{"id":1710,"date":"2012-06-30T16:33:38","date_gmt":"2012-06-30T19:33:38","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=1710"},"modified":"2012-06-30T18:32:34","modified_gmt":"2012-06-30T21:32:34","slug":"google-analytics-como-crear-experimentos-de-contenido","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/de\/ppc-google-ads\/google-analytics-how-to-create-content-experimente\/","title":{"rendered":"Google Analytics: So erstellen Sie Content-Experimente"},"content":{"rendered":"<p>Vor einigen Tagen wurde die R\u00fccknahme des Google Website Optimizer-Tools angek\u00fcndigt, um die von diesem Tool erf\u00fcllten Funktionen direkt in Google Analytics unter dem Namen &quot;Content Experiments&quot; oder &quot;Content Experiments&quot; auf Spanisch aufzunehmen.<\/p>\n<p>Ich habe einige erste Tests mit einigen Kunden durchgef\u00fchrt und die Wahrheit ist, dass es jetzt viel komfortabler ist, Experimente mit einem einzigen Tool zu erstellen.<\/p>\n<p><strong>Im Folgenden finden Sie eine schrittweise Anleitung zum Durchf\u00fchren von Inhaltsexperimenten in Google Analytics:<\/strong><\/p>\n<p><strong>1)<\/strong> W\u00e4hlen Sie die Option &quot;Experimente&quot; auf der Registerkarte &quot;Inhalt&quot; im Optionsmen\u00fc der Registerkarte &quot;Standardberichte&quot;.<\/p>\n<p><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/06\/google-analytics-experimentos-de-contenido.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1711\" title=\"Experimente mit Google Analytics-Inhalten\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/06\/google-analytics-experimentos-de-contenido.jpg\" alt=\"Experimente mit Google Analytics-Inhalten\" width=\"245\" height=\"281\" \/><\/a><\/p>\n<p><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/06\/google-analytics-experimentos-de-contenido.jpg\"><\/a><strong>2)<\/strong> Wir geben die URL ein, unter der wir das Experiment durchf\u00fchren m\u00f6chten. Das Tool zeigt uns ein Miniaturbild mit dem Bild der Seite, auf der wir das Experiment durchf\u00fchren m\u00f6chten, und klicken Sie auf \u00abExperiment starten\u00bb.<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/06\/google-analytics-experimentos-de-contenido-23.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1721\" title=\"Experimente mit Google Analytics-Inhalten 2\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/06\/google-analytics-experimentos-de-contenido-23.jpg\" alt=\"Experimente mit Google Analytics-Inhalten\" width=\"600\" height=\"155\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/06\/google-analytics-experimentos-de-contenido-23.jpg 600w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/06\/google-analytics-experimentos-de-contenido-23-300x77.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p><strong>3) <\/strong>Dann geben wir einen Namen f\u00fcr das Experiment an, geben die URLs der Seiten ein, auf denen das Experiment durchgef\u00fchrt wird, f\u00fcgen die erforderlichen Variationen hinzu und klicken, wenn wir fertig sind, auf \u00abN\u00e4chster Schritt\u00bb.<\/p>\n<p><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/06\/google-analytics-experimentos-de-contenido-31.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-1724\" title=\"Experimente mit Google Analytics-Inhalten 3\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/06\/google-analytics-experimentos-de-contenido-31-1024x700.jpg\" alt=\"Experimente mit Google Analytics-Inhalten\" width=\"620\" height=\"423\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/06\/google-analytics-experimentos-de-contenido-31-1024x700.jpg 1024w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/06\/google-analytics-experimentos-de-contenido-31-820x561.jpg 820w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/06\/google-analytics-experimentos-de-contenido-31-300x205.jpg 300w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/06\/google-analytics-experimentos-de-contenido-31.jpg 1046w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><\/a><\/p>\n<p>Rechts von jeder URL k\u00f6nnen Sie eine Vorschau der Landungen anzeigen, mit denen das Experiment durchgef\u00fchrt wird. In diesem Fall zeigt die Vorschau einen 404-Fehler, da die &quot;Variation 1&quot; hypothetisch ist und nicht wirklich existiert<\/p>\n<p><strong>4) <\/strong>Nachdem wir die URLs ausgew\u00e4hlt haben, m\u00fcssen wir nun das Ziel des Experiments und den Prozentsatz der Besucher ausw\u00e4hlen, die in das Experiment aufgenommen werden sollen.<\/p>\n<p><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/06\/google-analytics-experimentos-de-contenido-4.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-1726\" title=\"Experimente mit Google Analytics-Inhalten 4\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/06\/google-analytics-experimentos-de-contenido-4-1024x505.jpg\" alt=\"Experimente mit Google Analytics-Inhalten\" width=\"620\" height=\"305\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/06\/google-analytics-experimentos-de-contenido-4-1024x505.jpg 1024w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/06\/google-analytics-experimentos-de-contenido-4-820x405.jpg 820w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/06\/google-analytics-experimentos-de-contenido-4-300x148.jpg 300w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/06\/google-analytics-experimentos-de-contenido-4.jpg 1055w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><\/a><\/p>\n<p>Derzeit sind die Ziele von &quot;Content Experiments&quot; in die Google Analytics-Ziele integriert. Wenn wir also nicht das erforderliche Ziel zum Z\u00e4hlen der Conversions des Experiments erstellt haben, m\u00fcssen Sie es erstellen, indem Sie auf &quot;+ Neues Ziel hinzuf\u00fcgen&quot; klicken und es dann ausw\u00e4hlen Die Liste.