{"id":3797,"date":"2018-09-30T13:09:36","date_gmt":"2018-09-30T16:09:36","guid":{"rendered":"https:\/\/guillermopareja.com\/?p=3797"},"modified":"2018-09-24T13:10:19","modified_gmt":"2018-09-24T16:10:19","slug":"novedades-en-los-anuncios-adaptables-en-display","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/de\/ppc-google-ads\/was-ist-neu-in-reaktionsschnellen-anzeigen\/","title":{"rendered":"Was ist neu in reaktionsschnellen Anzeigen auf dem Display?"},"content":{"rendered":"<p>Google ver\u00f6ffentlicht weiterhin sehr interessante Updates. Diesmal k\u00fcndigte er einen neuen Anzeigentyp namens Responsive Display Ads (RDA) an.<\/p>\n<p>Dies ist eine signifikante Verbesserung, da die bisher verf\u00fcgbare Option nur 2 \u00dcberschriften, 1 Einzelbild, Logo und Beschreibung zul\u00e4sst. Mit diesen neuen Anzeigen k\u00f6nnen bis zu 15 Bilder, 5 \u00dcberschriften, 5 Beschreibungen und 5 Logos hochgeladen werden. Google testet dann verschiedene Kombinationen durch maschinelles Lernen, bis die Kombinationen angezeigt werden, die am besten funktionieren.<\/p>\n<p>Diese Anzeigen passen Variablen wie Gr\u00f6\u00dfe und Format automatisch an, um sie basierend auf dem verf\u00fcgbaren Platz anzuzeigen. Google sagt, dass diese \u00c4nderung in der Lage sein wird, die Conversions in einem 10% im Vergleich zu einer einfachen Anzeigengruppe zu steigern.<\/p>\n<p>Bei der Implementierung dieser Art von Anzeige zeigt Google eine Leistungsspalte an, die davon abh\u00e4ngt, wie gut ein Inhalt funktioniert. Sie werden mit Noten wie &quot;Beim Lernen&quot;, &quot;Niedrig&quot;, &quot;Gut&quot; oder &quot;Am besten&quot; bewertet.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3798\" src=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/09\/unnamed-2.png\" alt=\"\" width=\"629\" height=\"348\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/09\/unnamed-2.png 895w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/09\/unnamed-2-300x166.png 300w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/09\/unnamed-2-768x425.png 768w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/09\/unnamed-2-806x446.png 806w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/09\/unnamed-2-558x309.png 558w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/09\/unnamed-2-655x362.png 655w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/09\/unnamed-2-820x454.png 820w\" sizes=\"(max-width: 629px) 100vw, 629px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Dieses neue Format wird in den kommenden Monaten nach und nach allen Benutzern zur Verf\u00fcgung stehen. Hattest du schon die Gelegenheit, es zu versuchen? Erz\u00e4hlen Sie uns von Ihren Erfahrungen.<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Google contin\u00faa lanzando actualizaciones muy interesantes. En esta ocasi\u00f3n anunci\u00f3 un nuevo tipo de anuncio que se llaman Anuncios Adaptables en Display, \u00abResponsive Display Ads\u00bb, (RDA) por sus siglas en ingl\u00e9s. Esto es una mejora significativa ya que la opci\u00f3n disponible hasta ahora s\u00f3lo permit\u00eda 2 encabezados, 1 sola imagen, logo y descripci\u00f3n. Estos nuevos&hellip;<\/p>","protected":false},"author":1,"featured_media":3798,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"quote","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-3797","post","type-post","status-publish","format-quote","has-post-thumbnail","hentry","category-ppc-google-ads","post_format-post-format-quote"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Novedades en los anuncios adaptables en Display - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/de\/ppc-google-ads\/was-ist-neu-in-reaktionsschnellen-anzeigen\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Novedades en los anuncios adaptables en Display - Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"og:description\" content=\"Google contin\u00faa lanzando actualizaciones muy interesantes. 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