{"id":3750,"date":"2018-09-10T10:00:49","date_gmt":"2018-09-10T13:00:49","guid":{"rendered":"https:\/\/guillermopareja.com\/?p=3750"},"modified":"2018-10-15T18:12:21","modified_gmt":"2018-10-15T21:12:21","slug":"automatizar-reportes-google-data-studio","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/de\/digitales-marketing\/automatisiere-berichte-google-data-studio\/","title":{"rendered":"So automatisieren Sie Berichte mit Google Data Studio"},"content":{"rendered":"<p>Haben Sie jemals von &quot;Data Paralysis&quot; geh\u00f6rt? Es ist der Moment, in dem es eine gro\u00dfe Datenmenge gibt, aber keine Schlussfolgerungen \u00fcber die relevanten Informationen, die diese Daten liefern, dh die Daten beantworten keine Fragen oder liefern keine signifikanten Schlussfolgerungen.<\/p>\n<p>Wenn Ihnen dies jemals passiert ist, kann dies auch daran liegen, dass h\u00e4ufig zu viel Zeit f\u00fcr das manuelle Sammeln von Daten, das Bereinigen von Daten und das manuelle Erstellen von Berichten aufgewendet wird, anstatt mehr Zeit f\u00fcr die Datenanalyse zu geben.<\/p>\n<p>Zeit ist unsere wertvollste Ressource. Aus diesem Grund habe ich durch die Optimierung von Berichten mit Google Data Studio gearbeitet. Ich erz\u00e4hle Ihnen einige der Vorteile:<\/p>\n<ul>\n<li>Es ist kostenlos, Sie ben\u00f6tigen nur ein Google-Konto und es k\u00f6nnen unbegrenzt viele Berichte erstellt werden.<\/li>\n<li>Vielseitig, kann es entsprechend den Bed\u00fcrfnissen jeder Person konfiguriert werden.<\/li>\n<li>Konsolidieren Sie Daten aus verschiedenen Quellen und Plattformen an einem Ort.<\/li>\n<li>Berechtigungen und Zugriffe k\u00f6nnen gemeinsam genutzt werden.<\/li>\n<li>Wie bei allen Google-Produkten k\u00f6nnen Sie in Echtzeit zusammenarbeiten.<\/li>\n<li>Es ist dynamisch, es greift im Moment auf die Daten zu.<\/li>\n<li>Berichte k\u00f6nnen als PDF exportiert werden.<\/li>\n<\/ul>\n<p>Wie benutzt man es?<\/p>\n<p>Dies kann \u00fcber das Add-On erfolgen <a href=\"https:\/\/supermetrics.idevaffiliate.com\/idevaffiliate.php?id=1267&amp;url=94\">Supermetrie f\u00fcr Google Sheets<\/a>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3751\" src=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/gdsautomate6.png\" alt=\"\" width=\"828\" height=\"315\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/gdsautomate6.png 828w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/gdsautomate6-300x114.png 300w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/gdsautomate6-768x292.png 768w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/gdsautomate6-806x307.png 806w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/gdsautomate6-558x212.png 558w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/gdsautomate6-655x249.png 655w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/gdsautomate6-820x312.png 820w\" sizes=\"(max-width: 828px) 100vw, 828px\" \/><\/p>\n<p>Oder durch die <a href=\"https:\/\/affiliate.supermetrics.com\/1267-2-3-2.html\">Data Studio-Anschl\u00fcsse<\/a>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3752\" src=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/gdsautomate8.png\" alt=\"\" width=\"171\" height=\"389\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/gdsautomate8.png 171w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/gdsautomate8-132x300.png 132w\" sizes=\"(max-width: 171px) 100vw, 171px\" \/><\/p>\n<p>Beide Optionen sind in Bezug auf die Datenerfassung sehr effizient.<\/p>\n<p>Wie erstelle ich einen Bericht? Lassen Sie uns Schritt f\u00fcr Schritt sehen, wie es geht.<\/p>\n<p>1. Melden Sie sich bei an\u00a0<a href=\"https:\/\/datastudio.google.com\/\">https:\/\/datastudio.google.com\/<\/a> und erstellen Sie einen neuen Bericht<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3753\" src=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/gdsautomate9.png\" alt=\"\" width=\"511\" height=\"122\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/gdsautomate9.png 1155w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/gdsautomate9-300x71.png 300w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/gdsautomate9-768x183.png 768w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/gdsautomate9-1024x244.png 1024w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/gdsautomate9-1116x266.png 1116w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/gdsautomate9-806x192.png 806w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/gdsautomate9-558x133.png 558w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/gdsautomate9-655x156.png 655w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/gdsautomate9-820x195.png 820w\" sizes=\"(max-width: 511px) 100vw, 511px\" \/><\/p>\n<p>2. Erstellen Sie eine neue Datenquelle<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3754\" src=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/googledatastudio3.png\" alt=\"\" width=\"192\" height=\"50\" \/><\/p>\n<p>3. W\u00e4hlen Sie einen Connector aus und f\u00fcgen Sie ihn dem Bericht hinzu. Sie k\u00f6nnen zwischen den wichtigsten Plattformen, Google Analytics, Google Ads, Facebook, Twitter usw. w\u00e4hlen.<\/p>\n<p>4. Ziehen und Ablegen. Wenn die Informationen hinzugef\u00fcgt wurden, finden Sie sie in der rechten Spalte. Ziehen Sie anschlie\u00dfend den Diagrammtyp, den Sie in der Tabelle sehen m\u00f6chten.\u00a0<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3755\" src=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/googledatastudio4.png\" alt=\"\" width=\"609\" height=\"63\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/googledatastudio4.png 900w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/googledatastudio4-300x31.png 300w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/googledatastudio4-768x79.png 768w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/googledatastudio4-806x83.png 806w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/googledatastudio4-558x58.png 558w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/googledatastudio4-655x68.png 655w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/googledatastudio4-820x85.png 820w\" sizes=\"(max-width: 609px) 100vw, 609px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>5. \u00c4ndern Sie die Daten entsprechend Ihren Anforderungen. Sie k\u00f6nnen sogar ausw\u00e4hlen, ob Sie Gesamtwerte oder Prozents\u00e4tze hinzuf\u00fcgen m\u00f6chten. Dies ist sehr n\u00fctzlich, um die Leistung zwischen Perioden zu vergleichen.