{"id":1220,"date":"2011-05-11T11:29:39","date_gmt":"2011-05-11T14:29:39","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=1220"},"modified":"2011-05-11T11:29:39","modified_gmt":"2011-05-11T14:29:39","slug":"google-adwords-nueva-opcion-de-orientacion-a-tablets","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/de\/ppc-google-ads\/google-adwords-new-option-to-target-tabletten\/","title":{"rendered":"Google AdWords: Neue Option f\u00fcr das Targeting von Tablets"},"content":{"rendered":"<p>Mit dem Wachsen <strong>BOOM!<\/strong> Bei den Tablets konnte Google Adwords nicht zur\u00fcckgelassen werden und k\u00fcndigte auf seinem offiziellen Blog an, dass sie in den n\u00e4chsten Wochen eine neue Version ver\u00f6ffentlichen werden <a href=\"http:\/\/adwords-es.blogspot.com\/2011\/05\/presentacion-de-las-nuevas-opciones-de.html\">Tablet-Targeting-Option<\/a>.<\/p>\n<p>Die neue Option finden Sie im Abschnitt &quot;Netzwerke und Ger\u00e4te&quot; der Registerkarte &quot;Konfiguration&quot; mit dem Namen <strong>&quot;Tablets mit vollem Browser&quot;<\/strong>.<\/p>\n<p>Die Idee dieser Option ist es, Kampagnen einfach auf alle Ger\u00e4te auszurichten, die in die Tablet-Kategorie fallen, und den Ger\u00e4tetyp und das Betriebssystem, auf die wir abzielen m\u00f6chten, pr\u00e4zise ausw\u00e4hlen zu k\u00f6nnen.<\/p>\n<h3>Zielseitenlayout<\/h3>\n<p>Wenn wir eine Kampagne auf Tablets ausrichten m\u00f6chten, ist es sehr wichtig, eine optimierte Zielseite daf\u00fcr zu entwerfen, wobei die Einschr\u00e4nkungen und die Aufl\u00f6sung dieser Ger\u00e4te ber\u00fccksichtigt werden.<\/p>\n<p>Dies ist nicht nur eine empfohlene &quot;Best Practice&quot;, sondern <strong>Das System beschr\u00e4nkt den Umfang einer Kampagne, die eine Zielseite verwendet, die nicht f\u00fcr Tablets optimiert ist<\/strong> (zum Beispiel: Seiten in Flash erstellt)<\/p>\n<h3>Vorteile der Ausrichtung von Kampagnen auf Tablets<\/h3>\n<p>Abh\u00e4ngig von dem Produkt oder der Dienstleistung, f\u00fcr die Sie werben, kann diese neue Option von entscheidender Bedeutung sein und unbemerkt bleiben.<\/p>\n<p>Wenn Sie Anwendungen, Webdienste, Zubeh\u00f6r f\u00fcr Tablets oder Tablets selbst entwickeln oder verkaufen, kann diese neue Option Ihr Gesch\u00e4ft erheblich ankurbeln.<\/p>\n<p><strong>Stellen Sie sich vor, Sie bombardieren alle iPad 1-Benutzer mit iPad 2-Anzeigen. Das ist b\u00f6se, hehe<\/strong><\/p>\n<p>Wenn die Kampagne st\u00e4rker auf das Branding ausgerichtet ist, ist es genauso wichtig, eine bestimmte demografische Gruppe zu erreichen.<\/p>\n<h3>Arten von Anzeigen, die auf Tablets geschaltet werden k\u00f6nnen<\/h3>\n<p>Tablets k\u00f6nnen nur Standard-Textanzeigen und Display-Anzeigen sehen (zumindest vorerst!).<\/p>\n<p>Pers\u00f6nlich werde ich diese Option ausprobieren, wenn sie offen gestartet wird. Es tut nie weh, mehr Optionen f\u00fcr die Anzeige zu haben.<\/p>\n<p><strong>Glaubt einer von Ihnen, dass diese neue Option Ihnen bei Ihren Kampagnen sehr helfen kann?<\/strong> \ud83d\ude09<\/p>","protected":false},"excerpt":{"rendered":"<p>Con el creciente BOOM! de las tablets, Google Adwords no se pod\u00eda quedar atr\u00e1s y anunci\u00f3 en su blog oficial que dentro de las siguientes semanas estar\u00e1n lanzando una nueva opci\u00f3n de orientaci\u00f3n a tablets. La nueva opci\u00f3n se encontrar\u00e1 en la secci\u00f3n \u00abRedes y dispositivos\u00bb de la pesta\u00f1a \u00abConfiguraci\u00f3n\u00bb con el nombre \u00abTablets con&hellip;<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[14],"class_list":["post-1220","post","type-post","status-publish","format-standard","hentry","category-ppc-google-ads","tag-google-adwords"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Adwords: Nueva opci\u00f3n de Orientaci\u00f3n a Tablets - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Google Adwords presenta nueva opci\u00f3n de orientaci\u00f3n de anuncios a Tablets.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/de\/ppc-google-ads\/google-adwords-new-option-to-target-tabletten\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Adwords: Nueva opci\u00f3n de Orientaci\u00f3n a Tablets - 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