{"id":1827,"date":"2013-02-25T16:10:19","date_gmt":"2013-02-25T19:10:19","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=1827"},"modified":"2013-02-25T20:57:47","modified_gmt":"2013-02-25T23:57:47","slug":"administrador-de-etiquetas-de-google","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/de\/ppc-google-ads\/google-tag-manager-2\/","title":{"rendered":"Google Tag Manager"},"content":{"rendered":"<p><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2013\/02\/Captura-de-pantalla-2013-02-25-a-las-15.34.29.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-1828\" title=\"Google Tag Manager\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2013\/02\/Captura-de-pantalla-2013-02-25-a-las-15.34.29-300x153.png\" alt=\"\" width=\"300\" height=\"153\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2013\/02\/Captura-de-pantalla-2013-02-25-a-las-15.34.29-300x153.png 300w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2013\/02\/Captura-de-pantalla-2013-02-25-a-las-15.34.29.png 507w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>Eines der h\u00e4ufigsten Probleme ist die Implementierung der verschiedenen Tags oder Tags, um Conversions zu verfolgen, den Cookie-Pool f\u00fcr die Remarketing-Liste zu generieren usw.<\/p>\n<p>Um diese Aufgabe zu erleichtern, hat Google das Tool entwickelt <strong>Tag Manager<\/strong> o Tag Manager in Englisch, mit dem wir alle von uns verwendeten Tags von einer einzigen Plattform aus verwalten k\u00f6nnen, ohne den Quellcode unserer Websites manuell \u00e4ndern zu m\u00fcssen.<\/p>\n<p><strong>Wie funktioniert der Tag Manager?<\/strong><\/p>\n<p>Dieses Tool arbeitet mit einem einzelnen Etikett, das als Containerfragment bezeichnet wird und das zum Verwalten der restlichen Etiketten verwendet wird, die wir im Etikettenmanager verwenden.<\/p>\n<p>Das Container-Snippet sollte auf allen Seiten der Website implementiert werden, \u00e4hnlich wie bei Google Analytics- oder Remarketing-Tags.<\/p>\n<p>Der wichtigste Vorteil ist die einfache Verwaltung der verschiedenen Tags, die wir auf der Website verwenden, ohne dass Sie auf einen Programmierer zur\u00fcckgreifen oder den Quellcode direkt ber\u00fchren m\u00fcssen. Dies verk\u00fcrzt die Implementierungszeit erheblich und verringert die M\u00f6glichkeit von Fehlern.<\/p>\n<p><strong>Es klingt gro\u00dfartig, aber was mache ich jetzt?<\/strong><\/p>\n<p>1) Um zu beginnen, m\u00fcssen wir ein Konto bei erstellen <a href=\"http:\/\/www.google.com\/tagmanager\/\">google.com\/tagmanager<\/a><\/p>\n<p>2) Erstellen Sie ein Container-Snippet und stellen Sie es auf allen Webseiten bereit.<\/p>\n<p>3) Ordnen Sie die Website zu und denken Sie \u00fcber die Seiten nach, auf denen jedes Tag, das wir darin verwenden, aktiviert werden soll.<\/p>\n<p>4) Erstellen Sie die Beschriftungen, Regeln usw. gem\u00e4\u00df dem Mapping, das wir zuvor durchgef\u00fchrt haben.<\/p>\n<p>5) Testen Sie die \u00c4nderungen mit dem Werkzeug <a href=\"http:\/\/support.google.com\/tagmanager\/answer\/2695660\">Debugging und Vorschau<\/a><\/p>\n<p>6) Aktivieren Sie die vorgenommenen \u00c4nderungen und entfernen Sie alle Tags, die wir zuvor auf der Website verwendet haben. <strong>Voil\u00e0!<\/strong><\/p>\n<p>Offensichtlich versucht Google zunehmend, seine verschiedenen Produkte in eine Plattform zu integrieren, und mit dem Tag Manager hilft es wirklich, die zu erledigende Arbeit erheblich zu vereinfachen.<\/p>","protected":false},"excerpt":{"rendered":"<p>Una de las molestias frecuentes es lidiar con la implementaci\u00f3n de las distintas etiquetas o tags para poder realizar el seguimiento de conversiones, generar el cookie pool para la lista de remarketing, etc. Para facilitar esta tarea Google desarroll\u00f3 la herramienta Administrador de Etiquetas o Tag Manager en ingl\u00e9s, desde la cual podemos gestionar todas&hellip;<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[14,139],"class_list":["post-1827","post","type-post","status-publish","format-standard","hentry","category-ppc-google-ads","tag-google-adwords","tag-google-analytics"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Administrador de Etiquetas de Google - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Administrador de Etiquetas o TagManager de Google. Nueva herramienta para Adwords, Analytics, Remarketing, etc.