{"id":119,"date":"2009-11-15T18:20:08","date_gmt":"2009-11-15T21:20:08","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=119"},"modified":"2009-11-15T18:24:27","modified_gmt":"2009-11-15T21:24:27","slug":"como-google-adwords-posiciona-sus-anuncios","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/de\/digitales-marketing\/wie-google-adwords-positioniert-ihre-anzeigen\/","title":{"rendered":"Wie positioniert Google Adwords seine Anzeigen?"},"content":{"rendered":"<p>In diesem Artikel werden wir auf ziemlich vereinfachte Weise erkl\u00e4ren, wie <strong>Google Werbung<\/strong> Positionieren Sie Ihre Anzeigen. Dies ist sehr wichtig. Je besser unsere AdWords-Anzeigen positioniert sind, desto mehr Menschen werden darauf klicken.<\/p>\n<p>Einfach ausgedr\u00fcckt, wir k\u00f6nnen es so zusammenfassen:<strong> &quot;Google positioniert die Anzeigen, die das meiste Geld in Ihre Tasche stecken, besser.&quot;<\/strong><\/p>\n<p><strong>Bedeutet dies, dass ich umso besser rangiere, je mehr ich pro Klick bezahle?<\/strong><\/p>\n<p>Dies muss nicht unbedingt zutreffen, wenn wir versuchen, mit &quot;Brute Force&quot; gute Positionen zu erreichen. Es geht nicht darum, h\u00e4rter zu arbeiten, sondern darum, kl\u00fcger zu arbeiten.<\/p>\n<p>Angenommen, es gibt zwei Anzeigen, die Anzeige <span style=\"color: green;\">&quot;ZU&quot;<\/span> und die Anzeige <span style=\"color: red;\">\u00abB\u00bb<\/span>.<\/p>\n<p>Das <span style=\"color: green;\">Anzeige &quot;A&quot; zahlt 10 Cent pro Klick<\/span> und der <span style=\"color: red;\">Anzeige &quot;B&quot; zahlt 20 Cent<\/span>.<\/p>\n<p>Das <span style=\"color: green;\">Anzeige &quot;A&quot; hat eine CTR 15%<\/span> und der <span style=\"color: red;\">Anzeige \u00abB\u00bb nur ein 5%<\/span>.<\/p>\n<p>Was bedeutet, dass f\u00fcr jeweils 100 mal die <span style=\"color: green;\">Anzeige &quot;A&quot; generiert $1.50<\/span> f\u00fcr Google und die <span style=\"color: red;\">Anzeige \u00abB\u00bb nur $1<\/span>.<\/p>\n<p>Selbst wenn <strong>Anzeige &quot;A&quot; zahlt die H\u00c4LFTE pro Klick <\/strong>Sie generieren 50% mehr Umsatz f\u00fcr Google als die &quot;B&quot; -Anzeige. Google wird Sie also in den SERPs h\u00f6her einstufen, um noch mehr Geld zu verdienen.<\/p>\n<p>Dies ist eine sehr grundlegende Erkl\u00e4rung f\u00fcr die Funktionsweise von Google AdWords bei der Positionierung von Anzeigen. In zuk\u00fcnftigen Artikeln werden wir uns mit anderen Aspekten wie z<strong> Qualit\u00e4tsfaktor<\/strong> und zu sehen, was wir tun k\u00f6nnen, um die Klickrate unserer Anzeigen zu verbessern und so bessere Positionen f\u00fcr immer weniger Geld zu erreichen.<\/p>","protected":false},"excerpt":{"rendered":"<p>In diesem Artikel erkl\u00e4ren wir auf sehr vereinfachte Weise, wie Google AdWords seine Anzeigen positioniert. Dies ist sehr wichtig, da je besser unsere AdWords-Anzeigenposition ist, desto mehr Menschen darauf klicken. Einfach ausgedr\u00fcckt k\u00f6nnen wir es so zusammenfassen: \u00abGoogle positioniert die Anzeigen besser als mehr Geld ...<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,4],"tags":[14,131],"class_list":["post-119","post","type-post","status-publish","format-standard","hentry","category-marketing-digital","category-ppc-google-ads","tag-google-adwords","tag-ppc-google-adwords"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>C\u00f3mo Google Adwords posiciona sus anuncios? - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Art\u00edculo sobre c\u00f3mo Google Adwords determina el posicionamiento de los anuncios, consejos para mejorar el posicionamiento de nuestros anuncios de Google Adwords\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/de\/digitales-marketing\/wie-google-adwords-positioniert-ihre-anzeigen\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo Google Adwords posiciona sus anuncios? 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