{"id":1747,"date":"2012-08-10T15:58:18","date_gmt":"2012-08-10T18:58:18","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=1747"},"modified":"2012-08-10T15:59:45","modified_gmt":"2012-08-10T18:59:45","slug":"google-adwords-remarketing-se-vuelve-mas-facil","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/de\/ppc-google-ads\/google-adwords-remarketing-wird-einfacher\/","title":{"rendered":"Google AdWords: Remarketing wird einfacher!"},"content":{"rendered":"<p>Eines meiner bevorzugten Google Adwords-Tools in letzter Zeit ist zweifellos Remarketing. Eines der Hauptprobleme bei diesem Tool ist jedoch, dass das Erstellen verschiedener Listen sehr m\u00fchsam war, da unterschiedliche Codes in die entsprechenden Seiten aufgenommen werden mussten.<\/p>\n<p>Diese Besonderheit brachte viele Unannehmlichkeiten mit sich, die \u00fcber die Unpraktikabilit\u00e4t hinausgingen, aber die Implementierungsfehler, die dazu f\u00fchrten, dass die Listen nicht korrekt segmentiert wurden, waren nicht sehr selten.<\/p>\n<p>Eine der neuesten von AdWords implementierten \u00c4nderungen erm\u00f6glicht das Erstellen verschiedener Remarketing-Listen aus einem einzigen Code und das Segmentieren der Listen nach der URL, unter der der Code implementiert ist.<\/p>\n<p><strong>Wie funktioniert das?<\/strong><\/p>\n<p><span style=\"color: #000000;\">Wenn wir derzeit in der freigegebenen Bibliothek zu &quot;\u00d6ffentlich&quot; wechseln und den Remarketing-Code noch nicht extrahiert haben, wird die folgende Meldung angezeigt, in der die neue Methode zum Erstellen von Remarketing-Listen erl\u00e4utert wird:<\/span><\/p>\n<p><span style=\"color: #000000;\"><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/08\/remarketing-google-adwords.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1748\" title=\"Google AdWords Remarketing\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/08\/remarketing-google-adwords.jpg\" alt=\"Google AdWords Remarketing\" width=\"779\" height=\"481\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/08\/remarketing-google-adwords.jpg 779w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/08\/remarketing-google-adwords-300x185.jpg 300w\" sizes=\"(max-width: 779px) 100vw, 779px\" \/><\/a><\/span><\/p>\n<p><span style=\"color: #000000;\">Sobald wir auf &quot;Remarketing einrichten&quot; klicken, erhalten wir den Remarketing-Code, den wir der gesamten Site hinzuf\u00fcgen m\u00fcssen.<\/span><\/p>\n<p><span style=\"color: #000000;\"><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/08\/remarketing-google-adwords-2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1750\" title=\"Remarketing von Google AdWords 2\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/08\/remarketing-google-adwords-2.jpg\" alt=\"Remarketing von Google AdWords 2\" width=\"680\" height=\"557\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/08\/remarketing-google-adwords-2.jpg 680w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/08\/remarketing-google-adwords-2-300x245.jpg 300w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/a>Wenn wir auf \u00abWeiter\u00bb klicken, haben wir die M\u00f6glichkeit, unsere erste Liste gem\u00e4\u00df der URL zu konfigurieren, unter der wir dem Benutzer das Remarketing-Cookie einf\u00fcgen m\u00f6chten.<\/span><\/p>\n<p><span style=\"color: #000000;\"><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/08\/remarketing-google-adwords-3.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1751\" title=\"Remarketing von Google AdWords 3\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/08\/remarketing-google-adwords-3.jpg\" alt=\"Remarketing von Google AdWords 3\" width=\"755\" height=\"545\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/08\/remarketing-google-adwords-3.jpg 755w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/08\/remarketing-google-adwords-3-300x216.jpg 300w\" sizes=\"(max-width: 755px) 100vw, 755px\" \/><\/a>Wenn wir auf &quot;Abbrechen&quot; klicken, ohne eine Konfiguration vorzunehmen, steht nur die Hauptliste zur Verf\u00fcgung, in der alle Benutzer gez\u00e4hlt werden, in die das Remarketing-Cookie eingef\u00fcgt wurde.<\/span><\/p>\n<p><span style=\"color: #000000;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-1755\" title=\"Remarketing von Google AdWords 4\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/08\/remarketing-google-adwords-41-1024x312.jpg\" alt=\"Remarketing von Google AdWords 4\" width=\"620\" height=\"188\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/08\/remarketing-google-adwords-41-1024x312.jpg 1024w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/08\/remarketing-google-adwords-41-300x91.jpg 300w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/08\/remarketing-google-adwords-41.jpg 1083w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><br \/>\nF\u00fcr den Fall, dass wir eine Liste konfiguriert haben, z. B. von Benutzern, die eine bestimmte Kategorie der Website besucht haben, das Ende des Warenkorbs erreicht haben oder eine bestimmte Unterdom\u00e4ne besucht haben, sollten alle auf diesem Bildschirm erstellten Listen angezeigt werden.