{"id":3882,"date":"2018-11-13T17:51:20","date_gmt":"2018-11-13T20:51:20","guid":{"rendered":"https:\/\/guillermopareja.com\/?p=3882"},"modified":"2018-11-13T17:51:20","modified_gmt":"2018-11-13T20:51:20","slug":"nuevas-metricas-de-posicion-en-google-ads","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/de\/ppc-google-ads\/neue-metriken-der-position-in-google-anzeigen\/","title":{"rendered":"Neue Positionsmetriken in Google Ads"},"content":{"rendered":"<div dir=\"auto\">Google Ads wird in den kommenden Wochen vier neue Messdaten ver\u00f6ffentlichen, um anzugeben, wo unsere Anzeigen auf der Ergebnisseite erscheinen.<\/div>\n<div dir=\"auto\"><\/div>\n<div dir=\"auto\">Dies ist wichtig, da die durchschnittliche Position eine Metrik ist, die m\u00f6glicherweise spezifischer sein k\u00f6nnte, da sich die erste Werbefl\u00e4che nicht immer oben auf der Seite befindet, dh oben dort, wo sich die organischen Ergebnisse befinden.<\/div>\n<div dir=\"auto\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3883\" src=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/11\/google-ads-top-absolute-top.png\" alt=\"\" width=\"800\" height=\"595\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/11\/google-ads-top-absolute-top.png 800w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/11\/google-ads-top-absolute-top-300x223.png 300w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/11\/google-ads-top-absolute-top-768x571.png 768w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/11\/google-ads-top-absolute-top-558x415.png 558w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/11\/google-ads-top-absolute-top-655x487.png 655w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div>\n<div dir=\"auto\"><\/div>\n<div dir=\"auto\">Anzeigen, die rechts bei der Suche von Computern aus angezeigt wurden, sind vor einiger Zeit nicht mehr vorhanden. In einigen F\u00e4llen wird die erste Anzeige auf der Seite jedoch unten unter den organischen Ergebnissen angezeigt. Daraus ergibt sich, dass einige Klickraten niedriger sind.<\/div>\n<div dir=\"auto\"><\/div>\n<div dir=\"auto\">Diese neue Funktion enth\u00e4lt zwei Metriken, die versuchen, sich auf die Position Nummer eins zu beziehen, dh das erste Ergebnis im h\u00f6chsten Teil der Seite, und zwei Metriken f\u00fcr alle Impressionen, die \u00fcber den organischen Ergebnissen angezeigt werden.<\/div>\n<div dir=\"auto\"><\/div>\n<div dir=\"auto\">Impressionen (Absolut oben) %: Dies ist das, was die meisten Benutzer als die Nummer eins betrachten. Diese Metrik zeigt den Prozentsatz der Impressionen, die in der ersten Anzeige geschaltet werden, \u00fcber den organischen Ergebnissen.<\/div>\n<div dir=\"auto\"><\/div>\n<div dir=\"auto\">Impressionen (oben) %: Der Prozentsatz der Impressionen, die irgendwo h\u00f6her als organische Ergebnisse geliefert werden.<\/div>\n<div dir=\"auto\"><\/div>\n<div dir=\"auto\">Suche (absolut oben) IS: Die Impressionen, die Ihre Anzeige an der ersten Position erhalten hat, geteilt durch die gesch\u00e4tzte Anzahl der Impressionen, die Ihre Anzeige an der ersten Position erhalten konnte.<\/div>\n<div dir=\"auto\"><\/div>\n<div dir=\"auto\">Suche (oben) IS: Die Impressionen, die Ihre Anzeige im Hauptbereich erhalten hat, dh in den Hauptergebnissen \u00fcber den organischen Ergebnissen. im Vergleich zu der gesch\u00e4tzten Anzahl von Impressionen, bei denen Ihre Anzeige den ersten Platz belegt hat.<\/div>\n<div dir=\"auto\"><\/div>\n<div dir=\"auto\">Die ersten beiden Metriken geben einen \u00dcberblick dar\u00fcber, wann und wie Impressionen im oberen Bereich der organischen Ergebnisse generiert wurden.<\/div>\n<div dir=\"auto\"><\/div>\n<div dir=\"auto\">Die beiden Metriken in ihrem Namen IS (deren Akronym auf Englisch &quot;Impression Share&quot; oder &quot;Impression Share&quot; auf Spanisch bedeutet) zeigen den Anteil der Impressionen, bei denen Ihre Anzeige berechtigt war, in dem Anzeigenblock zu erscheinen, der \u00fcber dem organischen Wert gefunden wurde Ergebnisse.