{"id":1881,"date":"2013-09-20T17:49:43","date_gmt":"2013-09-20T20:49:43","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=1881"},"modified":"2013-09-20T17:55:00","modified_gmt":"2013-09-20T20:55:00","slug":"importar-conversiones-offline-en-adwords","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/de\/ppc-google-ads\/importieren-sie-offline-conversions-in-adwords\/","title":{"rendered":"Offline-Conversions in AdWords importieren"},"content":{"rendered":"<p>Eine der gr\u00f6\u00dften Herausforderungen f\u00fcr einige Werbetreibende besteht darin, den Wert von AdWords f\u00fcr die Generierung von Verk\u00e4ufen zu bestimmen, die offline geschlossen werden, da viele Werbetreibende ihre Websites haupts\u00e4chlich dazu verwenden, Leads zu erfassen und ihre Verk\u00e4ufe dann offline mit einem Verk\u00e4ufer zu schlie\u00dfen.<\/p>\n<p>Bisher konnten nur Kontaktformulare, die dank AdWords-Anzeigen gesendet wurden, als Conversion gemessen werden. Dank der Option zum Importieren von Conversions ist es jetzt auch m\u00f6glich, offline abgeschlossene Verk\u00e4ufe den entsprechenden Keywords und Anzeigen zuzuweisen.<\/p>\n<p>Um dies zu erreichen, muss die &quot;ID&quot; des Klicks gespeichert werden, die in der Ziel-URL als Variable namens &quot;GCLID&quot; angezeigt wird, wenn wir das automatische Tagging aktivieren.<\/p>\n<p>Diese Informationen m\u00fcssen in einem Cookie gespeichert und zusammen mit dem Kontaktformular zur sp\u00e4teren \u00dcberwachung gesendet werden.<\/p>\n<p><strong>Beispiel f\u00fcr eine automatisch getaggte URL<\/strong><\/p>\n<p><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2013\/09\/Captura-de-pantalla-2013-09-20-a-las-17.30.58.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1882\" title=\"Screenshot 20.09.2013 um 17.30.58 Uhr\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2013\/09\/Captura-de-pantalla-2013-09-20-a-las-17.30.58.png\" alt=\"GCLID-AdWords\" width=\"466\" height=\"38\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2013\/09\/Captura-de-pantalla-2013-09-20-a-las-17.30.58.png 466w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2013\/09\/Captura-de-pantalla-2013-09-20-a-las-17.30.58-300x24.png 300w\" sizes=\"(max-width: 466px) 100vw, 466px\" \/><\/a><\/p>\n<p>Dann m\u00fcssen die Conversions \u00fcber die neue Conversion-Option importiert werden. Idealerweise werden sie regelm\u00e4\u00dfig entsprechend den Anforderungen der Kampagne importiert. Normalerweise sollten die Conversions w\u00f6chentlich oder monatlich importiert werden.<\/p>\n<p><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2013\/09\/Captura-de-pantalla-2013-09-20-a-las-17.30.09.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1883\" title=\"Screenshot 20.09.2013 um 17.30.09\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2013\/09\/Captura-de-pantalla-2013-09-20-a-las-17.30.09.png\" alt=\"Importieren Sie Offline-Conversions in AdWords\" width=\"466\" height=\"239\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2013\/09\/Captura-de-pantalla-2013-09-20-a-las-17.30.09.png 466w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2013\/09\/Captura-de-pantalla-2013-09-20-a-las-17.30.09-300x153.png 300w\" sizes=\"(max-width: 466px) 100vw, 466px\" \/><\/a><\/p>\n<p>Die folgende Grafik zeigt den Offline-Conversion-Tracking-Prozess.<\/p>\n<p><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2013\/09\/adwords-importacion-de-conversiones.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1885\" title=\"AdWords-Import-Conversions\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2013\/09\/adwords-importacion-de-conversiones.jpg\" alt=\"\" width=\"1275\" height=\"1200\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2013\/09\/adwords-importacion-de-conversiones.jpg 1275w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2013\/09\/adwords-importacion-de-conversiones-820x772.jpg 820w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2013\/09\/adwords-importacion-de-conversiones-300x282.jpg 300w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2013\/09\/adwords-importacion-de-conversiones-1024x963.jpg 1024w\" sizes=\"(max-width: 1275px) 100vw, 1275px\" \/><\/a>Diese Option zum Importieren von Conversions ist besonders wichtig f\u00fcr Werbetreibende, die AdWords verwenden, um Leads von potenziellen Kunden zu generieren und dann Verk\u00e4ufe mit Mitteln abzuschlie\u00dfen, die normalerweise vom System nicht messbar sind.<\/p>\n<p>Einige beliebte CRMs wie SalesForce und SugarCRM haben bereits eine Integration f\u00fcr diese Konvertierungsimportoption.<\/p>\n<p>Unter folgendem Link sehen Sie weitere Informationen dazu:\u00a0<a href=\"https:\/\/support.google.com\/adwords\/answer\/2998031?hl=es\">https:\/\/support.google.com\/adwords\/answer\/2998031?hl=es<\/a><\/p>\n<p>Brunnen: <a href=\"http:\/\/www.juanmerodio.com\/2013\/importador-de-conversiones-de-adwords-funcionalidad-para-analizar-las-conversiones-offline\/\">Juan Merodio<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Uno de los desaf\u00edos m\u00e1s importantes para algunos anunciantes es poder determinar el valor que tiene Adwords para generar ventas que se cierran offline, ya que muchos anunciantes utilizan sus sitios web principalmente para captar clientes potenciales y luego cerrar sus ventas con un vendedor de forma offline. Anteriormente solo se pod\u00edan medir como conversi\u00f3n&hellip;<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-1881","post","type-post","status-publish","format-standard","hentry","category-ppc-google-ads"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Importar Conversiones Offline en Adwords - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Adwords permite desde hace poco tiempo la opci\u00f3n de importar datos de conversiones concretadas de forma offline para asignarlas a las palabras clave correspondientes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/de\/ppc-google-ads\/import-offline-conversions-into-adwords\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Importar Conversiones Offline en Adwords - 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