{"id":1638,"date":"2012-04-24T21:00:35","date_gmt":"2012-04-25T00:00:35","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=1638"},"modified":"2012-04-24T19:54:15","modified_gmt":"2012-04-24T22:54:15","slug":"google-adwords-los-enlaces-a-sitios-llegan-a-las-urls-visibles","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/de\/ppc-google-ads\/google-adwords-links-zu-websites-kommen-zu-sichtbaren-urls\/","title":{"rendered":"Google AdWords: Links zu Websites erreichen sichtbare URLs."},"content":{"rendered":"<p>Die sichtbare URL ist ein sehr wichtiges Element jeder AdWords-Anzeige. Sie erm\u00f6glicht es uns, unsere echte URL in den Augen des Nutzers &quot;sexy&quot; aussehen zu lassen und die Suchabsicht f\u00fcr verschiedene Suchbegriffe genau wiederzugeben, egal was passiert die gleiche Zielseite.<\/p>\n<p>Jetzt geht Google noch einen Schritt weiter und f\u00fcgt die M\u00f6glichkeit hinzu, sichtbare URL-Links im echten SiteLink-Stil zu verwenden.<\/p>\n<p>Obwohl es keine offizielle Ank\u00fcndigung von Google gibt, wurde diese neue Funktion urspr\u00fcnglich von der englischen Agentur gemeldet\u00a0<a href=\"http:\/\/www.periscopix.co.uk\/blog\/google-breadcrumbs-in-adwords-display-urls\/\">Periscopix<\/a> und Sie haben bereits eine Seite in der AdWords-Hilfe: <a href=\"http:\/\/support.google.com\/adwords\/bin\/answer.py?hl=es&amp;answer=1704389\">Komponenten einer Textanzeige<\/a><\/p>\n<p><strong>Was sind Site-Links in sichtbaren URLs?<\/strong><\/p>\n<p>Site-Links in sichtbarer URL ist eine neue Navigationsoption, mit der AdWords-Benutzer mithilfe einer AdWords-Anzeige direkt zu relevanten Abschnitten der Website des Werbetreibenden navigieren k\u00f6nnen.<\/p>\n<p>Im folgenden Beispiel k\u00f6nnen Sie sehen, wie ein Benutzer auf bestimmte Bereiche der Website zugreifen kann, f\u00fcr die in der Textanzeige geworben wird. In diesem Fall kann er direkt in den Bereich &quot;Damenschuhe&quot; eintreten.<\/p>\n<p><strong><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/04\/adwords-breadcrumbs.gif\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1639\" title=\"AdWords Breadcrumbs\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/04\/adwords-breadcrumbs.gif\" alt=\"AdWords-Links zur Website-URL sichtbar\" width=\"480\" height=\"90\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/04\/adwords-breadcrumbs.gif 480w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/04\/adwords-breadcrumbs-300x56.gif 300w\" sizes=\"(max-width: 480px) 100vw, 480px\" \/><\/a><\/strong>Diese Funktionalit\u00e4t ist SiteLinks sehr \u00e4hnlich. Daher kann die Verwendung von Sitelinks in Kombination mit sichtbaren URLs zu einer viel prominenteren Anzeige f\u00fchren und somit zur Erh\u00f6hung der Anzeigen beitragen <strong>CTR<\/strong> der Anzeige.<\/p>\n<p><strong>COOL! Aber ... Wie zeige ich die Links zu Websites in meinen sichtbaren URLs?<\/strong><\/p>\n<p>Google sammelt die f\u00fcr diese Funktion erforderlichen Informationen direkt von der Website des Werbetreibenden, sodass der Werbetreibende seinem Website-Code Breadcrumb-Anmerkungen hinzuf\u00fcgen muss.<\/p>\n<p><strong>Was kostet ein Klick auf einen dieser Links?<\/strong><\/p>\n<p>Die Kosten pro Klick auf die Site-Links der sichtbaren URL entsprechen den Kosten f\u00fcr einen Klick auf den Anzeigentitel.<\/p>\n<p><strong>Wann werden Sitelinks angezeigt?<\/strong><\/p>\n<p>Zus\u00e4tzliche Links in der sichtbaren URL werden angezeigt, wenn die folgenden Anforderungen erf\u00fcllt sind:<\/p>\n<p><strong>1)<\/strong> Die Anzeige muss in den oberen drei Positionen erscheinen.<\/p>\n<p><strong>2)<\/strong> Die Anzeige muss bei der Suche nach Desktops oder Laptops geschaltet werden. (wird auf Mobilger\u00e4ten nicht angezeigt)<\/p>\n<p><strong>3)<\/strong> Die sichtbare URL der Anzeige sollte nur die oberste Ebene der Domain anzeigen. Mit anderen Worten, Links zu Websites k\u00f6nnen nur in Anzeigen angezeigt werden, die die sichtbare URL &quot;wwww.mydomain.com&quot; verwenden, nicht jedoch in &quot;www.mydomain.com\/something&quot;.