{"id":1579,"date":"2012-02-16T09:00:06","date_gmt":"2012-02-16T12:00:06","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=1579"},"modified":"2012-02-15T22:06:05","modified_gmt":"2012-02-16T01:06:05","slug":"google-adwords-sitelinks-mejorados","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/de\/ppc-google-ads\/google-adwords-sitelinks-verbessert\/","title":{"rendered":"Google AdWords: Verbesserte Sitelinks"},"content":{"rendered":"<p>Anzeigenerweiterungen sind ein sehr n\u00fctzliches Tool, um zus\u00e4tzliche Informationen bereitzustellen und unsere Anzeigen gegen\u00fcber der Konkurrenz hervorzuheben.<\/p>\n<p>Ich mag besonders Site-Links oder \u00abSitelinks\u00bb, mit denen wir bis zu 4 zus\u00e4tzliche Links unter unserer AdWords-Anzeige anzeigen k\u00f6nnen, sofern diese einen guten Qualit\u00e4tsfaktor aufweist und zu den ersten drei herausragenden Positionen geh\u00f6rt. \u00dcber den organischen Ergebnissen.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1580\" title=\"Sitelinks AdWords\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/02\/sitelinks-adwords.jpg\" alt=\"AdWords-Sitelinks\" width=\"400\" height=\"180\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/02\/sitelinks-adwords.jpg 400w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/02\/sitelinks-adwords-300x135.jpg 300w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/p>\n<p>Sitelinks dienen dazu, die Klickrate erheblich zu erh\u00f6hen und unterschiedliche Ziel-URLs bereitzustellen, sodass der Benutzer die URL ausw\u00e4hlen kann, die er f\u00fcr am interessantesten h\u00e4lt.<\/p>\n<p>Gestern in der <a href=\"http:\/\/adwords.blogspot.com\/2012\/02\/introducing-enhanced-ad-sitelinks.html\">Adwords offizieller Blog<\/a> Ein neues Experiment, das Google durchf\u00fchrt, um Sitelinks weiter zu verbessern, wurde vorgestellt.<\/p>\n<p>Die neue Funktion hei\u00dft &quot;Erweiterte Sitelinks&quot; und soll Sitelinks weiter hervorheben, die f\u00fcr Benutzer wirklich relevant und n\u00fctzlich sind.<\/p>\n<p><strong>Das folgende Beispiel wird im offiziellen AdWords-Blog gezeigt:<\/strong><\/p>\n<p>Angenommen, wir haben eine Anzeige f\u00fcr eine Pizzeria, die die folgenden Sitelinks verwendet:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1582\" title=\"erweiterte Sitelinks AdWords 1\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/02\/enhanced-sitelinks-adwords-1.png\" alt=\"Erweiterte Sitelinks\" width=\"400\" height=\"96\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/02\/enhanced-sitelinks-adwords-1.png 400w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/02\/enhanced-sitelinks-adwords-1-300x72.png 300w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/p>\n<p>Ebenso haben wir in unserem AdWords-Konto die folgenden Textanzeigen:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1585\" title=\"erweiterte Sitelinks AdWords 2\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/02\/enhanced-sitelinks-adwords-2.png\" alt=\"\" width=\"400\" height=\"155\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/02\/enhanced-sitelinks-adwords-2.png 400w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/02\/enhanced-sitelinks-adwords-2-300x116.png 300w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>Mit der neuen Funktion &quot;Erweiterte Sitelinks&quot; sehen unsere Anzeigen folgenderma\u00dfen aus:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1586\" title=\"erweiterte Sitelinks AdWords 3\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/02\/enhanced-sitelinks-adwords-3.png\" alt=\"\" width=\"400\" height=\"156\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/02\/enhanced-sitelinks-adwords-3.png 400w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/02\/enhanced-sitelinks-adwords-3-300x117.png 300w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>Damit erweiterte Sitelinks angezeigt werden k\u00f6nnen, m\u00fcssen Anzeigen in engem Zusammenhang mit den Sitelinks stehen, die wir in der Kampagne in unserem Konto verwenden. Andernfalls werden nur normale Sitelinks angezeigt.<\/p>\n<p>Bei den Tests der erweiterten Sitelinks wurde festgestellt, dass diese von den Benutzern als n\u00fctzlicher und relevanter befunden wurden und dass folglich auch die erzielten Klickraten h\u00f6her waren als bei normalen Sitelinks.<\/p>\n<p>Laut dem offiziellen AdWords-Blog befindet sich diese neue Funktion in der Testphase und es ist nicht festgelegt, wann sie allen Nutzern zur Verf\u00fcgung stehen wird.