<\/span><\/p>\n<p><span style=\"color: #000000;\">Durch die Implementierung des Remarketing-Codes auf allen Seiten der Website, die dem AdWords-Konto entsprechen, und die Erstellung von Listen nach URL k\u00f6nnen Remarketing-Kampagnen sehr einfach und schnell segmentiert erstellt werden.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Una de mis herramientas favoritas de Google Adwords en este \u00faltimo tiempo es sin lugar a dudas Remarketing, sin embargo uno de los principales problemas con esta herramienta es que crear diferentes listas resultaba muy tedioso ya que se deb\u00edan incluir distintos c\u00f3digos en las p\u00e1ginas correspondientes a cada lista. Esta particularidad tra\u00eda muchos inconvenientes&hellip;<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-1747","post","type-post","status-publish","format-standard","hentry","category-ppc-google-ads"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Adwords: Remarketing se vuelve m\u00e1s f\u00e1cil! - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Google Adwords: Remarketing se vuelve m\u00e1s f\u00e1cil!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/de\/ppc-google-ads\/google-adwords-remarketing-wird-einfacher\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Adwords: Remarketing se vuelve m\u00e1s f\u00e1cil! - Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"og:description\" content=\"Google Adwords: Remarketing se vuelve m\u00e1s f\u00e1cil!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/guillermopareja.com\/de\/ppc-google-ads\/google-adwords-remarketing-wird-einfacher\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/consultorgoogleadwords\/\" \/>\n<meta property=\"article:published_time\" content=\"2012-08-10T18:58:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2012-08-10T18:59:45+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/08\/remarketing-google-adwords.jpg\" \/>\n<meta name=\"author\" content=\"Guillermo Pareja\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:site\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Guillermo Pareja\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"2\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/guillermopareja.com\/ppc-google-ads\/google-adwords-remarketing-se-vuelve-mas-facil\/\",\"url\":\"https:\/\/guillermopareja.com\/ppc-google-ads\/google-adwords-remarketing-se-vuelve-mas-facil\/\",\"name\":\"Google Adwords: Remarketing se vuelve m\u00e1s f\u00e1cil! - Marketing y Anal\u00edtica Digital\",\"isPartOf\":{\"@id\":\"https:\/\/guillermopareja.com\/de\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/guillermopareja.com\/ppc-google-ads\/google-adwords-remarketing-se-vuelve-mas-facil\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/guillermopareja.com\/ppc-google-ads\/google-adwords-remarketing-se-vuelve-mas-facil\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/08\/remarketing-google-adwords.jpg\",\"datePublished\":\"2012-08-10T18:58:18+00:00\",\"dateModified\":\"2012-08-10T18:59:45+00:00\",\"author\":{\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88\"},\"description\":\"Google Adwords: Remarketing se vuelve m\u00e1s f\u00e1cil!\",\"breadcrumb\":{\"@id\":\"https:\/\/guillermopareja.com\/ppc-google-ads\/google-adwords-remarketing-se-vuelve-mas-facil\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/guillermopareja.com\/ppc-google-ads\/google-adwords-remarketing-se-vuelve-mas-facil\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\/\/guillermopareja.com\/ppc-google-ads\/google-adwords-remarketing-se-vuelve-mas-facil\/#primaryimage\",\"url\":\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/08\/remarketing-google-adwords.jpg\",\"contentUrl\":\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/08\/remarketing-google-adwords.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/guillermopareja.com\/ppc-google-ads\/google-adwords-remarketing-se-vuelve-mas-facil\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/guillermopareja.com\/de\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Google Adwords: Remarketing se vuelve m\u00e1s f\u00e1cil!\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#website\",\"url\":\"https:\/\/guillermopareja.com\/de\/\",\"name\":\"Marketing y Anal\u00edtica Digital\",\"description\":\"Blog de Guillermo Pareja\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/guillermopareja.com\/de\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"de\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88\",\"name\":\"Guillermo Pareja\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x\",\"caption\":\"Guillermo Pareja\"},\"description\":\"Soy Guillermo Pareja, consultor de Marketing en Motores de B\u00fasqueda. En este blog escribo sobre Google Adwords, Facebook Ads, Google Analytics y todo lo referente a publicitar en internet, ya sean tus propios proyectos, tus clientes o incluso a vos mismo como profesional.