{"id":3732,"date":"2018-08-30T12:15:02","date_gmt":"2018-08-30T15:15:02","guid":{"rendered":"https:\/\/guillermopareja.com\/?p=3732"},"modified":"2018-08-31T17:47:31","modified_gmt":"2018-08-31T20:47:31","slug":"puntuacion-de-optimizacion","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/de\/ppc-google-ads\/optimierungs-score\/","title":{"rendered":"So nutzen Sie den Optimierungswert von Google Ads"},"content":{"rendered":"<p>Der Optimierungswert ist ein Wert, den Google Ihrem Konto gibt, um zu bewerten, ob sich Ihre Kampagnen im bestm\u00f6glichen Zustand befinden oder ob Optimierungsm\u00f6glichkeiten empfohlen werden k\u00f6nnen.<\/p>\n<p>Einige der Aspekte, die Google ber\u00fccksichtigt, um diese Bewertung zu erhalten, sind: Keywords und Targeting, Gebote und Budget, Anzeigen und Erweiterungen sowie Fehlerbehebung.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3733\" src=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/puntaje.png\" alt=\"\" width=\"504\" height=\"345\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/puntaje.png 895w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/puntaje-300x205.png 300w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/puntaje-768x525.png 768w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/puntaje-806x551.png 806w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/puntaje-558x382.png 558w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/puntaje-655x448.png 655w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/puntaje-820x561.png 820w\" sizes=\"(max-width: 504px) 100vw, 504px\" \/><\/p>\n<p>Variablen wie Statistiken, Einstellungen und der Status Ihres Kontos und Ihrer Kampagnen werden ber\u00fccksichtigt, um einen Wert zuzuweisen. Auch die Auswirkungen der verf\u00fcgbaren Empfehlungen oder die Historie der zuvor abgegebenen Empfehlungen werden in die Bewertungselemente einbezogen. Schlie\u00dflich werden bei der Erstellung dieser Vorschl\u00e4ge auch Trends im Anzeigen-\u00d6kosystem ber\u00fccksichtigt. Alle diese Elemente werden in Echtzeit analysiert.<\/p>\n<p>Die Punktzahl reicht von 0 bis 100%. Wenn Sie \u00fcber 100% verf\u00fcgen, bedeutet dies, dass sich das Konto in einem optimalen Zustand befindet, in dem es seine beste Leistung erbringen und die besten Ergebnisse erzielen kann. Da diese von Google vorgeschlagenen Empfehlungen umgesetzt werden, verbessert sich auch die Punktzahl des Kontos.<\/p>\n<p>Ich empfehle Ihnen, dieses Tool zu verwenden, um die Ergebnisse Ihrer Kampagnen zu verbessern und Ihre Gesch\u00e4ftsziele zu f\u00f6rdern.<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>La puntuaci\u00f3n de la optimizaci\u00f3n es un valor que otorga Google a tu cuenta para evaluar si tus campa\u00f1as est\u00e1n en el mejor estado posible o si hay potencial para recomendar optimizaciones. Algunos de los aspectos que tiene en cuenta Google para otorgar este puntaje son: Palabras clave y segmentaci\u00f3n, pujas y presupuesto, anuncios y&hellip;<\/p>","protected":false},"author":1,"featured_media":3733,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-3732","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ppc-google-ads"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>C\u00f3mo aprovechar la puntuaci\u00f3n de optimizaci\u00f3n de Google Ads - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/de\/ppc-google-ads\/pontuacao-de-otimizacao\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo aprovechar la puntuaci\u00f3n de optimizaci\u00f3n de Google Ads - Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"og:description\" content=\"La puntuaci\u00f3n de la optimizaci\u00f3n es un valor que otorga Google a tu cuenta para evaluar si tus campa\u00f1as est\u00e1n en el mejor estado posible o si hay potencial para recomendar optimizaciones. 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