{"id":174,"date":"2009-11-29T18:08:48","date_gmt":"2009-11-29T21:08:48","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=174"},"modified":"2009-11-29T19:31:54","modified_gmt":"2009-11-29T22:31:54","slug":"errores-seo-no-usar-meta-description-o-usar-cualquier-texto-en-el","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/de\/seo-web-positionierung\/seo-fehler-bei-denen-keine-meta-beschreibung-oder-ein-beliebiger-text-verwendet-wird\/","title":{"rendered":"SEO-Fehler: Verwenden Sie keine Meta-Beschreibung oder Text darin."},"content":{"rendered":"<p>Viele Menschen machen den Fehler, die Meta-Beschreibung zu missbrauchen oder noch schlimmer, sie NICHT zu verwenden.<\/p>\n<p><strong>Wof\u00fcr ist die Meta-Beschreibung?<\/strong><\/p>\n<p>Die Meta-Beschreibung hat zwei Hauptverwendungen.<\/p>\n<p><strong>1- Helfen Sie der Suchmaschine: <\/strong>Obwohl dies zuvor ein viel gr\u00f6\u00dferes Gewicht hatte, ist es immer noch sehr n\u00fctzlich, Schl\u00fcsselw\u00f6rter und Ausdr\u00fccke einzuschlie\u00dfen, damit die Suchmaschine Ihre Seite katalogisieren kann.<\/p>\n<p><strong>2- Geben Sie dem Benutzer einen Grund, uns zu besuchen:<\/strong> Das Einf\u00fcgen eines Stichwortsalats in unsere Meta-Beschreibung sagt dem Besucher nichts aus. Wir m\u00fcssen uns daran erinnern, dass sich hinter dem Bildschirm eine Person befindet, die nach n\u00fctzlichen Informationen sucht und nicht nach Stichw\u00f6rtern.<\/p>\n<p>Eine kurze und attraktive Beschreibung gibt dem Besucher einen Grund, auf uns zu klicken. Wir k\u00f6nnen sogar unsere Telefonnummer oder andere wichtige Informationen angeben. Wenn wir einen Verkauf bekommen, bevor sie klicken, umso besser!<\/p>\n<p>Dies ist ein gutes Beispiel:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-175\" title=\"Schlange3.2\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2009\/11\/serp3.2.png\" alt=\"Schlange3.2\" width=\"407\" height=\"58\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2009\/11\/serp3.2.png 407w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2009\/11\/serp3.2-300x43.png 300w\" sizes=\"(max-width: 407px) 100vw, 407px\" \/><\/p>\n<p><strong>Einige praktische Tipps:<\/strong><\/p>\n<p>1- Schreiben Sie keine Beschreibungen mit mehr als 160 Zeichen.<\/p>\n<p>2- Stellen Sie sicher, dass unsere Beschreibung auf jeder Seite eindeutig ist<\/p>\n<p>3- Versuchen Sie, einige unserer Vorteile, Angebote, Garantien, Handlungsaufforderungen und m\u00f6glicherweise sogar irgendeine Form von Kontakt aufzunehmen.<\/p>\n<p>4- Verwenden Sie das Hauptschl\u00fcsselwort oder den Hauptausdruck der Seite, die wir optimieren m\u00f6chten. Wenn unsere Meta-Beschreibung das Schl\u00fcsselwort nicht mindestens einmal verwendet, zeigen Suchmaschinen in der Regel Text aus unserem Inhalt an, der dieses Schl\u00fcsselwort enth\u00e4lt.<\/p>\n<p><strong>Die Meta-Beschreibung zusammen mit dem Titel sind unsere Visitenkarte<\/strong> in den SERPs und sollte eine spezifische und attraktive Information \u00fcber die Informationen liefern, die unser potenzieller Besucher finden wird.<\/p>","protected":false},"excerpt":{"rendered":"<p>Mucha gente comete el error de usar mal el Meta Description o de peor a\u00fan, NO usarlo para nada. Para qu\u00e9 sirve el Meta Description? El meta description tiene dos usos principales. 1- Ayudar al motor de b\u00fasqueda: Aunque esto ten\u00eda un peso mucho mayor antes, sigue siendo muy \u00fatil incluir palabras y frases clave&hellip;<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[10,8,9],"class_list":["post-174","post","type-post","status-publish","format-standard","hentry","category-posicionamiento-web-seo","tag-marketing-online","tag-posicionamiento-web","tag-seo"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Errores SEO: No usar Meta Description o usar cualquier texto en \u00e9l. - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Este art\u00edculo trata sobre los errores SEO m\u00e1s comunes a la hora de utilizar el Meta Description y ense\u00f1a como utilizar esta etiqueta de forma correcta.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/de\/seo-web-positionierung\/seo-fehler-bei-denen-keine-meta-beschreibung-oder-ein-beliebiger-text-verwendet-wird\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Errores SEO: No usar Meta Description o usar cualquier texto en \u00e9l. - 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