{"id":1197,"date":"2011-04-27T16:16:47","date_gmt":"2011-04-27T19:16:47","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=1197"},"modified":"2011-04-27T16:16:47","modified_gmt":"2011-04-27T19:16:47","slug":"como-usar-adwords-para-promover-apps-de-android-y-ios","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/de\/ppc-google-ads\/verwendung-von-adwords-zur-forderung-von-android-und-ios-apps\/","title":{"rendered":"Verwendung von AdWords zur Werbung f\u00fcr Android- und iOS-Apps"},"content":{"rendered":"<p><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/04\/android-vs-ios.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1202\" title=\"android-vs-ios\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/04\/android-vs-ios.jpg\" alt=\"\" width=\"300\" height=\"184\" \/><\/a><\/p>\n<p>Wenn Sie sich der Entwicklung von Anwendungen f\u00fcr Android oder iOS (iPhone, iPad, iPod usw.) widmen oder dies beabsichtigen, ist es sehr wahrscheinlich, dass Sie irgendwann auf die folgende grundlegende philosophische Frage gesto\u00dfen sind:<\/p>\n<p><strong>Wie! # @ $ bringt mehr Leute dazu, meine Apps herunterzuladen?!?<\/strong><\/p>\n<p>Seit einiger Zeit bietet Google AdWords nicht nur an, Anzeigen auf Mobilger\u00e4ten schalten zu k\u00f6nnen, sondern wir k\u00f6nnen auch das Betriebssystem und sogar den Mobilfunkbetreiber ausw\u00e4hlen, auf den die Anzeigen ausgerichtet werden sollen.<\/p>\n<p>Die Anzeigen, die direkt zum Herunterladen von Anwendungen f\u00fchren, werden automatisch nur auf Ger\u00e4ten geschaltet, die diese Anwendung unterst\u00fctzen. Auf diese Weise wird vermieden, dass die Anzeige Ihrer Android-Anwendung durch einen Fehler auf Ger\u00e4ten mit iOS geschaltet wurde.<\/p>\n<p>Ein weiterer interessanter Punkt ist das <strong>Anzeigen zeigen einen &quot;Download&quot; -Link anstelle einer URL<\/strong> im Feld Sichtbare URL, wodurch sie f\u00fcr App-Benutzer viel attraktiver werden.<\/p>\n<p>Um dies zu erreichen, schlie\u00dfen Sie einfach ein <strong>&#039;itunes.apple.com\/&#039;<\/strong> oder\u00a0<strong>&#039;market.android.com\/&#039;<\/strong> gefolgt vom Namen der Anwendung und das System wird automatisch angezeigt<strong> &#039;IPhone App herunterladen&#039;<\/strong> oder <strong>&quot;Android App herunterladen.&quot;<\/strong><\/p>\n<p><strong>Gro\u00dfartig, das ist was ich brauche! Aber wie konfiguriere ich meine AdWords-Kampagnen so, dass sie nur auf bestimmten Mobilger\u00e4ten angezeigt werden?<\/strong><\/p>\n<p>Das Einrichten einer Kampagne f\u00fcr bestimmte mobile Ger\u00e4te ist SEHR einfach. Gehen Sie einfach zur Registerkarte &quot;Einstellungen&quot;, gehen Sie zur Option &quot;Netzwerke und Ger\u00e4te&quot;, w\u00e4hlen Sie unter &quot;Ger\u00e4te&quot; die Option &quot;Ich m\u00f6chte sie selbst ausw\u00e4hlen ...&quot; und w\u00e4hlen Sie die folgenden Optionen:<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/04\/adwords-android-iphone.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1200\" title=\"AdWords Android iPhone\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/04\/adwords-android-iphone.jpg\" alt=\"\" width=\"600\" height=\"298\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/04\/adwords-android-iphone.jpg 600w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/04\/adwords-android-iphone-300x149.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p style=\"text-align: left;\">Sobald diese Einstellungen gespeichert sind, werden unsere Anzeigen nur f\u00fcr Ger\u00e4te mit dem ausgew\u00e4hlten Betriebssystem geschaltet.<\/p>\n<p><strong>Und welche Erfahrungen haben Sie mit der Werbung f\u00fcr Apps mit Google AdWords?<\/strong> \ud83d\ude09<\/p>","protected":false},"excerpt":{"rendered":"<p>Si te dedic\u00e1s o pens\u00e1s dedicarte a desarrollar aplicaciones para Android o para iOS (iPhone, iPad, iPod, etc.), es muy probable que en alg\u00fan momento te hayas encontrado con la siguiente pregunta filos\u00f3fica fundamental: C\u00f3mo !#@$ hago que m\u00e1s gente descargue mis aplicaciones?!? Desde ya hace alg\u00fan buen tiempo que Google Adwords ofrece no solamente&hellip;<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[14],"class_list":["post-1197","post","type-post","status-publish","format-standard","hentry","category-ppc-google-ads","tag-google-adwords"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>C\u00f3mo usar Adwords para Promover Apps de Android y iOS - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"C\u00f3mo usar Google Adwords para Promover Apps (aplicaciones) de Android y iOS.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/de\/ppc-google-ads\/verwendung-von-adwords-zur-forderung-von-android-und-ios-apps\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo usar Adwords para Promover Apps de Android y iOS - 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