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3756\" src=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/gdsautomate12.png\" alt=\"\" width=\"655\" height=\"196\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/gdsautomate12.png 1065w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/gdsautomate12-300x90.png 300w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/gdsautomate12-768x230.png 768w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/gdsautomate12-1024x307.png 1024w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/gdsautomate12-806x241.png 806w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/gdsautomate12-558x167.png 558w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/gdsautomate12-655x196.png 655w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/gdsautomate12-820x246.png 820w\" sizes=\"(max-width: 655px) 100vw, 655px\" \/><\/p>\n<p>6. W\u00e4hlen Sie einen Stil f\u00fcr das Dashboard<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3757\" src=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/googledatastudio6.png\" alt=\"\" width=\"213\" height=\"420\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/googledatastudio6.png 262w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/googledatastudio6-152x300.png 152w\" sizes=\"(max-width: 213px) 100vw, 213px\" \/><\/p>\n<p>7. Teile es<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3758\" src=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/googledatastudio7.png\" alt=\"\" width=\"408\" height=\"79\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/googledatastudio7.png 408w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/googledatastudio7-300x58.png 300w\" sizes=\"(max-width: 408px) 100vw, 408px\" \/><\/p>\n<p>Abschlie\u00dfend m\u00f6chte ich Ihnen zeigen, wie das Endergebnis ist. Dies ist ein Beispiel daf\u00fcr, wie ein allgemeines Dashboard mit LinkedIn-Anzeigen, Twitter-Anzeigen, Facebook-Anzeigen, Google-Anzeigen und schlie\u00dflich Google Analytics aussehen w\u00fcrde.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3745\" src=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/Supermetrics-Review-1.png\" alt=\"\" width=\"799\" height=\"602\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/Supermetrics-Review-1.png 799w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/Supermetrics-Review-1-300x226.png 300w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/Supermetrics-Review-1-768x579.png 768w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/Supermetrics-Review-1-558x420.png 558w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/Supermetrics-Review-1-655x494.png 655w\" sizes=\"(max-width: 799px) 100vw, 799px\" \/><\/p>\n<p>Dies ist ein Beispiel f\u00fcr einen Leistungsvergleich zwischen Google Ads und Google Ads. Facebook-Anzeigen.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3759\" src=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/googledatastudio8.png\" alt=\"\" width=\"959\" height=\"718\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/googledatastudio8.png 959w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/googledatastudio8-300x225.png 300w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/googledatastudio8-768x575.png 768w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/googledatastudio8-806x603.png 806w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/googledatastudio8-558x418.png 558w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/googledatastudio8-655x490.png 655w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/googledatastudio8-820x614.png 820w\" sizes=\"(max-width: 959px) 100vw, 959px\" \/><\/p>\n<p>Wie Sie sehen, ist es eine Erleichterung, die manuelle Erfassung der Informationen zu beenden und diese Zeit mit einer eingehenden Analyse zu verbringen. F\u00fcr diejenigen, die in der ersten Woche des Monats unter der Fertigstellung aller Berichte des Vormonats leiden, bedeutet dies eine viel effizientere Nutzung der Zeit, die wir f\u00fcr alles andere verwenden k\u00f6nnen, unabh\u00e4ngig davon, ob neue Vorschl\u00e4ge f\u00fcr unsere Kunden generiert werden. Optimieren Sie die vorhandenen Kampagnen oder haben Sie mehr Zeit f\u00fcr eine Kaffeepause. \ud83d\ude42<\/p>","protected":false},"excerpt":{"rendered":"<p>\u00bfAlguna vez escuchaste hablar de \u00abData Paralysis\u00bb? es el momento en el que existe una gran cantidad de datos, pero no conclusiones sobre la informaci\u00f3n relevante que estos datos entregan, es decir, los datos no responden a preguntas o no entregan conclusiones significativas. Si alguna vez te ocurri\u00f3 esto, tambi\u00e9n se puede deber a que&hellip;<\/p>","protected":false},"author":1,"featured_media":3751,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3750","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>C\u00f3mo automatizar reportes con Google Data Studio - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/de\/le-marketing-numerique\/automatiser-rapports-google-data-studio\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo automatizar reportes con Google Data Studio - Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"og:description\" content=\"\u00bfAlguna vez escuchaste hablar de \u00abData Paralysis\u00bb? es el momento en el que existe una gran cantidad de datos, pero no conclusiones sobre la informaci\u00f3n relevante que estos datos entregan, es decir, los datos no responden a preguntas o no entregan conclusiones significativas. 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