{"id":3804,"date":"2018-09-28T10:00:45","date_gmt":"2018-09-28T13:00:45","guid":{"rendered":"https:\/\/guillermopareja.com\/?p=3804"},"modified":"2018-09-24T13:08:09","modified_gmt":"2018-09-24T16:08:09","slug":"el-futuro-de-busqueda-asistentes-personales","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/de\/digitales-marketing\/die-zukunft-der-suche-personlichen-assistenten\/","title":{"rendered":"Die Zukunft der Suchmaschinen: Pers\u00f6nliche Assistenten"},"content":{"rendered":"<p>Obwohl das Lesen des Titels seltsam erscheint, ist dies einer der relevanten Trends, die die Zukunft der Suche in digitalen Medien beeinflussen werden. Maschinelles Lernen wird als Basistechnologie bei der Entwicklung neuer Formate und M\u00f6glichkeiten in den Werbeplattformen konsolidiert, die wir t\u00e4glich nutzen. Dies bedeutet, dass verschiedene pers\u00f6nliche Assistentenplattformen wie Amazon Echo, Siri, Cortana, Google Now und Hound entwickelt wurden.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3805\" src=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/09\/personal-assistants-1.jpg\" alt=\"\" width=\"653\" height=\"164\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/09\/personal-assistants-1.jpg 970w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/09\/personal-assistants-1-300x75.jpg 300w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/09\/personal-assistants-1-768x192.jpg 768w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/09\/personal-assistants-1-806x202.jpg 806w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/09\/personal-assistants-1-558x140.jpg 558w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/09\/personal-assistants-1-655x164.jpg 655w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/09\/personal-assistants-1-820x205.jpg 820w\" sizes=\"(max-width: 653px) 100vw, 653px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Wenn wir Google als Beispiel nehmen, kann uns unser pers\u00f6nlicher Assistent jetzt \u00fcber bevorstehende Ereignisse, Entfernungen zwischen Reisen, Restaurantreservierungen usw. informieren.<\/p>\n<p>Das mag einfach klingen, aber das Beste kommt noch. Google hat darauf bestanden, die wichtigste Plattform f\u00fcr pers\u00f6nliche Assistenten zu werden. Wir sehen es in Entwicklungen wie der <a href=\"https:\/\/waymo.com\/\">Waymo<\/a> (das selbstfahrende Auto) und <a href=\"https:\/\/nest.com\/uk\/\">Nest<\/a>, eine Plattform, um alle Dienste in Ihrem Haus zu verbinden: Sicherheit, Temperatur, Alarme usw.<\/p>\n<p>Warum sollte dies ein Trend in der Zukunft von Suchmaschinen sein? Denn wenn pers\u00f6nliche Assistenten immer ausgefeilter werden, werden mehr Daten gesammelt und aus diesen Daten kann mehr durch maschinelles Lernen gelernt werden. Auf die gleiche Weise werden diese Plattformen eine der leistungsf\u00e4higsten Optionen sein, um relevante Suchergebnisse f\u00fcr jeden Benutzer bereitzustellen. Vergessen wir nicht, dass die meisten Suchvorg\u00e4nge heute noch \u00fcber eine Tastatur durchgef\u00fchrt werden. In Zukunft werden wir wahrscheinlich einfach einem dieser Ger\u00e4te die Frage stellen.<\/p>\n<p>Was halten Sie von diesem Trend, haben Sie einen pers\u00f6nlichen Assistenten eingesetzt?<\/p>","protected":false},"excerpt":{"rendered":"<p>Aunque leyendo el t\u00edtulo parece extra\u00f1o, esta es una de las tendencias relevantes que moldear\u00e1n el futuro de c\u00f3mo las personas realizar\u00e1n b\u00fasquedas a trav\u00e9s de medios digitales. Machine Learning se consolida como una tecnolog\u00eda base en el desarrollo de nuevos formatos y posibilidades en las plataformas de anuncios que usamos d\u00eda a d\u00eda. Esto&hellip;<\/p>","protected":false},"author":1,"featured_media":3805,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15,1],"tags":[],"class_list":["post-3804","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google","category-marketing-digital"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>El futuro de los motores de b\u00fasqueda: Asistentes personales - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/de\/digital-marketing\/the-future-of-search-personal-assistants\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El futuro de los motores de b\u00fasqueda: Asistentes personales - Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"og:description\" content=\"Aunque leyendo el t\u00edtulo parece extra\u00f1o, esta es una de las tendencias relevantes que moldear\u00e1n el futuro de c\u00f3mo las personas realizar\u00e1n b\u00fasquedas a trav\u00e9s de medios digitales. 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