<\/p>\n<p>Ohne Zweifel werde ich einige Tests durchf\u00fchren, sobald die erweiterten Sitelinks allen Benutzern zur Verf\u00fcgung stehen \ud83d\ude09<\/p>","protected":false},"excerpt":{"rendered":"<p>Las extensiones de anuncios son una herramienta muy \u00fatil para brindar informaci\u00f3n extra y destacar nuestros anuncios por sobre los de la competencia. Particularmente a mi me gustan mucho los Enlaces de Sitio o \u00abSitelinks\u00bb, los cuales nos permiten mostrar hasta 4 enlaces extras debajo de nuestro anuncio de Adwords, siempre y cuando el mismo&hellip;<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[109,14],"class_list":["post-1579","post","type-post","status-publish","format-standard","hentry","category-ppc-google-ads","tag-enhanced-sitelinks","tag-google-adwords"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Adwords: Sitelinks Mejorados - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Nueva funci\u00f3n de Google Adwords: Enlaces de Sitio Mejorados (Enhanced Sitelinks)\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/de\/ppc-google-ads\/google-adwords-sitelinks-improved\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Adwords: Sitelinks Mejorados - Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"og:description\" content=\"Nueva funci\u00f3n de Google Adwords: Enlaces de Sitio Mejorados (Enhanced Sitelinks)\" \/>\n<meta property=\"og:url\" content=\"https:\/\/guillermopareja.com\/de\/ppc-google-ads\/google-adwords-sitelinks-improved\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/consultorgoogleadwords\/\" \/>\n<meta property=\"article:published_time\" content=\"2012-02-16T12:00:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2012-02-16T01:06:05+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/02\/sitelinks-adwords.jpg\" \/>\n<meta name=\"author\" content=\"Guillermo Pareja\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:site\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Guillermo Pareja\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"2\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/guillermopareja.com\/en\/ppc-google-ads\/google-adwords-sitelinks-improved\/\",\"url\":\"https:\/\/guillermopareja.com\/en\/ppc-google-ads\/google-adwords-sitelinks-improved\/\",\"name\":\"Google Adwords: Sitelinks Mejorados - Marketing y Anal\u00edtica Digital\",\"isPartOf\":{\"@id\":\"https:\/\/guillermopareja.com\/de\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/guillermopareja.com\/en\/ppc-google-ads\/google-adwords-sitelinks-improved\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/guillermopareja.com\/en\/ppc-google-ads\/google-adwords-sitelinks-improved\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/02\/sitelinks-adwords.jpg\",\"datePublished\":\"2012-02-16T12:00:06+00:00\",\"dateModified\":\"2012-02-16T01:06:05+00:00\",\"author\":{\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88\"},\"description\":\"Nueva funci\u00f3n de Google Adwords: Enlaces de Sitio Mejorados (Enhanced Sitelinks)\",\"breadcrumb\":{\"@id\":\"https:\/\/guillermopareja.com\/en\/ppc-google-ads\/google-adwords-sitelinks-improved\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/guillermopareja.com\/en\/ppc-google-ads\/google-adwords-sitelinks-improved\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\/\/guillermopareja.com\/en\/ppc-google-ads\/google-adwords-sitelinks-improved\/#primaryimage\",\"url\":\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/02\/sitelinks-adwords.jpg\",\"contentUrl\":\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/02\/sitelinks-adwords.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/guillermopareja.com\/en\/ppc-google-ads\/google-adwords-sitelinks-improved\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/guillermopareja.com\/de\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Google Adwords: Sitelinks Mejorados\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#website\",\"url\":\"https:\/\/guillermopareja.com\/de\/\",\"name\":\"Marketing y Anal\u00edtica Digital\",\"description\":\"Blog de Guillermo Pareja\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/guillermopareja.com\/de\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"de\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88\",\"name\":\"Guillermo Pareja\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x\",\"caption\":\"Guillermo Pareja\"},\"description\":\"Soy Guillermo Pareja, consultor de Marketing en Motores de B\u00fasqueda. En este blog escribo sobre Google Adwords, Facebook Ads, Google Analytics y todo lo referente a publicitar en internet, ya sean tus propios proyectos, tus clientes o incluso a vos mismo como profesional.