{"id":1097,"date":"2011-02-27T14:56:58","date_gmt":"2011-02-27T17:56:58","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=1097"},"modified":"2011-02-27T14:56:58","modified_gmt":"2011-02-27T17:56:58","slug":"adwords-editor-formula-words","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/de\/ppc-google-ads\/adwords-editor-formel-worter\/","title":{"rendered":"AdWords Editor: Formelw\u00f6rter"},"content":{"rendered":"<p>Der AdWords-Editor ist ein Tool, mit dem Sie viel Zeit sparen k\u00f6nnen, wenn Sie sowohl massive \u00c4nderungen als auch kleine \u00c4nderungen an einem AdWords-Konto vornehmen m\u00fcssen. Die meisten Benutzer sch\u00f6pfen jedoch das Potenzial des AdWords-Kontos nicht richtig aus.<\/p>\n<p>Formula Words ist eine dieser Funktionen, die fast niemand verwendet, die jedoch viel Zeit sparen kann. Mit dieser Funktion k\u00f6nnen Sie Text aus einem bearbeitbaren Feld schnell finden und durch Text aus einem anderen bearbeitbaren Feld ersetzen, um Text zu ersetzen.<\/p>\n<p>Es gibt Formelw\u00f6rter f\u00fcr die meisten bearbeitbaren Felder im AdWords-Editor. Hier einige Beispiele:<\/p>\n<p>[Kampagne] - Kampagnentext<br \/>\n[Anzeigengruppe] - Anzeigengruppentext<br \/>\n[Schl\u00fcsselwort] - Schl\u00fcsselworttext<br \/>\n[\u00dcberschrift] - Titeltext<br \/>\n[description1] - Beschreibung Zeilentext 1<br \/>\n[description2] - Beschreibung Zeilentext 2<br \/>\n[displayUrl] - Sichtbarer URL-Text<br \/>\n[destinationUrl] - Ziel-URL-Text<\/p>\n<p><strong>Alles sehr sch\u00f6n, aber du sprichst mit mir auf Chinesisch!<\/strong><\/p>\n<p>Mit einfacheren Worten: Mit Formelw\u00f6rtern k\u00f6nnen wir unsere Vernunft bewahren, indem wir nicht immer wieder dieselben W\u00f6rter eingeben m\u00fcssen, vorausgesetzt, Kampagnen, Anzeigengruppen und Anzeigen haben in der Regel ein gemeinsames Thema.<\/p>\n<p>Wenn wir beispielsweise Pillen in verschiedenen Farben verkaufen, ist es am nat\u00fcrlichsten, dass wir f\u00fcr jede Pillenfarbe (rot, blau, gr\u00fcn, orange usw.) eine andere Anzeigengruppe haben und jede Anzeigengruppe das Wort &quot;Pille&quot; enth\u00e4lt.<\/p>\n<p><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/02\/google-adwords-editor-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1105\" title=\"Google AdWords Editor 1\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/02\/google-adwords-editor-1.jpg\" alt=\"\" width=\"255\" height=\"113\" \/><\/a><\/p>\n<p>W\u00e4hrend dieses Beispiel vereinfacht ist, stellen Sie sich den Terror der Zeit vor, die erforderlich ist, um Hunderte von Keywords und Anzeigengruppen in einem Konto zu \u00e4ndern.<\/p>\n<p>Wenn Sie jedoch das folgende Formelwort im Textersetzungswerkzeug anwenden, k\u00f6nnen Sie einige Fl\u00fcche speichern.<\/p>\n<p><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/02\/google-adwords-editor-2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1106\" title=\"Google AdWords Editor 2\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/02\/google-adwords-editor-2.jpg\" alt=\"\" width=\"442\" height=\"302\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/02\/google-adwords-editor-2.jpg 442w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/02\/google-adwords-editor-2-300x204.jpg 300w\" sizes=\"(max-width: 442px) 100vw, 442px\" \/><\/a><\/p>\n<p>Das Ergebnis ist wie folgt:<\/p>\n<p><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/02\/google-adwords-editor-31.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1108\" title=\"Google AdWords Editor 3\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/02\/google-adwords-editor-31.jpg\" alt=\"\" width=\"337\" height=\"110\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/02\/google-adwords-editor-31.jpg 337w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/02\/google-adwords-editor-31-300x97.jpg 300w\" sizes=\"(max-width: 337px) 100vw, 337px\" \/><\/a><\/p>\n<p>Es gibt Formelw\u00f6rter f\u00fcr nahezu alles. Mit dieser Technik k\u00f6nnen Sie mit nur wenigen Klicks auch schnell hochrelevante Textanzeigen f\u00fcr die Keywords in unseren Anzeigengruppen, attraktive Anzeige-URLs und vieles mehr erstellen.<\/p>\n<p><strong>Und wie viel nutzen Sie den AdWords Editor? <\/strong>\ud83d\ude09<\/p>","protected":false},"excerpt":{"rendered":"<p>Adwords Editor es una herramienta que ayuda a ahorrar muchisimo tiempo cuando se necesita realizar tanto cambios masivos como peque\u00f1os retoques a una cuenta de Adwords, sin embargo la mayor\u00eda de las personas no explotan correctamente todo su potencial. Formula Words es una de esas funciones que casi nadie utiliza pero que pueden ahorrar mucho&hellip;<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[97,14],"class_list":["post-1097","post","type-post","status-publish","format-standard","hentry","category-ppc-google-ads","tag-adwords-editor","tag-google-adwords"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Adwords Editor: Formula Words - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Adwords Editor: Formula Words. Funciones poco conocidas y muy \u00fatiles del Google Adwords Editor.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/de\/ppc-google-ads\/adwords-editor-formel-worter\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Adwords Editor: Formula Words - Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"og:description\" content=\"Adwords Editor: Formula Words. 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