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/de\/ppc-google-ads\/google-tag-manager-2\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Administrador de Etiquetas de Google - Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"og:description\" content=\"Administrador de Etiquetas o TagManager de Google. Nueva herramienta para Adwords, Analytics, Remarketing, etc.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/guillermopareja.com\/de\/ppc-google-ads\/google-tag-manager-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/consultorgoogleadwords\/\" \/>\n<meta property=\"article:published_time\" content=\"2013-02-25T19:10:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2013-02-25T23:57:47+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2013\/02\/Captura-de-pantalla-2013-02-25-a-las-15.34.29-300x153.png\" \/>\n<meta name=\"author\" content=\"Guillermo Pareja\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:site\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Guillermo Pareja\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"2\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/guillermopareja.com\/en\/ppc-google-ads\/google-tag-manager-2\/\",\"url\":\"https:\/\/guillermopareja.com\/en\/ppc-google-ads\/google-tag-manager-2\/\",\"name\":\"Administrador de Etiquetas de Google - Marketing y Anal\u00edtica Digital\",\"isPartOf\":{\"@id\":\"https:\/\/guillermopareja.com\/de\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/guillermopareja.com\/en\/ppc-google-ads\/google-tag-manager-2\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/guillermopareja.com\/en\/ppc-google-ads\/google-tag-manager-2\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2013\/02\/Captura-de-pantalla-2013-02-25-a-las-15.34.29-300x153.png\",\"datePublished\":\"2013-02-25T19:10:19+00:00\",\"dateModified\":\"2013-02-25T23:57:47+00:00\",\"author\":{\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88\"},\"description\":\"Administrador de Etiquetas o TagManager de Google. Nueva herramienta para Adwords, Analytics, Remarketing, etc.\",\"breadcrumb\":{\"@id\":\"https:\/\/guillermopareja.com\/en\/ppc-google-ads\/google-tag-manager-2\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/guillermopareja.com\/en\/ppc-google-ads\/google-tag-manager-2\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\/\/guillermopareja.com\/en\/ppc-google-ads\/google-tag-manager-2\/#primaryimage\",\"url\":\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2013\/02\/Captura-de-pantalla-2013-02-25-a-las-15.34.29-300x153.png\",\"contentUrl\":\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2013\/02\/Captura-de-pantalla-2013-02-25-a-las-15.34.29-300x153.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/guillermopareja.com\/en\/ppc-google-ads\/google-tag-manager-2\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/guillermopareja.com\/de\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Administrador de Etiquetas de Google\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#website\",\"url\":\"https:\/\/guillermopareja.com\/de\/\",\"name\":\"Marketing y Anal\u00edtica Digital\",\"description\":\"Blog de Guillermo Pareja\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/guillermopareja.com\/de\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"de\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88\",\"name\":\"Guillermo Pareja\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x\",\"caption\":\"Guillermo Pareja\"},\"description\":\"Soy Guillermo Pareja, consultor de Marketing en Motores de B\u00fasqueda. En este blog escribo sobre Google Adwords, Facebook Ads, Google Analytics y todo lo referente a publicitar en internet, ya sean tus propios proyectos, tus clientes o incluso a vos mismo como profesional.\",\"sameAs\":[\"http:\/\/guillermopareja.com\"],\"url\":\"https:\/\/guillermopareja.com\/de\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Administrador de Etiquetas de Google - Marketing y Anal\u00edtica Digital","description":"Administrador de Etiquetas o TagManager de Google. Nueva herramienta para Adwords, Analytics, Remarketing, etc.