{"id":1128,"date":"2011-03-10T23:16:49","date_gmt":"2011-03-11T02:16:49","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=1128"},"modified":"2011-03-10T23:16:49","modified_gmt":"2011-03-11T02:16:49","slug":"adwords-rotacion-de-anuncios-por-porcentaje-de-conversion","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/de\/ppc-google-ads\/adwords-ad-rotation-nach-conversion-prozentsatz\/","title":{"rendered":"AdWords: Anzeigenrotation nach Conversion-Rate"},"content":{"rendered":"

Vor einigen Wochen hat das Google Adwords-Team eine neue Art der Anzeigenrotationseinstellung f\u00fcr eine Kampagne eingef\u00fchrt.<\/p>\n

Traditionell hatten wir immer zwei Optionen bez\u00fcglich der Anzeigenrotation:<\/strong><\/p>\n

1) Optimierung basierend auf CTR: <\/strong>Lassen Sie das AdWords-System die Leistung der Kampagne "optimieren", indem Sie die Anzeigen mit der besten Klickrate h\u00e4ufiger schalten.<\/p>\n

2) Drehen: <\/strong>Anzeigen innerhalb einer Anzeigengruppe gleichm\u00e4\u00dfig schalten.<\/p>\n

Pers\u00f6nlich bevorzuge ich normalerweise die zweite Option, wenn eine Kampagne neu ist, um einen A \/ B-Test f\u00fcr Anzeigen durchzuf\u00fchren. Nachdem jede Anzeige eine erhebliche Anzahl von Klicks gesammelt hat, pausiere ich diejenigen mit der schlechtesten Conversion-Rate.<\/p>\n

Sobald nur die besten Anzeigen in jeder Gruppe aktiv sind, \u00e4ndere ich normalerweise die Kampagneneinstellungen auf die erste Option f\u00fcr die Anzeigenrotation.<\/p>\n

Dank der neuen Option zur Anzeigenrotation k\u00f6nnen wir die Conversion-Raten direkt optimieren, ohne dies manuell tun zu m\u00fcssen.<\/p>\n

Die neue Option befindet sich neben den anderen Optionen f\u00fcr die Anzeigenrotation auf der Registerkarte "Kampagneneinstellungen".<\/p>\n

\"\"Ich werde diese neue Option f\u00fcr die Anzeigenrotation testen, um zu sehen, wie sie wirklich funktioniert. Hast du es schon versucht?<\/strong> \ud83d\ude09<\/p>","protected":false},"excerpt":{"rendered":"

Hace pocas semanas el equipo de Google Adwords introdujo un nuevo tipo de configuraci\u00f3n para la rotaci\u00f3n de anuncios de una campa\u00f1a. Tradicionalmente siempre tuvimos dos opciones con respecto a la rotaci\u00f3n de anuncios: 1) Optimizaci\u00f3n en base a CTR: Dejar que el sistema de Adwords \u00aboptimice\u00bb el rendimiento de la campa\u00f1a mostrando con mayor…<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[14],"class_list":["post-1128","post","type-post","status-publish","format-standard","hentry","category-ppc-google-ads","tag-google-adwords"],"aioseo_notices":[],"yoast_head":"\nAdwords: Rotaci\u00f3n de Anuncios por Porcentaje de Conversi\u00f3n - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Google Adwords, nueva opci\u00f3n de rotaci\u00f3n de anuncios por porcentaje de conversi\u00f3n.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/de\/ppc-google-ads\/adwords-ad-rotation-nach-conversion-prozentsatz\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Adwords: Rotaci\u00f3n de Anuncios por Porcentaje de Conversi\u00f3n - Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"og:description\" content=\"Google Adwords, nueva opci\u00f3n de rotaci\u00f3n de anuncios por porcentaje de conversi\u00f3n.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/guillermopareja.com\/de\/ppc-google-ads\/adwords-ad-rotation-nach-conversion-prozentsatz\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/consultorgoogleadwords\/\" \/>\n<meta property=\"article:published_time\" content=\"2011-03-11T02:16:49+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/03\/rotacion-de-anuncios-adwords.jpg\" \/>\n<meta name=\"author\" content=\"Guillermo Pareja\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:site\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Guillermo Pareja\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"1\u00a0Minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/guillermopareja.com\/ppc-google-ads\/adwords-rotacion-de-anuncios-por-porcentaje-de-conversion\/\",\"url\":\"https:\/\/guillermopareja.com\/ppc-google-ads\/adwords-rotacion-de-anuncios-por-porcentaje-de-conversion\/\",\"name\":\"Adwords: Rotaci\u00f3n de Anuncios por Porcentaje de Conversi\u00f3n - 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