{"id":1799,"date":"2012-11-11T23:16:27","date_gmt":"2012-11-12T02:16:27","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=1799"},"modified":"2012-11-11T23:20:33","modified_gmt":"2012-11-12T02:20:33","slug":"utiliza-adwords-para-email-marketing-communication-ad-extensions","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/de\/google\/verwenden-sie-adwords-fur-e-mail-marketing-kommunikation-anzeigenerweiterungen\/","title":{"rendered":"Verwenden Sie AdWords f\u00fcr E-Mail-Marketing: Erweiterungen f\u00fcr Kommunikationsanzeigen"},"content":{"rendered":"

Eine der interessantesten AdWords-Optionen, die sich derzeit in der Beta befinden, ist "Kommunikationserweiterungen" oder "Kommunikationserweiterungen".<\/p>\n

Mit dieser Option k\u00f6nnen wir unseren Anzeigen eine Erweiterung hinzuf\u00fcgen, \u00fcber die Nutzer \u00fcber ihre E-Mail-Adresse Angebote oder unseren Newsletter abonnieren k\u00f6nnen.<\/p>\n

Beispiel:<\/strong><\/p>\n

\"Kommunikationserweiterungen<\/a><\/p>\n

Einer der klaren Vorteile dieser Art von Erweiterung besteht darin, dass wir die Kontaktinformationen eines potenziellen Kunden direkt in der Suchmaschine erfassen k\u00f6nnen, ohne dass dieser f\u00fcr einen Klick auf unsere Landung zugreifen muss.<\/p>\n

Derzeit k\u00f6nnen Kommunikationserweiterungen f\u00fcr folgende Zwecke verwendet werden:<\/p>\n

1) Rufen Sie an:<\/strong> Der Benutzer kann seine Telefonnummer eingeben, um einen Anruf von der Werbefirma anzufordern.<\/p>\n

2) Fordern Sie eine E-Mail an: <\/strong>Der Nutzer gibt eine E-Mail-Adresse in die Anzeigenerweiterung ein, um den Kontakt per E-Mail anzufordern.<\/p>\n

3) Abonnieren Sie einen Newsletter: <\/strong>Sie k\u00f6nnen den Benutzer auch einfach einladen, den Newsletter des Werbetreibenden zu abonnieren.<\/p>\n

W\u00e4hrend dieses leistungsstarke Tool noch in der Beta-Phase ist, m\u00f6chte ich sagen, dass es ein n\u00fctzliches Add-On zur Datenbankgenerierung f\u00fcr die E-Mail-Marketing-Strategie praktisch aller Werbetreibenden ist.<\/p>\n

Hoffen wir, dass es in kurzer Zeit allen Werbetreibenden zur Verf\u00fcgung steht \ud83d\ude42<\/p>","protected":false},"excerpt":{"rendered":"

Una de de las opciones m\u00e1s interesantes de Adwords que actualmente se encuentra en fase Beta es \u00abCommunication Extensions\u00bb o \u00abExtensiones de Comunicaci\u00f3n\u00bb. Esta opci\u00f3n nos permite agregar una extensi\u00f3n a nuestros anuncios desde la cual los usuarios pueden suscribirse a trav\u00e9s de su direcci\u00f3n de email a recibir ofertas o a nuestro newsletter. Ejemplo:…<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[132,14,8],"class_list":["post-1799","post","type-post","status-publish","format-standard","hentry","category-google","tag-email-marketing","tag-google-adwords","tag-posicionamiento-web"],"aioseo_notices":[],"yoast_head":"\nUtiliza Adwords para Email Marketing: Communication Ad Extensions - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Communication Ad Extensions o Extensiones de Comunicaci\u00f3n es una poderosa herramienta de Adwords actualmente en Beta.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/de\/google\/use-adwords-for-email-marketing-communication-ad-extensions\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Utiliza Adwords para Email Marketing: Communication Ad Extensions - 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