\",\"sameAs\":[\"http:\/\/guillermopareja.com\"],\"url\":\"https:\/\/guillermopareja.com\/de\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Google Adwords: Sitelinks Mejorados - Marketing y Anal\u00edtica Digital","description":"Nueva funci\u00f3n de Google Adwords: Enlaces de Sitio Mejorados (Enhanced Sitelinks)","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/guillermopareja.com\/de\/ppc-google-ads\/google-adwords-sitelinks-improved\/","og_locale":"de_DE","og_type":"article","og_title":"Google Adwords: Sitelinks Mejorados - Marketing y Anal\u00edtica Digital","og_description":"Nueva funci\u00f3n de Google Adwords: Enlaces de Sitio Mejorados (Enhanced Sitelinks)","og_url":"https:\/\/guillermopareja.com\/de\/ppc-google-ads\/google-adwords-sitelinks-improved\/","og_site_name":"Marketing y Anal\u00edtica Digital","article_publisher":"https:\/\/www.facebook.com\/consultorgoogleadwords\/","article_published_time":"2012-02-16T12:00:06+00:00","article_modified_time":"2012-02-16T01:06:05+00:00","og_image":[{"url":"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/02\/sitelinks-adwords.jpg"}],"author":"Guillermo Pareja","twitter_card":"summary_large_image","twitter_creator":"@guillepareja","twitter_site":"@guillepareja","twitter_misc":{"Verfasst von":"Guillermo Pareja","Gesch\u00e4tzte Lesezeit":"2\u00a0Minuten"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/guillermopareja.com\/en\/ppc-google-ads\/google-adwords-sitelinks-improved\/","url":"https:\/\/guillermopareja.com\/en\/ppc-google-ads\/google-adwords-sitelinks-improved\/","name":"Google Adwords: Sitelinks Mejorados - Marketing y Anal\u00edtica Digital","isPartOf":{"@id":"https:\/\/guillermopareja.com\/de\/#website"},"primaryImageOfPage":{"@id":"https:\/\/guillermopareja.com\/en\/ppc-google-ads\/google-adwords-sitelinks-improved\/#primaryimage"},"image":{"@id":"https:\/\/guillermopareja.com\/en\/ppc-google-ads\/google-adwords-sitelinks-improved\/#primaryimage"},"thumbnailUrl":"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/02\/sitelinks-adwords.jpg","datePublished":"2012-02-16T12:00:06+00:00","dateModified":"2012-02-16T01:06:05+00:00","author":{"@id":"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88"},"description":"Nueva funci\u00f3n de Google Adwords: Enlaces de Sitio Mejorados (Enhanced Sitelinks)","breadcrumb":{"@id":"https:\/\/guillermopareja.com\/en\/ppc-google-ads\/google-adwords-sitelinks-improved\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/guillermopareja.com\/en\/ppc-google-ads\/google-adwords-sitelinks-improved\/"]}]},{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/guillermopareja.com\/en\/ppc-google-ads\/google-adwords-sitelinks-improved\/#primaryimage","url":"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/02\/sitelinks-adwords.jpg","contentUrl":"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/02\/sitelinks-adwords.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/guillermopareja.com\/en\/ppc-google-ads\/google-adwords-sitelinks-improved\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/guillermopareja.com\/de\/"},{"@type":"ListItem","position":2,"name":"Google Adwords: Sitelinks Mejorados"}]},{"@type":"WebSite","@id":"https:\/\/guillermopareja.com\/de\/#website","url":"https:\/\/guillermopareja.com\/de\/","name":"Marketing y Anal\u00edtica Digital","description":"Blog de Guillermo Pareja","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/guillermopareja.com\/de\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"de"},{"@type":"Person","@id":"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88","name":"Guillermo Pareja","image":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x","caption":"Guillermo Pareja"},"description":"Soy Guillermo Pareja, consultor de Marketing en Motores de B\u00fasqueda. En este blog escribo sobre Google Adwords, Facebook Ads, Google Analytics y todo lo referente a publicitar en internet, ya sean tus propios proyectos, tus clientes o incluso a vos mismo como profesional.","sameAs":["http:\/\/guillermopareja.com"],"url":"https:\/\/guillermopareja.com\/de\/author\/admin\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/guillermopareja.com\/de\/wp-json\/wp\/v2\/posts\/1579"}],"collection":[{"href":"https:\/\/guillermopareja.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/guillermopareja.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/guillermopareja.com\/de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/guillermopareja.com\/de\/wp-json\/wp\/v2\/comments?post=1579"}],"version-history":[{"count":0,"href":"https:\/\/guillermopareja.com\/de\/wp-json\/wp\/v2\/posts\/1579\/revisions"}],"wp:attachment":[{"href":"https:\/\/guillermopareja.com\/de\/wp-json\/wp\/v2\/media?parent=1579"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/guillermopareja.com\/de\/wp-json\/wp\/v2\/categories?post=1579"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/guillermopareja.com\/de\/wp-json\/wp\/v2\/tags?post=1579"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}