{"id":1863,"date":"2013-06-25T19:17:34","date_gmt":"2013-06-25T22:17:34","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=1863"},"modified":"2013-06-25T19:17:34","modified_gmt":"2013-06-25T22:17:34","slug":"remarketing-para-busqueda","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/de\/ppc-google-ads\/remarketing-for-search\/","title":{"rendered":"Remarketing f\u00fcr die Suche ist aus der Beta!"},"content":{"rendered":"<p><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2013\/06\/google-adwords-search-remarketing.gif\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-1864\" title=\"Remarketing f\u00fcr Google AdWords-Suche\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2013\/06\/google-adwords-search-remarketing.gif\" alt=\"\" width=\"210\" height=\"126\" \/><\/a>Google hat heute \u00fcber die angek\u00fcndigt <a href=\"http:\/\/adwords.blogspot.com.ar\/2013\/06\/bringing-intent-context-and-audience.html\">Adwords offizieller Blog<\/a> Remarketing-Listen f\u00fcr Suchanzeigen werden in den n\u00e4chsten Tagen allen Werbetreibenden mit erweiterten Kampagnen zur Verf\u00fcgung stehen.<\/p>\n<p>Pers\u00f6nlich habe ich gemischte Gef\u00fchle mit den &quot;Advanced&quot; -Kampagnen. Einerseits verlieren Werbetreibende viel Freiheit und Flexibilit\u00e4t bei der Verwaltung unserer Kampagnen, insbesondere im Bereich der Ausrichtung auf Ger\u00e4te, andererseits werden viele gro\u00dfartige Tools entstehen im Laufe der Zeit zu dieser neuen Art von Kampagne.<\/p>\n<p>Im Falle von Remarketing for Search haben wir grunds\u00e4tzlich die M\u00f6glichkeit, personalisierte Gebote im Such-Werbenetzwerk f\u00fcr Benutzer anzubieten, die unsere Website zuvor besucht haben.<\/p>\n<p><strong>Dies bietet zwei Hauptvorteile:<\/strong><\/p>\n<p><strong>1)<\/strong> Wir k\u00f6nnen die Sichtbarkeit unserer Anzeigen f\u00fcr hochwertige Nutzer erh\u00f6hen. Wenn wir Produkte \/ Dienstleistungen mit unterschiedlichem Wert anbieten, k\u00f6nnen wir h\u00f6here CPCs f\u00fcr Nutzer anbieten, die die Seiten unserer Website besucht haben, die den Produkten \/ Dienstleistungen h\u00f6herer Ebene oder entsprechen Kosten.<\/p>\n<p><strong>2) <\/strong>Interessant ist auch die M\u00f6glichkeit, bessere Renditen f\u00fcr generische Keywords zu erzielen.<\/p>\n<p>Normalerweise ist es schwierig, mit sehr allgemeinen Keywords gute Ergebnisse zu erzielen, da die Suchabsicht sehr weit gefasst ist. Wenn wir Remarketing jedoch verwenden, um Anzeigen nur f\u00fcr Benutzer zu schalten, die zuvor an unseren Produkten und Dienstleistungen interessiert waren, k\u00f6nnen wir diese W\u00f6rter besser nutzen. Schl\u00fcssel, da wir alle Suchanfragen mit einer Absicht filtern werden, die f\u00fcr unser Gesch\u00e4ft nicht sehr relevant ist.<\/p>\n<p><strong>Aber ... funktioniert es wirklich?<\/strong><\/p>\n<p>Remarketing for Search befand sich mehrere Monate lang in der Beta-Phase f\u00fcr verschiedene Anzeigen in Europa. Laut Google-Studien waren die Ergebnisse recht positiv.<\/p>\n<p>Beispielsweise verzeichnete Tirendo (ein europ\u00e4ischer Autoreifenh\u00e4ndler) einen Anstieg der Conversion-Rate seiner Search Remarketing-Anzeigen um 161% mit einem niedrigeren CPA 43%.<\/p>\n<p><strong>COOL! Aber wie implementiere ich es?<\/strong><\/p>\n<p>Laut der Google-Ank\u00fcndigung verwendet Remarketing for Search dasselbe Tag- und Listenverwaltungstool wie Remarketing f\u00fcr das Display-Netzwerk. Diese Option kann daher sofort verwendet werden, wenn Sie bereits Remarketing-Listen in Ihrem Konto haben.<\/p>\n<p>Sobald Search Remarketing allen Werbetreibenden zur Verf\u00fcgung steht, werde ich es mit meinen Kunden testen, da ich sicher bin, dass es ein sehr n\u00fctzliches Tool zur Verbesserung der Kapitalrendite sein wird!<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Google acaba de anunciar hoy a trav\u00e9s del blog oficial de Adwords que las listas de Remarketing para anuncios de b\u00fasqueda estar\u00e1n disponibles en los pr\u00f3ximos d\u00edas para todos los anunciantes que utilicen campa\u00f1as avanzadas. Personalmente tengo sentimientos encontrados con las campa\u00f1as \u00abAvanzadas\u00bb, por un lado los anunciantes perdemos mucha libertad y flexibilidad en la&hellip;<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[14],"class_list":["post-1863","post","type-post","status-publish","format-standard","hentry","category-ppc-google-ads","tag-google-adwords"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Remarketing para B\u00fasqueda sale del beta! - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Remarketing para B\u00fasqueda sale de su versi\u00f3n beta y estar\u00e1 disponible para todos los usuarios de Google Adwords.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/de\/ppc-google-ads\/remarketing-for-search\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Remarketing para B\u00fasqueda sale del beta! 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