{"id":3533,"date":"2015-12-01T09:00:58","date_gmt":"2015-12-01T12:00:58","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=3533"},"modified":"2015-11-30T22:58:16","modified_gmt":"2015-12-01T01:58:16","slug":"google-tag-manager-retomando-el-control","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/de\/google-tag-manager\/google-tag-manager-rucknahme-kontrolle\/","title":{"rendered":"Google Tag Manager: Kontrolle zur\u00fcckerobern"},"content":{"rendered":"<p><span style=\"font-weight: 400;\"><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2015\/11\/google-tag-manager.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-3534\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2015\/11\/google-tag-manager.png\" alt=\"Google Tag Manager\" width=\"286\" height=\"155\" \/><\/a>Das Verfolgen all unserer digitalen Bem\u00fchungen kann einige betriebliche und technologische Komplikationen mit sich bringen. Daher ist ein gutes Tag-Management-Tool unerl\u00e4sslich, um das Markieren einer Website oder einer mobilen Anwendung f\u00fcr die Implementierung von Tools, das Verfolgen von Conversions, das E-Commerce-Tracking usw. Zu erleichtern .<\/span><\/p>\n<p><b>\u00dcber welche Komplikationen sprechen wir?<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Fehler bei der Eingabe der Tracking-Codes.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Lange Reaktionszeit.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Abh\u00e4ngigkeit vom Arbeitstempo der f\u00fcr die Verwaltung der Website verantwortlichen Person.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Pr\u00e4sentieren Sie Navigationsfehler auf unserer Website.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/tagmanager.google.com\">Google Tag Manager<\/a> Es ist derzeit mein bevorzugtes Tool f\u00fcr die Tag-Verwaltung, ein sehr benutzerfreundliches und einfaches Tool, mit dem wir durch die Installation eines einzelnen Codes in Google Analytics nachverfolgen, AdWords-Conversions oder Remarketing-Kampagnen erstellen sowie Dienste von anderen Anbietern wie Linkedin und Comscore verkn\u00fcpfen k\u00f6nnen , Anmelden und mehr.<\/span><\/p>\n<p><b>Wie kommt uns Tag Manager zugute?<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Es reduziert die Ladezeit unserer Website, indem nur ein Tracking-Code vorhanden ist.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Vermeiden Sie Fehler bei der Installation neuer Codes.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Nicht mehr abh\u00e4ngig von 100% von der Person, die die \u00c4nderungen an der Site vornimmt. Google Tag Manager wird selbst verwaltet.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Lassen Sie sich von Google bei der L\u00f6sung auftretender Probleme unterst\u00fctzen.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">F\u00fchren Sie Live-Tests der neuen Tags durch, die wir erstellen, ohne die Navigation auf unserer Website zu beeintr\u00e4chtigen.<\/span><\/li>\n<\/ul>\n<p><b>Wie installiere ich Tag Manager?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Die Implementierung von Google Tag Manager ist sehr einfach:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Eintreten <a href=\"http:\/\/tagmanager.google.com\">tagmanager.google.com<\/a> und erstellen Sie ein Konto (Sie k\u00f6nnen Ihr Google-Konto verwenden).<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Erstellen Sie Ihren Site-Container. Befolgen Sie die zwei einfachen Schritte, die das System von Ihnen verlangt: Name Ihres Containers und Ihrer Website oder Anwendung, auf der der Container installiert werden soll. Das System zeigt einen Code an, den Sie auf Ihrer Website installieren m\u00fcssen.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Klug! Sobald Sie den Code installiert haben, k\u00f6nnen Sie Tests durchf\u00fchren, um zu \u00fcberpr\u00fcfen, ob er korrekt implementiert ist. Von diesem Moment an k\u00f6nnen Sie &quot;Etiketten&quot; entsprechend der Art der \u00dcberwachung erstellen, die Sie durchf\u00fchren m\u00f6chten.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Google Tag Manager ist das perfekte Tool zur Kontrolle Ihrer Tracking-Codes sowie eine bew\u00e4hrte Plattform, mit der die h\u00e4ufig auftretenden Komplikationen erheblich reduziert werden.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Realizar el seguimiento de todos nuestros esfuerzos digitales puede presentar algunas complicaciones tanto operativas como tecnol\u00f3gicas, es por ello que una buena herramienta de Tag Management es fundamental para facilitar el proceso de etiquetado de un sitio web o aplicaci\u00f3n m\u00f3vil para la \u00a0implementaci\u00f3n de herramientas, seguimiento de conversiones, seguimiento de comercio electr\u00f3nico, etc. \u00bfDe&hellip;<\/p>","protected":false},"author":1,"featured_media":3534,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[141],"tags":[142],"class_list":["post-3533","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-tag-manager","tag-google-tag-manager"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - 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