{"id":1736,"date":"2012-07-15T16:43:52","date_gmt":"2012-07-15T19:43:52","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=1736"},"modified":"2012-07-15T16:43:52","modified_gmt":"2012-07-15T19:43:52","slug":"metricas-de-google-analytics-podrian-estar-disponibles-en-adwords","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/de\/ppc-google-ads\/metriken-von-google-analytics-konnten-in-adwords-verfugbar-sein\/","title":{"rendered":"Google Analytics-Metriken sind m\u00f6glicherweise in AdWords verf\u00fcgbar"},"content":{"rendered":"<p>Der Wunsch der meisten AdWords-Nutzer war es schon immer, die wichtigsten Analytics-Metriken direkt in der AdWords-Oberfl\u00e4che anzeigen zu k\u00f6nnen.<\/p>\n<p>Obwohl AdWords- und Analytics-Konten f\u00fcr einige Zeit verkn\u00fcpft werden k\u00f6nnen, werden Registerkarten im Browser nur ge\u00e4ndert, um bestimmte Informationen zu einer Kampagne, einem Keyword usw. anzuzeigen. es ist ziemlich nervig und unpraktisch.<\/p>\n<p>Laut einem Beitrag von <a href=\"http:\/\/www.periscopix.co.uk\/blog\/bounce-rate-pages-per-visit-and-average-time-on-site-now-available-in-adwords\/\">Periscopix<\/a> (Ich empfehle, dem Blog dieser Agentur zu folgen!) Entsprechend dem 12. Juli k\u00f6nnte Google versuchen, diese Option in &quot;Spalten anpassen&quot; aufzunehmen:<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/www.periscopix.co.uk\/images\/uploads\/cache\/images\/uploads\/blog\/Customise_Columns_630_143.png\" alt=\"AdWords passt Spalten an\" \/><\/p>\n<p>Dort w\u00fcrden wir die Option &quot;Google Analytics&quot; und die Metriken sehen, die wir zwischen den Datenspalten unserer AdWords-Oberfl\u00e4che einf\u00fcgen k\u00f6nnen.<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/www.periscopix.co.uk\/images\/uploads\/blog\/Google_Analytics_Column_Data.png\" alt=\"Google Analytics-Spaltendaten\" \/><\/p>\n<p>Wenn wir diese Metriken direkt in AdWords visualisieren k\u00f6nnen, k\u00f6nnen wir den tats\u00e4chlichen Wert, den die Keywords unserer Kampagnen bieten, viel besser kennen, da ein Keyword zwar m\u00f6glicherweise keine guten Conversion-Ergebnisse erzielt, aber m\u00f6glicherweise sehr gute Werte f\u00fcr die aufgewendete Zeit ben\u00f6tigt auf der Website oder vielleicht eine sehr niedrige Absprungrate.<\/p>\n<p>Zusammen mit der k\u00fcrzlich erfolgten Integration von Website Optimizer in Analytics ist es mehr als klar, dass Google kurzfristig plant, alle seine Dienste und Tools wesentlich st\u00e4rker zu integrieren.<\/p>\n<p>Die Jungs von Periscopix geben zu, dass sie diese Option derzeit nur in einem ihrer Konten anzeigen k\u00f6nnen und ich pers\u00f6nlich sehe diese Option in keinem meiner Konten, aber ich freue mich darauf!<\/p>","protected":false},"excerpt":{"rendered":"<p>Un deseo de la mayor\u00eda de los usuarios de Adwords siempre ha sido poder visualizar las m\u00e9tricas principales de Analytics directamente en la interfase de Adwords. Si bien hace un tiempo se pueden enlazar cuentas de Adwords y Analytics, ir cambiando de pesta\u00f1as en el navegador solamente para ver un dato puntual sobre una campa\u00f1a,&hellip;<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[14],"class_list":["post-1736","post","type-post","status-publish","format-standard","hentry","category-ppc-google-ads","tag-google-adwords"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>M\u00e9tricas de Google Analytics podr\u00edan estar disponibles en Adwords - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"M\u00e9tricas de Google Analytics podr\u00edan estar disponibles en Adwords.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/de\/ppc-google-ads\/les-metriques-de-google-analytics-pourraient-etre-disponibles-dans-adwords\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"M\u00e9tricas de Google Analytics podr\u00edan estar disponibles en Adwords - 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