{"id":3776,"date":"2018-09-14T15:42:23","date_gmt":"2018-09-14T18:42:23","guid":{"rendered":"https:\/\/guillermopareja.com\/?p=3776"},"modified":"2018-09-14T15:42:23","modified_gmt":"2018-09-14T18:42:23","slug":"novedades-en-google-ads","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/de\/ppc-google-ads\/news-in-google-anzeigen\/","title":{"rendered":"Was ist neu in Google AdWords Editor Version 12.5?"},"content":{"rendered":"<div dir=\"auto\">Heute m\u00f6chte ich Ihnen einige Neuigkeiten von Google AdWords Editor mitteilen. Wenn Sie \u00fcber Version 12.5 verf\u00fcgen, finden Sie die folgenden Updates auf der Plattform.<\/div>\n<div dir=\"auto\"><\/div>\n<div dir=\"auto\"><strong>1) Mehr Text in erweiterbaren Anzeigen:<\/strong> Jetzt k\u00f6nnen ein dritter Header und eine zweite Beschreibung hinzugef\u00fcgt werden. Jede Beschreibung hat ein Limit von 90 Zeichen.<\/div>\n<div dir=\"auto\"><\/div>\n<div dir=\"auto\"><strong>2) Neue Beschreibung f\u00fcr dynamische Suchanzeigen:<\/strong>\u00a0 Jetzt ist es m\u00f6glich, eine zweite Beschreibungszeile hinzuzuf\u00fcgen. Die beiden Felder f\u00fcr Beschreibungen sind ebenfalls auf 90 Zeichen begrenzt.<\/div>\n<div dir=\"auto\"><\/div>\n<div dir=\"auto\"><strong>3) L\u00e4ngere Beschreibungen durch Anrufzielanzeigen:<\/strong> Bei dieser Art von Anzeige wurde das Limit im Beschreibungsfeld auf 90 Zeichen erh\u00f6ht.<\/div>\n<div dir=\"auto\"><\/div>\n<div dir=\"auto\"><strong>4) Neue benutzerdefinierte Regel:<\/strong> Sitelinks ohne Beschreibung. Sitelink-Erweiterungen mit Beschreibungen k\u00f6nnen Ihre Klickrate verbessern. Diese benutzerdefinierte Regel warnt Sie, wenn Sie versuchen, Elemente im Sitelink-Feed hinzuzuf\u00fcgen oder zu bearbeiten, denen keine Textbeschreibung zugeordnet ist.<\/div>\n<div dir=\"auto\"><\/div>\n<div dir=\"auto\">\u00a0Haben Sie bereits Google AdWords Editor-Updates ausprobiert? Was denkst du?<\/div>","protected":false},"excerpt":{"rendered":"<p>Hoy quiero compartir con ustedes algunas de las novedades de Google AdWords Editor, \u00a0si tienes la versi\u00f3n 12.5 vas encontrar las siguientes actualizaciones en la plataforma. 1) M\u00e1s texto en anuncios expandibles: Ahora se pueden agregar una tercera cabecera y una segunda descripci\u00f3n, cada descripci\u00f3n tiene un l\u00edmite de 90 caracteres. 2) Nueva descripci\u00f3n para&hellip;<\/p>","protected":false},"author":1,"featured_media":3777,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-3776","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ppc-google-ads"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Novedades en Google AdWords Editor Versi\u00f3n 12.5 - 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