{"id":3809,"date":"2018-09-26T10:00:15","date_gmt":"2018-09-26T13:00:15","guid":{"rendered":"https:\/\/guillermopareja.com\/?p=3809"},"modified":"2018-09-24T12:44:17","modified_gmt":"2018-09-24T15:44:17","slug":"nuevos-formatos-en-google-shoppable-image-ads-y-video-en-los-catalogos-de-shopping","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/de\/ppc-google-ads\/neue-formate-in-google-einkaufbaren-image-anzeigen-und-video-in-shopping-katalogen\/","title":{"rendered":"Neue Formate in Google: Einkaufbare Image-Anzeigen und Videos in Einkaufskatalogen"},"content":{"rendered":"<p>Google bereitet sich auf die Weihnachtszeit vor und k\u00fcndigte diese Woche neue Formate f\u00fcr den Einzelhandel an, um mehr Werbetreibende und Nutzer anzulocken.<\/p>\n<p><strong>Neuheit 1<\/strong>: Video kann jetzt zu Einkaufskatalogen hinzugef\u00fcgt werden. Bei diesen Anzeigen k\u00f6nnen mehrere Bilder hinzugef\u00fcgt werden. Wenn der Nutzer auf die Anzeige klickt, wird er zu einer Zielseite mit Werbeaktionen, Beschreibungen und vorgestellten Produkten aus dem Katalog des Werbetreibenden weitergeleitet. In der Regel werden diese Anzeigen bei Suchanfragen mit Markenbegriffen oder bei allgemeinen Suchanfragen geschaltet.<\/p>\n<p>In diesem Update wird das Video in der Anzeige an der Stelle angezeigt, die derzeit dem vorgestellten Bild entspricht. Nach dem Klicken wird das Video oben auf der Zielseite abgespielt.<\/p>\n<p>Diese Anzeige wird als typisches Format f\u00fcr Top-of-the-Trichter-Aktionen angesehen, dh um neue Kunden zu gewinnen. Laut Informationen von Google generiert diese Art von Anzeige 20% mehr Conversions mit einem ersten Klick und steht Nutzern zur Verf\u00fcgung, die derzeit Showcase Shopping-Anzeigen verwenden.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3811\" src=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/09\/google-video-showcase-shopping-ads-318x600.jpg\" alt=\"\" width=\"318\" height=\"600\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/09\/google-video-showcase-shopping-ads-318x600.jpg 318w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/09\/google-video-showcase-shopping-ads-318x600-159x300.jpg 159w\" sizes=\"(max-width: 318px) 100vw, 318px\" \/><\/p>\n<p><strong>Neuheit 2:<\/strong> Google behauptet, dass ein Drittel der K\u00e4ufer zum Jahresende vor dem Kauf in einem Gesch\u00e4ft nach Bildern gesucht hat. Um diese Arten von Nutzern zu erreichen, die auf Websites nach Bildern suchen, sowie die Bildsuchmaschine von Google, wurde ein neues Format eingef\u00fchrt: Shoppable Image Ads.<\/p>\n<p>Auf diese Weise wird dem Benutzer ein Karussell mit Produkten angezeigt, die dem im Bild gezeigten \u00e4hnlich sind, wenn er auf einer Website eines Drittanbieters auf das Symbol einer einkaufbaren Image-Anzeige klickt.<\/p>\n<p>Bei der Suche in der Google Bildsuche werden Bilder pro Einheit angezeigt und das Produkt mit dem Preis versehen. Einheiten werden als &quot;gesponsert&quot; gekennzeichnet und haben in der unteren linken Ecke ein Einkaufsetikett.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3812\" src=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/09\/google-ads-shoppable-images-1920x1080-800x450.jpg\" alt=\"\" width=\"800\" height=\"450\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/09\/google-ads-shoppable-images-1920x1080-800x450.jpg 800w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/09\/google-ads-shoppable-images-1920x1080-800x450-300x169.jpg 300w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/09\/google-ads-shoppable-images-1920x1080-800x450-768x432.jpg 768w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/09\/google-ads-shoppable-images-1920x1080-800x450-558x314.jpg 558w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/09\/google-ads-shoppable-images-1920x1080-800x450-655x368.jpg 655w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>Dies ist vielleicht kein Format, das wir heute h\u00e4ufig sehen, aber wir werden es mit der Zeit sicherlich \u00f6fter sehen. Nat\u00fcrlich werden diese neuen Funktionen nach und nach mehr Werbetreibenden zug\u00e4nglich gemacht.<\/p>\n<p>Was halten Sie von diesen Neuigkeiten? Sagen Sie uns Ihre Meinung.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Google se prepara para la temporada navide\u00f1a, por eso esta semana anunci\u00f3 nuevos formatos para la industria del retail y as\u00ed atraer a m\u00e1s anunciantes y usuarios. Novedad 1: Ahora se puede agregar video a los cat\u00e1logos de Shopping. Estos anuncios son aquellos a los que se le pueden agregar m\u00fatliples im\u00e1genes. Cuando el usuario&hellip;<\/p>","protected":false},"author":1,"featured_media":3811,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-3809","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ppc-google-ads"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nuevos formatos en Google: Shoppable Image Ads y video en los cat\u00e1logos de Shopping - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/de\/ppc-google-ads\/nouveaux-formats-dans-les-publicites-illustrees-google-shoppables-et-video-dans-les-catalogues-shopping\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nuevos formatos en Google: Shoppable Image Ads y video en los cat\u00e1logos de Shopping - Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"og:description\" content=\"Google se prepara para la temporada navide\u00f1a, por eso esta semana anunci\u00f3 nuevos formatos para la industria del retail y as\u00ed atraer a m\u00e1s anunciantes y usuarios. 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