\"\" width=\"272\" height=\"408\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/01\/enlazar-google-analytics-4.jpg 272w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/01\/enlazar-google-analytics-4-200x300.jpg 200w\" sizes=\"(max-width: 272px) 100vw, 272px\" \/><\/p>\n<p>Wie Sie sehen, ist das Verkn\u00fcpfen eines Analytics-Kontos mit AdWords SEHR einfach und erm\u00f6glicht viele Optionen, z. B. das Importieren von Analytics-Zielen im AdWords-Conversion-Bereich, das Erstellen von Vergleichsberichten zur Leistung von AdWords-Kampagnen im Vergleich zur Leistung des organischen Datenverkehrs usw. . viel einfacher und agiler als die Arbeit mit nicht verkn\u00fcpften Konten.<\/p>\n<p><strong>Wenn Ihre Analytics-Konten immer noch nicht mit den entsprechenden AdWords-Konten verkn\u00fcpft sind, tun Sie dies jetzt! <\/strong>\ud83d\ude09<\/p>","protected":false},"excerpt":{"rendered":"<p>El art\u00edculo de hoy es un sencillo tutorial de c\u00f3mo enlazar una cuenta de Google Analytics creada previamente con una cuenta de Adwords, esto resulta pr\u00e1cticamente indispensable para poder comprender mejor el impacto y desempe\u00f1o de las campa\u00f1as de Google Adwords una vez que el tr\u00e1fico llega al sitio. Para ello nada m\u00e1s debemos seguir&hellip;<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[14,139],"class_list":["post-1052","post","type-post","status-publish","format-standard","hentry","category-ppc-google-ads","tag-google-adwords","tag-google-analytics"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>C\u00f3mo enlazar cuentas de Google Analytics con Adwords - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Tutorial de c\u00f3mo enlazar cuentas de Google Analytics con Adwords.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/de\/ppc-google-ads\/how-to-link-google-analytics-konten-mit-adwords\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo enlazar cuentas de Google Analytics con Adwords - 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