{"id":1694,"date":"2012-06-02T09:00:23","date_gmt":"2012-06-02T12:00:23","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=1694"},"modified":"2012-06-01T22:18:46","modified_gmt":"2012-06-02T01:18:46","slug":"adios-a-google-website-optimizer-y-hola-a-analytics-content-experiments","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/de\/digitales-marketing\/auf-wiedersehen-zu-google-website-optimierer-und-hallo-zu-analytics-content-experimenten\/","title":{"rendered":"Auf Wiedersehen zu Google Website Optimizer und Hallo zu Analytics Content Experiments"},"content":{"rendered":"<p><strong><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/06\/google-website-optimizer.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-1698\" title=\"Google Website-Optimierer\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/06\/google-website-optimizer.png\" alt=\"Google Website-Optimierer\" width=\"150\" height=\"172\" \/><\/a>Google Website Optimizer <\/strong>ist ein Tool, mit dem viele von uns strenge Kosten-pro-Conversion-Ziele erreichen und die Benutzerfreundlichkeit von Tausenden von Websites auf der ganzen Welt verbessern konnten.<\/p>\n<p>Dieses Tool bot mehrere Jahre lang die M\u00f6glichkeit, A \/ B- und multivariate Tests v\u00f6llig kostenlos und auf SEHR einfache Weise durchzuf\u00fchren, wodurch die Kosten f\u00fcr die Erstellung von Experimenten an unseren Standorten erheblich gesenkt wurden.<\/p>\n<p>Heute gab Google bekannt, dass das Website-Optimierungstool zur\u00fcckgezogen wird. Stattdessen haben wir in Google Analytics eine neue Option namens \u00ab<a href=\"http:\/\/support.google.com\/analytics\/bin\/answer.py?hl=en&amp;topic=1745207&amp;answer=1745147#utm_source=announcement&amp;utm_medium=email&amp;utm_content=content&amp;utm_campaign=content_experiments_launch\">Inhaltsexperimente<\/a>\u00bb<\/p>\n<p>Die Idee dahinter ist die Integration der verschiedenen von Google bereitgestellten Tools und die M\u00f6glichkeit, mehr Interaktion zwischen ihnen hinzuzuf\u00fcgen, um unsere Werbeziele viel effektiver zu erreichen.<\/p>\n<p>Also verabschieden wir uns heute von einem guten Freund und von einem neuen, der verspricht, uns viel mehr zu bieten.<\/p>\n<p>Das folgende Video erkl\u00e4rt die M\u00f6glichkeiten, die es uns bieten wird <strong>Inhaltsexperimente:<\/strong><\/p>\n<p><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"http:\/\/www.youtube.com\/embed\/TGrujIh2H0I\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>","protected":false},"excerpt":{"rendered":"<p>Google Website Optimizer es una herramienta que ayud\u00f3 a muchos de nosotros a poder cumplir con objetivos estrictos de costos por conversi\u00f3n y mejorar la usabilidad de miles de sitios web en todo el mundo. Por varios a\u00f1os esta herramienta provey\u00f3 la posibilidad de realizar A\/B y Multivariate testings de forma totalmente gratuita y de&hellip;<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[139,65],"class_list":["post-1694","post","type-post","status-publish","format-standard","hentry","category-marketing-digital","tag-google-analytics","tag-google-website-optimizer"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Adi\u00f3s a Google Website Optimizer y Hola a Analytics Content Experiments - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Adi\u00f3s a Google Website Optimizer y Hola a Analytics Content Experiments.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/de\/le-marketing-numerique\/adieu-a-loptimiseur-de-site-google-et-bonjour-aux-experiences-de-contenu-danalyse\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Adi\u00f3s a Google Website Optimizer y Hola a Analytics Content Experiments - 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