{"id":1442,"date":"2011-10-11T09:00:27","date_gmt":"2011-10-11T12:00:27","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=1442"},"modified":"2011-10-11T02:28:50","modified_gmt":"2011-10-11T05:28:50","slug":"google-adwords-estructuracion-de-campanas","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/de\/digitales-marketing\/google-adwords-kampagnen-strukturierung\/","title":{"rendered":"Google AdWords: Kampagnenstrukturierung"},"content":{"rendered":"<p><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/10\/estructura1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-1453\" title=\"Struktur\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/10\/estructura1.png\" alt=\"\" width=\"133\" height=\"200\" \/><\/a>Die korrekte Strukturierung der Kampagnen eines Google Adwords-Kontos kann sein <strong>der Unterschied zwischen einer erfolgreichen Kampagne und einem durchschlagenden Misserfolg<\/strong>Es gibt genau keinen &quot;richtigen&quot; Weg, um Kampagnen zu strukturieren, aber alles h\u00e4ngt von Ihren Bed\u00fcrfnissen und Zielen ab, es h\u00e4ngt sogar von Ihrem Managementstil ab.<\/p>\n<p>Eine Grundvoraussetzung f\u00fcr die korrekte Strukturierung von Kampagnen ist:<strong> kennen alle M\u00f6glichkeiten, die die verschiedenen Elemente bieten, aus denen sie bestehen<\/strong>, sowohl &quot;On-Account&quot; (Kampagnen, Anzeigengruppen, Keywords, Anzeigen) als auch &quot;Off-Account&quot; (Zielseiten, A \/ B-Tests usw.)<\/p>\n<p><strong>Die Ziele einer guten Kampagnenstrukturierung sind:<\/strong><\/p>\n<p><strong>1) <\/strong><strong>Flexibilit\u00e4t<\/strong><\/p>\n<p>Die Struktur der Kampagnen eines AdWords-Kontos muss so gestaltet sein, dass eine flexible Verwaltung gew\u00e4hrleistet ist, das hei\u00dft, sie muss einfach und flexibel sein, wenn bestimmte und \/ oder massive \u00c4nderungen an den Kampagnen vorgenommen werden.<\/p>\n<p><strong>2) <\/strong><strong>Einfache Analyse<\/strong><\/p>\n<p>Eine gute Kampagnenstruktur sollte die Interpretation der Ergebnisse erleichtern und die Kampagnen nach verschiedenen Kriterien strukturieren, z. B. nach allgemeinen Zielen, Netzwerken (Suche oder Anzeige), geografischer Ausrichtung usw. <strong>Sie k\u00f6nnen die Leistung Ihrer Kampagnen mit einem einfachen Blick analysieren<\/strong>Die fortschrittlichsten Berichte bleiben nur f\u00fcr eine gr\u00fcndliche Analyse \u00fcbrig.<\/p>\n<p><strong>3) <\/strong><strong>Investitionsoptimierung<\/strong><\/p>\n<p>Die Flexibilit\u00e4t der Verwaltung und die einfache Analyse f\u00fchren zu einer besseren Nutzung der f\u00fcr die Kampagnen bestimmten Investitionen. Beispielsweise k\u00f6nnen die Kampagnen nach der Leistung der vom Kunden angebotenen Produkte segmentiert werden, wodurch so viel wie m\u00f6glich investiert werden kann das Budget in den Keywords und Anzeigen, die die besten Ergebnisse erzielen.<\/p>\n<p>Gut strukturierte Kampagnen erm\u00f6glichen eine einfache Optimierung des Gesamtbudgets f\u00fcr AdWords.<\/p>\n<p><strong>Es gibt weder eine einzige M\u00f6glichkeit, Kampagnen korrekt zu strukturieren, noch feste Formeln<\/strong>Wenn Sie jedoch das n\u00e4chste Mal eine Kampagne f\u00fcr einen Kunden starten m\u00fcssen, stellen Sie sicher, dass diese die vorherigen Ziele erf\u00fcllt<\/p>","protected":false},"excerpt":{"rendered":"<p>La correcta estructuraci\u00f3n de las campa\u00f1as de una cuenta de Google Adwords puede ser la diferencia entre una campa\u00f1a exitosa y un fracaso rotundo, precisamente no existe una forma \u201ccorrecta\u201d de estructurar campa\u00f1as sino que todo depende de tus necesidades y objetivos, inclusive depende de tu estilo de administraci\u00f3n. Un requisito fundamental para poder estructurar&hellip;<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[14],"class_list":["post-1442","post","type-post","status-publish","format-standard","hentry","category-marketing-digital","tag-google-adwords"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Adwords: Estructuraci\u00f3n de Campa\u00f1as - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Consejos para estructuraci\u00f3n de Campa\u00f1as de Google Adwords.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/de\/digitales-marketing\/google-adwords-kampagnen-strukturierung\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Adwords: Estructuraci\u00f3n de Campa\u00f1as - 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