<\/p>\n<p>Der n\u00e4chste Schritt besteht darin, den Prozentsatz der Benutzer auszuw\u00e4hlen, die an dem Experiment teilnehmen. Dieser Prozentsatz enth\u00e4lt auch die Originalversion.<\/p>\n<p>Wenn wir sehr riskante Experimente durchf\u00fchren m\u00f6chten, ist es ideal, den Prozentsatz der Benutzer zu reduzieren, die die Abweichungen sehen. Um jedoch schnellere Ergebnisse zu erzielen, ist es am besten, wenn 100% der Benutzer an dem Experiment teilnehmen.<\/p>\n<p>Sobald wir alle Konfigurationen fertig haben, klicken Sie auf \u00abN\u00e4chster Schritt\u00bb<\/p>\n<p><strong>5) <\/strong>Jetzt muss nur noch der Code auf der Originalseite des Experiments hinzugef\u00fcgt werden. Dieser Code ist ein Javascript, das dem von Google Website Optimizer sehr \u00e4hnlich ist. Daher gibt es keine gro\u00dfen Schwierigkeiten bei der Implementierung und es ist im Allgemeinen sehr einfach.<\/p>\n<p><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/06\/google-analytics-experimentos-de-contenido-5.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-1727\" title=\"Experimente mit Google Analytics-Inhalten 5\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/06\/google-analytics-experimentos-de-contenido-5-1024x433.jpg\" alt=\"Experimente mit Google Analytics-Inhalten\" width=\"620\" height=\"262\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/06\/google-analytics-experimentos-de-contenido-5-1024x433.jpg 1024w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/06\/google-analytics-experimentos-de-contenido-5-820x347.jpg 820w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/06\/google-analytics-experimentos-de-contenido-5-300x127.jpg 300w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/06\/google-analytics-experimentos-de-contenido-5.jpg 1060w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><\/a>Wir w\u00e4hlen aus, ob wir den Code hinzuf\u00fcgen oder ob wir ihn per E-Mail an unseren Programmierer senden m\u00f6chten.<\/p>\n<p>Dann m\u00fcssen wir nur noch auf \u00abN\u00e4chster Schritt\u00bb klicken. Danach \u00fcberpr\u00fcft das System, ob der Code korrekt implementiert wurde.<\/p>\n<p><strong>6) <\/strong>Der letzte Schritt besteht lediglich darin, zu \u00fcberpr\u00fcfen, ob die von uns vorgenommene Konfiguration korrekt ist, und dann das Experiment auszuf\u00fchren.<\/p>\n<p><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/06\/google-analytics-experimentos-de-contenido-6.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-1728\" title=\"Experimente mit Google Analytics-Inhalten 6\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/06\/google-analytics-experimentos-de-contenido-6-1024x623.jpg\" alt=\"Experimente mit Google Analytics-Inhalten\" width=\"620\" height=\"377\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/06\/google-analytics-experimentos-de-contenido-6-1024x623.jpg 1024w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/06\/google-analytics-experimentos-de-contenido-6-820x499.jpg 820w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/06\/google-analytics-experimentos-de-contenido-6-300x182.jpg 300w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/06\/google-analytics-experimentos-de-contenido-6.jpg 1036w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><\/a>Sobald das Experiment gestartet wurde, k\u00f6nnen wir eine Liste aller unserer Experimente in der Option &quot;Experimente&quot; auf der Registerkarte &quot;Inhalt&quot; in &quot;Standardberichte&quot; anzeigen.<\/p>\n<p><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/06\/google-analytics-experimentos-de-contenido-7.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-1729\" title=\"Experimente mit Google Analytics-Inhalten 7\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/06\/google-analytics-experimentos-de-contenido-7-1024x230.jpg\" alt=\"Experimente mit Google Analytics-Inhalten\" width=\"620\" height=\"139\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/06\/google-analytics-experimentos-de-contenido-7-1024x230.jpg 1024w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/06\/google-analytics-experimentos-de-contenido-7-820x185.jpg 820w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/06\/google-analytics-experimentos-de-contenido-7-300x67.jpg 300w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/06\/google-analytics-experimentos-de-contenido-7.jpg 1114w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><\/a><\/p>\n<p><strong>Durch Befolgen dieser einfachen Schritte sind wir bereit, Experimente durchzuf\u00fchren und unsere Conversion-Raten zu verbessern \ud83d\ude09<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Hace unos d\u00edas se anunci\u00f3 la retirada de la herramienta Google Website Optimizer para incluir las funciones cumplidas por esa herramienta directamente dentro de Google Analytics bajo el nombre \u00abContent Experiments\u00bb o \u00abExperimentos de Contenido\u00bb en espa\u00f1ol. Estuve haciendo unas primeras pruebas con algunos clientes y la verdad es que ahora resulta mucho m\u00e1s c\u00f3modo&hellip;<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[139],"class_list":["post-1710","post","type-post","status-publish","format-standard","hentry","category-ppc-google-ads","tag-google-analytics"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Analytics: C\u00f3mo crear Experimentos de Contenido - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Google Analytics: C\u00f3mo crear Experimentos de Contenido.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/de\/ppc-google-ads\/google-analytics-how-to-create-content-experimente\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Analytics: C\u00f3mo crear Experimentos de Contenido - 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