\",\"sameAs\":[\"http:\/\/guillermopareja.com\"],\"url\":\"https:\/\/guillermopareja.com\/de\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Google Adwords: Remarketing se vuelve m\u00e1s f\u00e1cil! - Marketing y Anal\u00edtica Digital","description":"Google Adwords: Remarketing se vuelve m\u00e1s f\u00e1cil!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/guillermopareja.com\/de\/ppc-google-ads\/google-adwords-remarketing-wird-einfacher\/","og_locale":"de_DE","og_type":"article","og_title":"Google Adwords: Remarketing se vuelve m\u00e1s f\u00e1cil! - Marketing y Anal\u00edtica Digital","og_description":"Google Adwords: Remarketing se vuelve m\u00e1s f\u00e1cil!","og_url":"https:\/\/guillermopareja.com\/de\/ppc-google-ads\/google-adwords-remarketing-wird-einfacher\/","og_site_name":"Marketing y Anal\u00edtica Digital","article_publisher":"https:\/\/www.facebook.com\/consultorgoogleadwords\/","article_published_time":"2012-08-10T18:58:18+00:00","article_modified_time":"2012-08-10T18:59:45+00:00","og_image":[{"url":"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/08\/remarketing-google-adwords.jpg"}],"author":"Guillermo Pareja","twitter_card":"summary_large_image","twitter_creator":"@guillepareja","twitter_site":"@guillepareja","twitter_misc":{"Verfasst von":"Guillermo Pareja","Gesch\u00e4tzte Lesezeit":"2\u00a0Minuten"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/guillermopareja.com\/ppc-google-ads\/google-adwords-remarketing-se-vuelve-mas-facil\/","url":"https:\/\/guillermopareja.com\/ppc-google-ads\/google-adwords-remarketing-se-vuelve-mas-facil\/","name":"Google Adwords: Remarketing se vuelve m\u00e1s f\u00e1cil! - Marketing y Anal\u00edtica Digital","isPartOf":{"@id":"https:\/\/guillermopareja.com\/de\/#website"},"primaryImageOfPage":{"@id":"https:\/\/guillermopareja.com\/ppc-google-ads\/google-adwords-remarketing-se-vuelve-mas-facil\/#primaryimage"},"image":{"@id":"https:\/\/guillermopareja.com\/ppc-google-ads\/google-adwords-remarketing-se-vuelve-mas-facil\/#primaryimage"},"thumbnailUrl":"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/08\/remarketing-google-adwords.jpg","datePublished":"2012-08-10T18:58:18+00:00","dateModified":"2012-08-10T18:59:45+00:00","author":{"@id":"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88"},"description":"Google Adwords: Remarketing se vuelve m\u00e1s f\u00e1cil!","breadcrumb":{"@id":"https:\/\/guillermopareja.com\/ppc-google-ads\/google-adwords-remarketing-se-vuelve-mas-facil\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/guillermopareja.com\/ppc-google-ads\/google-adwords-remarketing-se-vuelve-mas-facil\/"]}]},{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/guillermopareja.com\/ppc-google-ads\/google-adwords-remarketing-se-vuelve-mas-facil\/#primaryimage","url":"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/08\/remarketing-google-adwords.jpg","contentUrl":"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/08\/remarketing-google-adwords.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/guillermopareja.com\/ppc-google-ads\/google-adwords-remarketing-se-vuelve-mas-facil\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/guillermopareja.com\/de\/"},{"@type":"ListItem","position":2,"name":"Google Adwords: Remarketing se vuelve m\u00e1s f\u00e1cil!"}]},{"@type":"WebSite","@id":"https:\/\/guillermopareja.com\/de\/#website","url":"https:\/\/guillermopareja.com\/de\/","name":"Marketing y Anal\u00edtica Digital","description":"Blog de Guillermo Pareja","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/guillermopareja.com\/de\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"de"},{"@type":"Person","@id":"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88","name":"Guillermo Pareja","image":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x","caption":"Guillermo Pareja"},"description":"Soy Guillermo Pareja, consultor de Marketing en Motores de B\u00fasqueda. En este blog escribo sobre Google Adwords, Facebook Ads, Google Analytics y todo lo referente a publicitar en internet, ya sean tus propios proyectos, tus clientes o incluso a vos mismo como profesional.","sameAs":["http:\/\/guillermopareja.com"],"url":"https:\/\/guillermopareja.com\/de\/author\/admin\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/guillermopareja.com\/de\/wp-json\/wp\/v2\/posts\/1747"}],"collection":[{"href":"https:\/\/guillermopareja.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/guillermopareja.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/guillermopareja.com\/de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/guillermopareja.com\/de\/wp-json\/wp\/v2\/comments?post=1747"}],"version-history":[{"count":0,"href":"https:\/\/guillermopareja.com\/de\/wp-json\/wp\/v2\/posts\/1747\/revisions"}],"wp:attachment":[{"href":"https:\/\/guillermopareja.com\/de\/wp-json\/wp\/v2\/media?parent=1747"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/guillermopareja.com\/de\/wp-json\/wp\/v2\/categories?post=1747"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/guillermopareja.com\/de\/wp-json\/wp\/v2\/tags?post=1747"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}