{"id":1686,"date":"2012-05-25T09:00:59","date_gmt":"2012-05-25T12:00:59","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=1686"},"modified":"2012-05-25T02:21:54","modified_gmt":"2012-05-25T05:21:54","slug":"google-adwords-nuevo-informe-de-datos-de-subasta","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/de\/ppc-google-ads\/google-adwords-new-auction-data-report\/","title":{"rendered":"Google AdWords: Neuer Auktionsdatenbericht"},"content":{"rendered":"<p>Vor einigen Tagen hat Adwords einen neuen Bericht ver\u00f6ffentlicht, um noch mehr Informationen \u00fcber die Leistung unserer Keywords im Vergleich zur Leistung unserer Wettbewerber zu erhalten.<\/p>\n<p>Mit dem neuen Bericht k\u00f6nnen wir feststellen, welche Werbetreibenden unsere Hauptkonkurrenten sind und wie die Situation unserer Anzeigen im Vergleich zu Ihren Anzeigen auf Keyword-Ebene ist.<\/p>\n<p>Um den Auktionsdatenbericht anzuzeigen, muss neben dem Schl\u00fcsselwort, f\u00fcr das wir den Bericht erhalten m\u00f6chten, ein Symbol eines Balkendiagramms angezeigt werden. Dieses Symbol zeigt an, dass f\u00fcr dieses Schl\u00fcsselwort ein Bericht verf\u00fcgbar ist.<\/p>\n<p><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/05\/datos-de-subasta-adwords1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1689\" title=\"AdWords-Auktionsdaten\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/05\/datos-de-subasta-adwords1.jpg\" alt=\"AdWords-Auktionsdaten\" width=\"611\" height=\"173\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/05\/datos-de-subasta-adwords1.jpg 611w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/05\/datos-de-subasta-adwords1-300x84.jpg 300w\" sizes=\"(max-width: 611px) 100vw, 611px\" \/><\/a><\/p>\n<p>Sobald wir ein Schl\u00fcsselwort gefunden haben, f\u00fcr das wir den Auktionsdatenbericht erhalten m\u00f6chten, m\u00fcssen wir es ausw\u00e4hlen, auf die Schaltfl\u00e4che &quot;Schl\u00fcsselwortdetails&quot; klicken und dann die Option ausw\u00e4hlen <strong>&quot;Auktionsdaten (einzelnes Schl\u00fcsselwort)&quot;<\/strong>.<\/p>\n<p><strong>Der Bericht, den wir erhalten, ist der folgende:<\/strong><\/p>\n<p><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/05\/datos-de-subasta-adwords-2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1690\" title=\"Auktionsdaten AdWords 2\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/05\/datos-de-subasta-adwords-2.jpg\" alt=\"Auktionsdaten AdWords 2\" width=\"1095\" height=\"344\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/05\/datos-de-subasta-adwords-2.jpg 1095w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/05\/datos-de-subasta-adwords-2-820x258.jpg 820w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/05\/datos-de-subasta-adwords-2-300x94.jpg 300w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/05\/datos-de-subasta-adwords-2-1024x321.jpg 1024w\" sizes=\"(max-width: 1095px) 100vw, 1095px\" \/><\/a><strong>Die im Auktionsdatenbericht angebotenen Metriken sind:<\/strong><\/p>\n<p><strong>- Durchschnittliche Position: <\/strong>Dies ist die durchschnittliche Position, an der die Anzeigen des Werbetreibenden f\u00fcr das angegebene Keyword geschaltet werden.<\/p>\n<p><strong>- Prozentsatz der Impressionen: <\/strong>Dies ist ein Prozentsatz, der die Beziehung zwischen den von den Anzeigen eines Werbetreibenden f\u00fcr ein bestimmtes Keyword erzielten Impressionen und den gesamten Impressionen f\u00fcr dieses Keyword anzeigt.<\/p>\n<p>Wenn beispielsweise f\u00fcr ein Keyword insgesamt 1.000 Impressionen pro Tag vorhanden sind und unsere Anzeigen 900 Impressionen dieses Keywords pro Tag erhalten, betr\u00e4gt der Impression-Anteil f\u00fcr unsere Anzeigen 90%.<\/p>\n<p><strong>- Prozentsatz der \u00dcberlappung: <\/strong>Zeigt an, wie oft die Anzeigen eines bestimmten Werbetreibenden und unsere Anzeigen gleichzeitig f\u00fcr ein bestimmtes Keyword geschaltet wurden.<\/p>\n<p><strong>- Prozentsatz der \u00fcbergeordneten Position: <\/strong>Diese Metrik gibt an, wie oft die Anzeige eines Mitbewerbers \u00fcber unserer Anzeige geschaltet wurde.<\/p>\n<p><strong>- Prozentsatz des Seitenanfangs: <\/strong>Zeigt an, wie oft eine Anzeige \u00fcber den organischen Ergebnissen geschaltet wurde.<\/p>\n<p>Diese Daten sind sehr n\u00fctzlich, um unsere Situation in Bezug auf Wettbewerber f\u00fcr jedes der Keywords in unseren Kampagnen genauer identifizieren zu k\u00f6nnen.<\/p>\n<p>Auf diese Weise k\u00f6nnen Sie feststellen, ob bestimmte Ma\u00dfnahmen erforderlich sind, um den Marktanteil unserer Anzeigen zu erh\u00f6hen und festzustellen, welche Werbetreibenden unsere st\u00e4rksten Wettbewerber sind.<\/p>\n<p>Weitere Informationen zum neuen Auktionsdatenbericht finden Sie in den folgenden Quellen:<\/p>\n<p>&#8211; <a href=\"https:\/\/support.google.com\/adwords\/bin\/answer.py?hl=es&amp;answer=2579754&amp;ctx=tltp\">AdWords-Hilfe: Auktionsdaten<\/a><\/p>\n<p>&#8211; <a href=\"http:\/\/adwords.blogspot.com.ar\/2012\/05\/make-smarter-decisions-with-new-auction.html\">Inside AdWords (Offizieller Google AdWords-Blog)<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Hace pocos d\u00edas Adwords habilit\u00f3 un nuevo informe para obtener a\u00fan m\u00e1s informaci\u00f3n sobre el rendimiento de nuestras palabras clave en comparaci\u00f3n al rendimiento de nuestros competidores. El nuevo informe permite conocer cuales anunciantes son nuestros principales competidores y cual es la situaci\u00f3n de nuestros anuncios frente a los suyos a nivel palabra clave. Para&hellip;<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[14,10],"class_list":["post-1686","post","type-post","status-publish","format-standard","hentry","category-ppc-google-ads","tag-google-adwords","tag-marketing-online"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Adwords: Nuevo informe de Datos de Subasta - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Google Adwords: Nuevo informe de Datos de Subasta.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/de\/ppc-google-ads\/rapporto-dati-nuova-asta-google-adwords\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Adwords: Nuevo informe de Datos de Subasta - 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