{"id":3404,"date":"2015-02-11T19:09:20","date_gmt":"2015-02-11T22:09:20","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=3404"},"modified":"2015-02-11T19:09:20","modified_gmt":"2015-02-11T22:09:20","slug":"facebook-ads-relevance-score-el-nivel-de-calidad-de-facebook","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/de\/facebook-anzeigen\/facebook-anzeigen-relevanz-score-facebook-qualitatsstufe\/","title":{"rendered":"Facebook-Anzeigen: Relevanzfaktor, Facebooks &quot;Qualit\u00e4tsfaktor&quot;"},"content":{"rendered":"<p>Facebook gab heute bekannt, dass es den &quot;Relevanz-Score&quot; als Messgr\u00f6\u00dfe verwenden wird, um die Relevanz einer Anzeige in Bezug auf die Zielgruppe zu messen, die es anspricht. Den Originalartikel finden Sie unter folgendem Link: <a href=\"https:\/\/www.facebook.com\/business\/news\/relevance-score\">Anzeigen von Relevanzwerten f\u00fcr Facebok-Anzeigen auf Facebook<\/a><\/p>\n<p>Ab dieser Woche wird der Relevanzfaktor als sichtbare Messgr\u00f6\u00dfe in unseren Anzeigen angezeigt.<\/p>\n<p><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2015\/02\/facebook-ads-relevance-score.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3405\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2015\/02\/facebook-ads-relevance-score.jpg\" alt=\"Relevanzfaktor f\u00fcr Facebook-Anzeigen\" width=\"619\" height=\"348\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2015\/02\/facebook-ads-relevance-score.jpg 619w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2015\/02\/facebook-ads-relevance-score-600x337.jpg 600w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2015\/02\/facebook-ads-relevance-score-300x168.jpg 300w\" sizes=\"(max-width: 619px) 100vw, 619px\" \/><\/a><\/p>\n<p><strong>Wie funktioniert der Relevanzfaktor?<\/strong><\/p>\n<p>Der Relevanzfaktor wird anhand des erwarteten positiven und negativen Feedbacks berechnet, das eine Anzeige von ihrer Zielgruppe erh\u00e4lt. Je h\u00f6her die Anzahl der positiven Indikatoren ist, die eine Anzeige generiert, desto h\u00f6her ist ihr Relevanzfaktor. Diese positiven Indikatoren h\u00e4ngen vom Ziel der Anzeige ab. (Klicks, Conversions, Videoansichten usw.).<\/p>\n<p>Wenn eine Anzeige prozentual h\u00f6her als erwartet gemeldet oder ausgeblendet wird, verringert sich ihr Relevanzfaktor.<\/p>\n<p>Der Relevanzfaktor f\u00fcr Anzeigen wird anhand einer Zahl von 1 bis 10 gemessen, wobei 10 der h\u00f6chstm\u00f6gliche Relevanzfaktor ist. Diese Punktzahl wird aktualisiert, wenn Nutzer mit der Anzeige interagieren. Ein interessanter Punkt, den Sie ber\u00fccksichtigen sollten, ist, dass Kampagnen, die darauf abzielen, Reichweite und H\u00e4ufigkeit zu generieren, vom Relevanzfaktor nur wenig beeinflusst werden, da es sich nicht um Anzeigen handelt, die bestimmte Aktionen von Nutzern suchen.<\/p>\n<p><strong>Warum ist der Relevanzfaktor wichtig?<\/strong><\/p>\n<p>Wie beim AdWords-Qualit\u00e4tsfaktor hilft uns der Relevanzfaktor, die Kosten unserer Anzeigen zu senken und die Ergebnisse unserer Kampagnen zu optimieren. Anhand des Relevanz-Scores k\u00f6nnen wir feststellen, ob unsere Anzeigen f\u00fcr unsere Zielgruppe wirklich relevant sind, und Optimierungsm\u00f6glichkeiten erkennen, die wir zuvor m\u00f6glicherweise \u00fcbersehen haben.<\/p>\n<p><strong>Lassen Sie uns nicht vom Relevanz-Score besessen sein!<\/strong><\/p>\n<p>Genau wie beim Qualit\u00e4tsfaktor sollten wir nicht zulassen, dass der Relevanzfaktor die Art und Weise bestimmt, in der wir unsere Kampagnen ausf\u00fchren. Es ist jedoch eine n\u00fctzliche Messgr\u00f6\u00dfe, die ber\u00fccksichtigt werden muss, wenn die Perspektive auf die Werbeziele unserer Anzeigen nicht verloren geht. . Wichtig ist, dass Sie daran arbeiten, den gew\u00fcnschten Return on Investment zu erzielen.<\/p>\n<p>Pers\u00f6nlich kann ich es kaum erwarten, diese neue Metrik in den Kampagnen meiner Kunden zu sehen \ud83d\ude42<\/p>","protected":false},"excerpt":{"rendered":"<p>Facebook anunci\u00f3 hoy\u00a0que utilizar\u00e1 el \u00abRelevance Score\u00bb como una m\u00e9trica para medir la relevancia de un anuncio en relaci\u00f3n al p\u00fablico objetivo que se dirige, se puede ver el art\u00edculo original en el siguiente enlace: Showing Relevance Scores for Facebok Ads on Facebook Desde esta semana empezar\u00e1n a mostrar\u00a0el Relevance Score como una m\u00e9trica visible&hellip;<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[86],"tags":[137,126],"class_list":["post-3404","post","type-post","status-publish","format-standard","hentry","category-facebook-ads","tag-facebook-ads","tag-relevance-score"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - 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