<\/p>\n<p><strong>4)<\/strong> Die Zielseite, auf die die Anzeige gerichtet ist, muss die Explorationsanmerkungen im Quellcode enthalten.<\/p>\n<p><strong>Woher wei\u00df ich, wie meine Site-Links funktionieren?<\/strong><\/p>\n<p>Diese Informationen k\u00f6nnen als neue Segmentoption auf der AdWords-Plattform abgerufen werden.<\/p>\n<p><strong>Ich wische den Schleim von der Tastatur ... wann fange ich damit an?!<\/strong><\/p>\n<p>Diese Funktion ist noch nicht funktionsf\u00e4hig. Bereiten Sie Ihre Websites jedoch sicher vor, dass sie in ein paar Wochen verf\u00fcgbar sein werden \ud83d\ude09<\/p>\n<div><!-- .adslot-overlay {position: absolute; font-family: arial, sans-serif; background-color: rgba(0,0,0,0.65); border: 2px solid rgba(0,0,0,0.65); color: white !important; margin: 0; z-index: 2147483647; text-decoration: none; box-sizing: border-box; text-align: left;}.adslot-overlay-iframed {top: 0; left: 0; right: 0; bottom: 0;}.slotname {position: absolute; top: 0; left: 0; right: 0; font-size: 13px; font-weight: bold; padding: 3px 0 3px 6px; vertical-align: middle; background-color: rgba(0,0,0,0.45); text-overflow: ellipsis; white-space: nowrap; overflow: hidden;}.slotname span {text-align: left; text-decoration: none; text-transform: capitalize;}.revenue {position: absolute; bottom: 0; left: 0; right: 0; font-size: 11px; padding: 3px 0 3px 6px; vertial-align: middle; text-align: left; background-color: rgba(0,0,0,0.45); font-weight: bold; text-overflow: ellipsis; overflow: hidden; white-space: nowrap;}.revenue .name {color: #ccc;}.revenue .horizontal .metric {display: inline-block; padding-right: 1.5em;}.revenue .horizontal .name {padding-right: 0.5em;}.revenue .vertical .metric {display: block; line-height: 1.5em; margin-bottom: 0.5em;}.revenue .vertical .name, .revenue .vertical .value {display: block;}.revenue .square .metric, .revenue .button .metric {display: table-row;}.revenue .square .metric {line-height: 1.5em;}.revenue .square .name, .revenue .square .value, .revenue .button .value {display: table-cell;}.revenue .square .name {padding-right: 1.5em;}.revenue .button .name {display: block; margin-right: 0.5em; width: 1em; overflow: hidden; text-overflow: clip;}.revenue .button .name:first-letter {margin-right: 1.5em;}a.adslot-overlay:hover {border: 2px solid rgba(58,106,173,0.9);}a.adslot-overlay:hover .slotname {border-bottom: 1px solid rgba(81,132,210,0.9); background-color: rgba(58,106,173,0.9);}a.adslot-overlay:hover .revenue {border-top: 1px solid rgba(81,132,210,0.9); background-color: rgba(58,106,173,0.9);}div.adslot-overlay:hover {cursor: not-allowed; border: 2px solid rgba(64,64,64,0.9);}div.adslot-overlay:hover .slotname {border-bottom: 1px solid rgba(128,128,128,0.9); background-color: rgba(64,64,64,0.9);}div.adslot-overlay:hover .revenue {border-top: 1px solid rgba(128,128,128,0.9); background-color: rgba(64,64,64,0.9);} --><\/div>","protected":false},"excerpt":{"rendered":"<p>La URL Visible es un elemento muy importante de cualquier anuncio de Adwords, nos permite hacer que nuestra URL real se vea \u00absexy\u00bb a los ojos del usuario, pudiendo reflejar en ella exactamente la intenci\u00f3n de b\u00fasqueda para diferentes t\u00e9rminos de b\u00fasqueda por m\u00e1s de que utilicemos una misma landing page. Ahora Google est\u00e1 tomando&hellip;<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[14,10,113],"class_list":["post-1638","post","type-post","status-publish","format-standard","hentry","category-ppc-google-ads","tag-google-adwords","tag-marketing-online","tag-url-visible"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Adwords: Los Enlaces a Sitios llegan a las URLs Visibles. - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Google Adwords: Los Enlaces a Sitios llegan a las URLs Visibles.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/de\/ppc-google-ads\/google-adwords-links-zu-websites-kommen-zu-sichtbaren-urls\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Adwords: Los Enlaces a Sitios llegan a las URLs Visibles. - 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