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/guillermopareja.com\/de\/ppc-google-ads\/google-tag-manager-2\/","og_locale":"de_DE","og_type":"article","og_title":"Administrador de Etiquetas de Google - Marketing y Anal\u00edtica Digital","og_description":"Administrador de Etiquetas o TagManager de Google. Nueva herramienta para Adwords, Analytics, Remarketing, etc.","og_url":"https:\/\/guillermopareja.com\/de\/ppc-google-ads\/google-tag-manager-2\/","og_site_name":"Marketing y Anal\u00edtica Digital","article_publisher":"https:\/\/www.facebook.com\/consultorgoogleadwords\/","article_published_time":"2013-02-25T19:10:19+00:00","article_modified_time":"2013-02-25T23:57:47+00:00","og_image":[{"url":"http:\/\/guillermopareja.com\/wp-content\/uploads\/2013\/02\/Captura-de-pantalla-2013-02-25-a-las-15.34.29-300x153.png"}],"author":"Guillermo Pareja","twitter_card":"summary_large_image","twitter_creator":"@guillepareja","twitter_site":"@guillepareja","twitter_misc":{"Verfasst von":"Guillermo Pareja","Gesch\u00e4tzte Lesezeit":"2\u00a0Minuten"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/guillermopareja.com\/en\/ppc-google-ads\/google-tag-manager-2\/","url":"https:\/\/guillermopareja.com\/en\/ppc-google-ads\/google-tag-manager-2\/","name":"Administrador de Etiquetas de Google - Marketing y Anal\u00edtica Digital","isPartOf":{"@id":"https:\/\/guillermopareja.com\/de\/#website"},"primaryImageOfPage":{"@id":"https:\/\/guillermopareja.com\/en\/ppc-google-ads\/google-tag-manager-2\/#primaryimage"},"image":{"@id":"https:\/\/guillermopareja.com\/en\/ppc-google-ads\/google-tag-manager-2\/#primaryimage"},"thumbnailUrl":"http:\/\/guillermopareja.com\/wp-content\/uploads\/2013\/02\/Captura-de-pantalla-2013-02-25-a-las-15.34.29-300x153.png","datePublished":"2013-02-25T19:10:19+00:00","dateModified":"2013-02-25T23:57:47+00:00","author":{"@id":"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88"},"description":"Administrador de Etiquetas o TagManager de Google. Nueva herramienta para Adwords, Analytics, Remarketing, etc.","breadcrumb":{"@id":"https:\/\/guillermopareja.com\/en\/ppc-google-ads\/google-tag-manager-2\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/guillermopareja.com\/en\/ppc-google-ads\/google-tag-manager-2\/"]}]},{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/guillermopareja.com\/en\/ppc-google-ads\/google-tag-manager-2\/#primaryimage","url":"http:\/\/guillermopareja.com\/wp-content\/uploads\/2013\/02\/Captura-de-pantalla-2013-02-25-a-las-15.34.29-300x153.png","contentUrl":"http:\/\/guillermopareja.com\/wp-content\/uploads\/2013\/02\/Captura-de-pantalla-2013-02-25-a-las-15.34.29-300x153.png"},{"@type":"BreadcrumbList","@id":"https:\/\/guillermopareja.com\/en\/ppc-google-ads\/google-tag-manager-2\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/guillermopareja.com\/de\/"},{"@type":"ListItem","position":2,"name":"Administrador de Etiquetas de Google"}]},{"@type":"WebSite","@id":"https:\/\/guillermopareja.com\/de\/#website","url":"https:\/\/guillermopareja.com\/de\/","name":"Marketing y Anal\u00edtica Digital","description":"Blog de Guillermo Pareja","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/guillermopareja.com\/de\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"de"},{"@type":"Person","@id":"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88","name":"Guillermo Pareja","image":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x","caption":"Guillermo Pareja"},"description":"Soy Guillermo Pareja, consultor de Marketing en Motores de B\u00fasqueda. En este blog escribo sobre Google Adwords, Facebook Ads, Google Analytics y todo lo referente a publicitar en internet, ya sean tus propios proyectos, tus clientes o incluso a vos mismo como profesional.","sameAs":["http:\/\/guillermopareja.com"],"url":"https:\/\/guillermopareja.com\/de\/author\/admin\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/guillermopareja.com\/de\/wp-json\/wp\/v2\/posts\/1827"}],"collection":[{"href":"https:\/\/guillermopareja.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/guillermopareja.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/guillermopareja.com\/de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/guillermopareja.com\/de\/wp-json\/wp\/v2\/comments?post=1827"}],"version-history":[{"count":0,"href":"https:\/\/guillermopareja.com\/de\/wp-json\/wp\/v2\/posts\/1827\/revisions"}],"wp:attachment":[{"href":"https:\/\/guillermopareja.com\/de\/wp-json\/wp\/v2\/media?parent=1827"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/guillermopareja.com\/de\/wp-json\/wp\/v2\/categories?post=1827"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/guillermopareja.com\/de\/wp-json\/wp\/v2\/tags?post=1827"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}