{"id":1678,"date":"2012-05-22T09:00:54","date_gmt":"2012-05-22T12:00:54","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=1678"},"modified":"2012-05-22T02:53:57","modified_gmt":"2012-05-22T05:53:57","slug":"google-busca-optimizar-sus-serp-con-el-nuevo-texto-anuncios-relacionados-con","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/de\/ppc-google-ads\/google-versucht-ihre-serps-mit-neuen-textbezogenen-anzeigen-zu-optimieren\/","title":{"rendered":"Google versucht, seine SERPs mit dem neuen Text \u00abAnzeigen im Zusammenhang mit\u00bb zu optimieren."},"content":{"rendered":"<p>Vor einigen Tagen hat Google auf seinen Ergebnisseiten einen neuen Text eingef\u00fchrt, eine Nachricht namens <strong>\u00abAnzeigen im Zusammenhang mit\u00bb <\/strong>Dies wird \u00fcber dem AdW-Hauptanzeigenblock angezeigt.<\/p>\n<p>Auf diesen neuen Text folgt die fett hervorgehobene Suchabfrage des Benutzers.<\/p>\n<p>gem\u00e4\u00df <a href=\"http:\/\/searchengineland.com\/ads-related-to-text-officially-rolls-out-on-adwords-top-ad-block-121999\">Suchmaschinenland<\/a>Ein Google-Sprecher hat erkl\u00e4rt, dass diese \u00c4nderung Teil der Bem\u00fchungen von Google ist, Anzeigen anzuzeigen, die f\u00fcr die Nutzersuche zunehmend relevant sind. Mit dieser \u00c4nderung sollen Nutzer dar\u00fcber informiert werden, warum sie Anzeigen zwischen den Ergebnisseiten von Google sehen.<\/p>\n<p><strong>Unten sehen wir ein Beispiel:<\/strong><\/p>\n<p><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/05\/anuncios-relacionados-con.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1679\" title=\"verwandte Anzeigen\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/05\/anuncios-relacionados-con.jpg\" alt=\"verwandte Anzeigen\" width=\"816\" height=\"447\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/05\/anuncios-relacionados-con.jpg 816w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/05\/anuncios-relacionados-con-300x164.jpg 300w\" sizes=\"(max-width: 816px) 100vw, 816px\" \/><\/a><\/p>\n<p>Diese neue \u00c4nderung auf der Ergebnisseite zielt eindeutig auch darauf ab, die Klickrate der AdWords-Anzeigen zu erh\u00f6hen, und ist sicherlich Teil eines Optimierungstests Ihrer Ergebnisseiten.<\/p>\n<p>Wenn diese \u00c4nderung durch die Bereitstellung einiger Informationen dar\u00fcber, warum die Anzeigen geschaltet werden, einen zus\u00e4tzlichen Prozentsatz der Nutzer davon \u00fcberzeugt, auf die Anzeigen zu klicken, kann der Umsatz von Google bei gleichem aktuellen Traffic erheblich steigen.<\/p>\n<p>Dies zeigt uns, dass es immer Raum gibt, unsere Seiten weiter zu optimieren, auch wenn es den Anschein hat, dass nichts zu tun ist und dass es oft genug ausreicht, scheinbar kleine \u00c4nderungen vorzunehmen, um bessere Ergebnisse zu erzielen.<\/p>\n<p>Wenn Sie Kampagnen haben, in denen Anzeigen in den oberen R\u00e4ngen geschaltet werden, bleiben Sie auf dem Laufenden, um zu sehen, ob sich Ihre Klickrate dank dieses neuen Textes verbessert.<\/p>","protected":false},"excerpt":{"rendered":"<p>Hace unos pocos d\u00edas Google ha introducido un nuevo texto en sus p\u00e1ginas de resultado, un mensaje llamado \u00abAnuncios relacionados con\u00bb que puede verse por encima del bloque principal de anuncios de Adwords. Este nuevo texto se encuentra seguido de la consulta de b\u00fasqueda del usuario resaltada en negrita. Seg\u00fan Search Engine Land, un vocero&hellip;<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[14,10],"class_list":["post-1678","post","type-post","status-publish","format-standard","hentry","category-ppc-google-ads","tag-google-adwords","tag-marketing-online"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google busca optimizar sus SERP con el nuevo texto &quot;Anuncios relacionados con&quot; - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Google busca optimizar sus SERP con el nuevo texto &quot;Anuncios relacionados con&quot;.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/de\/ppc-google-ads\/google-cherche-a-optimiser-vos-serps-avec-de-nouvelles-annonces-textuelles\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google busca optimizar sus SERP con el nuevo texto &quot;Anuncios relacionados con&quot; - 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