{"id":1112,"date":"2011-03-03T23:41:11","date_gmt":"2011-03-04T02:41:11","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=1112"},"modified":"2011-03-03T23:41:11","modified_gmt":"2011-03-04T02:41:11","slug":"adwords-herramienta-de-combinacion-de-keywords","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/de\/ppc-google-ads\/adwords-keyword-matching-tool\/","title":{"rendered":"AdWords: Keyword-Kombinationswerkzeug"},"content":{"rendered":"<p>Es gibt eine Vielzahl von Tools, mit denen wir viel Zeit bei der Erstellung unserer Keyword-Liste sparen k\u00f6nnen. Einige sind kostenlos und andere kostenpflichtig.<\/p>\n<p>Ein kostenloses Tool, das ich verwende, wenn ich Keyword-Listen kombinieren muss, ist <a href=\"http:\/\/www.keywordlizard.com\/\">Schl\u00fcsselwort Eidechse<\/a>Obwohl es ein ziemlich einfaches Werkzeug ist, ist es ziemlich flexibel und macht seine Arbeit gut.<\/p>\n<p><strong>Wie wird Keyword Lizard verwendet?<\/strong><\/p>\n<p>Die Verwendung ist recht einfach, daher sollte sie anhand eines Beispiels mehr als klar sein.<\/p>\n<p>Angenommen, wir verkaufen eine Liste mit 20 Artikeln auf einer E-Commerce-Website, die wir an 30 St\u00e4dte verteilen. In der Praxis sollte es keine gr\u00f6\u00dferen Unannehmlichkeiten geben, Kampagnen und Anzeigengruppen f\u00fcr die allgemeinsten Keywords zu erstellen. Es ist jedoch immer gut, so viel Long-Tail-Verkehr wie m\u00f6glich nutzen zu k\u00f6nnen.<\/p>\n<p>Das einzige, was wir mit dem Schl\u00fcsselwort Lizard tun m\u00fcssen, ist, die Schl\u00fcsselw\u00f6rter nach Spalten einzuf\u00fcgen. In diesem Fall enth\u00e4lt die erste Spalte das Wort \u00abkaufen\u00bb, die zweite Spalte enth\u00e4lt die Liste der Produkte und die letzte Spalte enth\u00e4lt die W\u00f6rter der Typ \u00aben + Name Stadt&quot;.<\/p>\n<p><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/03\/keyword-lizard-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1113\" title=\"Schl\u00fcsselwort Eidechse 1\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/03\/keyword-lizard-1.jpg\" alt=\"\" width=\"500\" height=\"189\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/03\/keyword-lizard-1.jpg 500w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/03\/keyword-lizard-1-300x113.jpg 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/a><\/p>\n<p>Dann k\u00f6nnen wir die Art der Kombination ausw\u00e4hlen, die wir ben\u00f6tigen (alle m\u00f6glichen Kombinationen oder AB und C), wir k\u00f6nnen auch die endg\u00fcltige Liste verfeinern, indem wir Wiederholungen ausschlie\u00dfen, die Art der \u00dcbereinstimmung ausw\u00e4hlen, die wir f\u00fcr die Schl\u00fcsselw\u00f6rter w\u00fcnschen usw.<\/p>\n<p><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/03\/keyword-lizard-2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1114\" title=\"Schl\u00fcsselwort Eidechse 2\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/03\/keyword-lizard-2.jpg\" alt=\"\" width=\"500\" height=\"355\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/03\/keyword-lizard-2.jpg 500w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/03\/keyword-lizard-2-300x213.jpg 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/a><\/p>\n<p>In diesem speziellen Fall w\u00e4hle ich nur die zweite Kombinationsoption ohne andere optionale Funktionen und\u00a0 <strong>&quot;Starte die Eidechse!&quot;<\/strong><\/p>\n<p>Wenn wir das Tool zum ersten Mal verwenden, m\u00fcssen Sie den Newsletter abonnieren. Meiner Erfahrung nach bombardiert Keyword Lizard nicht mit Spam, sodass das Abonnement \u00fcberhaupt nicht schmerzhaft ist.<\/p>\n<p><strong>Voila! Wir generieren 581 Keywords in weniger als 1 Minute!<\/strong><\/p>\n<p><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/03\/keyword-lizard-3.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1116\" title=\"Schl\u00fcsselwort Eidechse 3\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/03\/keyword-lizard-3.jpg\" alt=\"\" width=\"500\" height=\"243\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/03\/keyword-lizard-3.jpg 500w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/03\/keyword-lizard-3-300x145.jpg 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/a><\/p>\n<p>Wir klicken auf &quot;Hier klicken&quot; (verzeihen Sie die Redundanz) und greifen auf unsere Liste der Schl\u00fcsselw\u00f6rter zu. Das Format ist recht einfach, aber es macht seine Arbeit gut.<\/p>\n<p><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/03\/lista-palabras-clave.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1117\" title=\"Keyword-Liste\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/03\/lista-palabras-clave.jpg\" alt=\"\" width=\"361\" height=\"489\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/03\/lista-palabras-clave.jpg 361w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/03\/lista-palabras-clave-221x300.jpg 221w\" sizes=\"(max-width: 361px) 100vw, 361px\" \/><\/a>Jetzt m\u00fcssen wir nur noch unsere Liste ein wenig verfeinern und sehr allgemeine W\u00f6rter wie &quot;Kaufen&quot; eliminieren. Falls wir in einigen St\u00e4dten bestimmte Produkte nicht verkaufen, m\u00fcssen wir auch diese Schl\u00fcsselw\u00f6rter entfernen.<\/p>\n<p>Obwohl wir die Keyword-Liste haben, ist das nur die halbe Arbeit. Jetzt m\u00fcssen wir die Keywords so detailliert wie m\u00f6glich in Anzeigengruppen gruppieren. Dies ist jedoch ein Thema f\u00fcr einen anderen Artikel.<\/p>\n<p><strong>Mit welchen Tools kombinieren Sie Keywords?<\/strong> \ud83d\ude09<\/p>","protected":false},"excerpt":{"rendered":"<p>Existe una variedad de herramientas disponibles que nos permiten ahorrar muchisimo tiempo en la creaci\u00f3n de nuestra lista de palabras clave, algunas son gratuitas y otros de pago. Una herramienta gratuita que yo utilizo cuando necesito combinar listas de palabras claves es Keyword Lizard, si bien es una herramienta bastante simple, es bastante flexible y&hellip;<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[14],"class_list":["post-1112","post","type-post","status-publish","format-standard","hentry","category-ppc-google-ads","tag-google-adwords"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Adwords: Herramienta de Combinaci\u00f3n de Keywords - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Adwords: Herramienta de Combinaci\u00f3n de Palabras Clave.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/de\/ppc-google-ads\/adwords-keyword-matching-tool\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Adwords: Herramienta de Combinaci\u00f3n de Keywords - 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