{"id":1478,"date":"2011-11-23T17:26:12","date_gmt":"2011-11-23T20:26:12","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=1478"},"modified":"2011-11-23T17:26:12","modified_gmt":"2011-11-23T20:26:12","slug":"como-denunciar-double-serving-en-adwords","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/de\/ppc-google-ads\/how-to-report-double-serving-in-adwords\/","title":{"rendered":"So melden Sie Double Serving in AdWords"},"content":{"rendered":"<p>Double Serving ist eine sehr, sehr hasserf\u00fcllte Praxis, wenn sie von einem Konkurrenten durchgef\u00fchrt wird und nicht zur Nachahmung empfohlen wird.<\/p>\n<p>Grunds\u00e4tzlich besteht Double Serving aus der Schaltung von zwei Anzeigen desselben Werbetreibenden f\u00fcr eine bestimmte Suche. Dies kann durch gleichzeitige Verwendung von zwei verschiedenen Google Adwords-Konten erfolgen.<\/p>\n<p>In &quot;verfeinerten&quot; F\u00e4llen erstellt ein Werbetreibender wahrscheinlich sogar zwei verschiedene Websites mit fiktiven Firmennamen, bietet jedoch immer dieselben Dienste oder Produkte an.<\/p>\n<h4>Aber wof\u00fcr ist das ?!<\/h4>\n<p>Die Idee hinter Double Serving ist es, einen h\u00f6heren Prozentsatz von Nutzern zu erfassen, die Suchanfragen im Zusammenhang mit dem vom Werbetreibenden angebotenen Service \/ Produkt durchf\u00fchren.<\/p>\n<p>Diese Vorgehensweise stammt aus der Zeit, als das Affiliate-Marketing die AdWords-Ergebnisse plagte und viele Affiliates versuchten, die Ergebnisse f\u00fcr bestimmte Suchanfragen zu &quot;monopolisieren&quot;.<\/p>\n<h4>Kann ich auch Double Serving machen?<\/h4>\n<p><strong>Kurze Antwort:<\/strong> NICHT.<\/p>\n<p><strong>Lange Antwort:<\/strong> Google Adwords bestraft Double Serving, da sichergestellt werden soll, dass jede von Adwords f\u00fcr eine bestimmte Suche angebotene Anzeige von einem anderen Werbetreibenden stammt, um durch die Vielzahl der Angebote eine bessere Nutzererfahrung zu erzielen.<\/p>\n<h4>Meine Konkurrenz macht Double Serving, wie melde ich sie?!<\/h4>\n<p>Vor kurzem hatte ein Kunde von mir Probleme mit einem Konkurrenten, der zwei verschiedene Domains bewarb, die Websites mit unterschiedlichen Designs und fiktiven Firmennamen haben und immer den gleichen Service anbieten.<\/p>\n<p>Mit Blick auf die WhoIs konnten wir leicht \u00fcberpr\u00fcfen, ob beide Domains demselben Konkurrenten geh\u00f6rten, und so gingen wir mit der Beschwerde fort.<\/p>\n<p>Um einen Double Serving-Fall zu melden, m\u00fcssen Sie den Vorgang abschlie\u00dfen <a href=\"http:\/\/adwords.google.com\/support\/aw\/bin\/request.py?hl=en&amp;contact_type=feedback&amp;displayed=a160742&amp;origin=cluster&amp;rd=1\">entsprechende Form<\/a>, wo sie uns bitten, anzugeben, wo das Problem liegt, wo sich der Anzeigenlink befindet und wo wir ihn gesehen haben.<\/p>\n<p>Es ist wichtig zu beachten, dass das Google Adwords-Team m\u00f6glicherweise eine Weile braucht, um den erstellten Bericht zu \u00fcberpr\u00fcfen. Anschlie\u00dfend liegt es in ihrem Ermessen, zu pr\u00fcfen, ob die an Double Serving beteiligten Konten gesperrt werden sollten.<\/p>\n<p><strong>Haben Sie diese Art von Problem bereits mit einem Konkurrenten gehabt?<\/strong> \ud83d\ude09<\/p>","protected":false},"excerpt":{"rendered":"<p>El Double Serving es una pr\u00e1ctica muy muy odiosa cuando la lleva a cabo un competidor y para nada recomendable de imitar. B\u00e1sicamente, el Double Serving consiste en mostrar dos anuncios de un mismo anunciante para una b\u00fasqueda determinada, esto puede ser llevado a cabo mediante la utilizaci\u00f3n en simult\u00e1neo de dos cuentas diferentes de&hellip;<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[14],"class_list":["post-1478","post","type-post","status-publish","format-standard","hentry","category-ppc-google-ads","tag-google-adwords"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>C\u00f3mo denunciar Double Serving en Adwords - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"C\u00f3mo denunciar Double Serving en Google Adwords.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/de\/ppc-google-ads\/how-to-report-double-serving-in-adwords\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo denunciar Double Serving en Adwords - Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"og:description\" content=\"C\u00f3mo denunciar Double Serving en Google Adwords.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/guillermopareja.com\/de\/ppc-google-ads\/how-to-report-double-serving-in-adwords\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/consultorgoogleadwords\/\" \/>\n<meta property=\"article:published_time\" content=\"2011-11-23T20:26:12+00:00\" \/>\n<meta name=\"author\" content=\"Guillermo Pareja\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:site\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Guillermo Pareja\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"2\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/guillermopareja.com\/de\/ppc-google-ads\/how-to-report-double-serving-in-adwords\/\",\"url\":\"https:\/\/guillermopareja.com\/de\/ppc-google-ads\/how-to-report-double-serving-in-adwords\/\",\"name\":\"C\u00f3mo denunciar Double Serving en Adwords - Marketing y Anal\u00edtica Digital\",\"isPartOf\":{\"@id\":\"https:\/\/guillermopareja.com\/de\/#website\"},\"datePublished\":\"2011-11-23T20:26:12+00:00\",\"dateModified\":\"2011-11-23T20:26:12+00:00\",\"author\":{\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88\"},\"description\":\"C\u00f3mo denunciar Double Serving en Google Adwords.\",\"breadcrumb\":{\"@id\":\"https:\/\/guillermopareja.com\/de\/ppc-google-ads\/how-to-report-double-serving-in-adwords\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/guillermopareja.com\/de\/ppc-google-ads\/how-to-report-double-serving-in-adwords\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/guillermopareja.com\/de\/ppc-google-ads\/how-to-report-double-serving-in-adwords\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/guillermopareja.com\/de\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"C\u00f3mo denunciar Double Serving en Adwords\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#website\",\"url\":\"https:\/\/guillermopareja.com\/de\/\",\"name\":\"Marketing y Anal\u00edtica Digital\",\"description\":\"Blog de Guillermo Pareja\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/guillermopareja.com\/de\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"de\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88\",\"name\":\"Guillermo Pareja\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x\",\"caption\":\"Guillermo Pareja\"},\"description\":\"Soy Guillermo Pareja, consultor de Marketing en Motores de B\u00fasqueda. 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