{"id":3632,"date":"2016-01-22T08:01:28","date_gmt":"2016-01-22T11:01:28","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=3632"},"modified":"2016-01-22T08:01:28","modified_gmt":"2016-01-22T11:01:28","slug":"como-facebook-determina-cuales-anuncios-son-de-tu-interes","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/de\/facebook-anzeigen\/wie-facebook-bestimmt-welche-anzeigen-von-ihrem-interesse-sind\/","title":{"rendered":"Wie Facebook bestimmt, welche Anzeigen f\u00fcr Sie von Interesse sind"},"content":{"rendered":"<p>Facebook bestimmt anhand verschiedener Kriterien, welche Anzeigen f\u00fcr uns von Interesse sind, darunter:<\/p>\n<ul>\n<li>Informationen aus unserem Profil (Alter, Geschlecht, geografischer Standort usw.)<\/li>\n<li>Seiten, die wir m\u00f6gen<\/li>\n<li>Ger\u00e4te, mit denen wir uns verbinden<\/li>\n<li>Geteilter Inhalt<\/li>\n<li>Aktivit\u00e4t auf Websites und Anwendungen<\/li>\n<\/ul>\n<p>Sicherlich werden Hunderte verschiedener Faktoren ber\u00fccksichtigt, wenn ermittelt wird, welche Anzeige f\u00fcr einen Nutzer am besten geeignet ist.<\/p>\n<p>Dies liegt daran, dass die Schaltung von Anzeigen, die wirklich von Interesse sind, die einzige M\u00f6glichkeit ist, sowohl Nutzer als auch Werbetreibende konform zu halten. Andernfalls installieren Nutzer kurz- bis mittelfristig einfach einen Werbeblocker und Werbetreibende investieren nicht mehr in Werbung.<\/p>\n<p>Auf Facebook k\u00f6nnen wir wissen, welche Anzeigeneinstellungen Ihrer Meinung nach f\u00fcr uns von Interesse sein k\u00f6nnten, und sie bearbeiten, um nur die f\u00fcr uns relevanten Anzeigen anzuzeigen. Auf diese Weise kann Facebook seinen Algorithmus optimieren und wir k\u00f6nnen bessere Anzeigen sehen.<\/p>\n<p>Dazu m\u00fcssen wir nur dem Link folgen:\u00a0<a href=\"https:\/\/www.facebook.com\/ads\/preferences\/edit\">https:\/\/www.facebook.com\/ads\/preferences\/edit<\/a><\/p>\n<p>Es macht Spa\u00df, die Hits und Misses zu sehen, zum Beispiel ist die Kategorie &quot;Business and Industry&quot; mit Ausnahme des Interesses &quot;Gymnasiums&quot; recht erfolgreich.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3633\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2016\/01\/Captura-de-pantalla-2016-01-22-a-las-7.40.26.png\" alt=\"Screenshot 22.01.2016 um 7.40.26 Uhr\" width=\"482\" height=\"340\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2016\/01\/Captura-de-pantalla-2016-01-22-a-las-7.40.26.png 482w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2016\/01\/Captura-de-pantalla-2016-01-22-a-las-7.40.26-300x212.png 300w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2016\/01\/Captura-de-pantalla-2016-01-22-a-las-7.40.26-200x140.png 200w\" sizes=\"(max-width: 482px) 100vw, 482px\" \/><\/p>\n<p>Obwohl ich seit Jahren nicht mehr in einem Fitnessstudio war, wird es bizarrer, wenn ich mein Interesse durch Klicken erweitere und laut Facebook feststelle, dass ich mich f\u00fcr &quot;Zumba&quot; und &quot;Bodybuilding&quot; interessiere.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3634\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2016\/01\/Captura-de-pantalla-2016-01-22-a-las-7.44.01.png\" alt=\"Screenshot 2016-01-22 am 7.44.01\" width=\"448\" height=\"311\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2016\/01\/Captura-de-pantalla-2016-01-22-a-las-7.44.01.png 448w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2016\/01\/Captura-de-pantalla-2016-01-22-a-las-7.44.01-300x208.png 300w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2016\/01\/Captura-de-pantalla-2016-01-22-a-las-7.44.01-200x140.png 200w\" sizes=\"(max-width: 448px) 100vw, 448px\" \/><\/p>\n<p>Im Allgemeinen ist das Profil, das Facebook \u00fcber meine Interessen zusammengestellt hat, ziemlich genau, mit Ausnahme einiger Ausnahmen, die in einigen Interessenkategorien auftreten k\u00f6nnen.<\/p>\n<p>Wie genau ist in Ihrem Fall das Interessenprofil? \ud83d\ude42<\/p>","protected":false},"excerpt":{"rendered":"<p>Facebook determina cu\u00e1les anuncios ser\u00e1n de nuestro inter\u00e9s en base a diferentes criterios, entre ellos: Informaci\u00f3n de nuestro perfil (Edad, sexo, ubicaci\u00f3n geogr\u00e1fica, etc.) P\u00e1ginas que nos gustan Dispositivos que utilizamos para conectarnos Contenido compartido Actividad en sitios web y aplicaciones Seguramente se tienen en cuenta\u00a0cientos de factores distintos a la hora de determinar cu\u00e1l&hellip;<\/p>","protected":false},"author":1,"featured_media":3635,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[86],"tags":[137],"class_list":["post-3632","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-facebook-ads","tag-facebook-ads"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>C\u00f3mo Facebook determina cu\u00e1les anuncios son de tu inter\u00e9s - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/de\/facebook-anzeigen\/wie-facebook-bestimmt-welche-anzeigen-von-ihrem-interesse-sind\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo Facebook determina cu\u00e1les anuncios son de tu inter\u00e9s\" \/>\n<meta property=\"og:description\" content=\"Facebook determina cu\u00e1les anuncios ser\u00e1n de nuestro inter\u00e9s en base a diferentes criterios, entre ellos la informaci\u00f3n de nuestro perfil, los dispositivos que utilizamos y las p\u00e1ginas que nos gustan. 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