{"id":3722,"date":"2018-08-15T13:27:57","date_gmt":"2018-08-15T16:27:57","guid":{"rendered":"https:\/\/guillermopareja.com\/?p=3722"},"modified":"2018-08-15T13:27:57","modified_gmt":"2018-08-15T16:27:57","slug":"google-signals","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/de\/google-analytics\/google-signale\/","title":{"rendered":"Was ist Google Signals und wie wird es aktiviert?"},"content":{"rendered":"<p><strong>Was ist Google Signals?<\/strong><\/p>\n<p>Es besteht die M\u00f6glichkeit, weitere Informationen von Nutzern zu erhalten, die die Option &quot;Personalisierung von Anzeigen&quot; aktiviert haben, und eine umfassende Ansicht dar\u00fcber zu erstellen, wie diese Nutzer mit Ihrer Immobilie interagieren.<\/p>\n<p><strong>Was kann ich erreichen?<\/strong><\/p>\n<p>Zielgruppen, die Sie in Google Analytics erstellen und in Google Ads ver\u00f6ffentlichen, k\u00f6nnen Anzeigen aus ger\u00e4te\u00fcbergreifenden Remarketing-Kampagnen f\u00fcr Google-Nutzer schalten, die die Funktion aktiviert haben.<\/p>\n<p>Aus den Gesamtdaten der Nutzer, die die Funktion zur Anzeigenpersonalisierung aktiviert haben, erstellt Google Analytics Verhaltensmodelle seiner gesamten Nutzerbasis auf verschiedenen Ger\u00e4tetypen. Die Daten basieren eher auf Benutzern als auf Sitzungen. Diese Verhaltensmodelle erfordern keine Verwendung von Benutzer-ID-Ansichten.<\/p>\n<p><strong>Wie kann ich es aktivieren?<\/strong><\/p>\n<ul>\n<li>Sie m\u00fcssen \u00fcber eine Bearbeitungsberechtigung f\u00fcr die Eigenschaft verf\u00fcgen.<\/li>\n<li>Gehen Sie zu &quot;Verwalten&quot; und von dort zu der Eigenschaft, in der Sie Google Signals aktivieren m\u00f6chten.<\/li>\n<li>Klicken Sie auf &quot;Start&quot;, gehen Sie zur Spalte &quot;Eigenschaft&quot;&gt; &quot;Tracking-Informationen&quot;&gt; &quot;Datenerfassung&quot; und befolgen Sie die Anweisungen im blauen Dialogfeld.<\/li>\n<li>Klicken Sie auf die Informations- und Aktivierungsfelder&gt; Weiter.<\/li>\n<li>W\u00e4hlen Sie die Eigenschaften aus und aktivieren Sie sie.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3723\" src=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/Screen-Shot-2018-08-06-at-12.25.22.png\" alt=\"\" width=\"584\" height=\"313\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/Screen-Shot-2018-08-06-at-12.25.22.png 584w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/Screen-Shot-2018-08-06-at-12.25.22-300x161.png 300w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/Screen-Shot-2018-08-06-at-12.25.22-558x299.png 558w\" sizes=\"(max-width: 584px) 100vw, 584px\" \/><\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>\u00bfQu\u00e9 es Google Signals? Es la posibilidad de obtener mayor informaci\u00f3n de los usuarios que hayan activado la opci\u00f3n \u00abPersonalizaci\u00f3n de anuncios\u00bb y generar una visi\u00f3n integral de c\u00f3mo estos usuarios interact\u00faan con tu propiedad. \u00bfQu\u00e9 puedo lograr? Las audiencias que crees en Google Analytics y publiques en Google Ads pueden mostrar anuncios de campa\u00f1as&hellip;<\/p>","protected":false},"author":1,"featured_media":3723,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[93],"tags":[],"class_list":["post-3722","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-analytics"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfQu\u00e9 es Google Signals y c\u00f3mo activarlo? - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"En este art\u00edculo veremos qu\u00e9 es Google Signals y c\u00f3mo activarlo en Google Analytics.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/de\/google-analytics\/google-signale\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfQu\u00e9 es Google Signals y c\u00f3mo activarlo? 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