<\/div>\n<div dir=\"auto\"><\/div>\n<div dir=\"auto\">Wenn Sie die durchschnittliche Position verwenden, um f\u00fcr einen Beitrag auf der Ergebnisseite zu bieten, empfiehlt Google, diese neuen Metriken zu verwenden, um diese Ziele zu erreichen.<\/div>\n<div dir=\"auto\"><\/div>\n<div dir=\"auto\">\u00a0Haben Sie dieses Update bereits auf Ihrer Plattform gefunden? Sagen Sie uns, wie war Ihre Erfahrung.<\/div>","protected":false},"excerpt":{"rendered":"<p>Google Ads lanzar\u00e1 en las pr\u00f3ximas semanas cuatro nuevas m\u00e9tricas para indicar el lugar en el que aparecen nuestros anuncios dentro de la p\u00e1gina de resultados. Esto es importante porque la posici\u00f3n promedio es una m\u00e9trica que quiz\u00e1s podr\u00eda ser m\u00e1s espec\u00edfica, ya que no siempre el primer espacio de anuncios est\u00e1 en la parte&hellip;<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-3882","post","type-post","status-publish","format-standard","hentry","category-ppc-google-ads"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nuevas m\u00e9tricas de posici\u00f3n en Google Ads - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/de\/ppc-google-ads\/new-metrics-of-position-in-google-ads\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nuevas m\u00e9tricas de posici\u00f3n en Google Ads - Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"og:description\" content=\"Google Ads lanzar\u00e1 en las pr\u00f3ximas semanas cuatro nuevas m\u00e9tricas para indicar el lugar en el que aparecen nuestros anuncios dentro de la p\u00e1gina de resultados. Esto es importante porque la posici\u00f3n promedio es una m\u00e9trica que quiz\u00e1s podr\u00eda ser m\u00e1s espec\u00edfica, ya que no siempre el primer espacio de anuncios est\u00e1 en la parte&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/guillermopareja.com\/de\/ppc-google-ads\/new-metrics-of-position-in-google-ads\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/consultorgoogleadwords\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-11-13T20:51:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/11\/google-ads-top-absolute-top.png\" \/>\n<meta name=\"author\" content=\"Guillermo Pareja\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:site\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Guillermo Pareja\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"2\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/guillermopareja.com\/en\/ppc-google-ads\/new-metrics-of-position-in-google-ads\/\",\"url\":\"https:\/\/guillermopareja.com\/en\/ppc-google-ads\/new-metrics-of-position-in-google-ads\/\",\"name\":\"Nuevas m\u00e9tricas de posici\u00f3n en Google Ads - Marketing y Anal\u00edtica Digital\",\"isPartOf\":{\"@id\":\"https:\/\/guillermopareja.com\/de\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/guillermopareja.com\/en\/ppc-google-ads\/new-metrics-of-position-in-google-ads\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/guillermopareja.com\/en\/ppc-google-ads\/new-metrics-of-position-in-google-ads\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/11\/google-ads-top-absolute-top.png\",\"datePublished\":\"2018-11-13T20:51:20+00:00\",\"dateModified\":\"2018-11-13T20:51:20+00:00\",\"author\":{\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88\"},\"breadcrumb\":{\"@id\":\"https:\/\/guillermopareja.com\/en\/ppc-google-ads\/new-metrics-of-position-in-google-ads\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/guillermopareja.com\/en\/ppc-google-ads\/new-metrics-of-position-in-google-ads\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\/\/guillermopareja.com\/en\/ppc-google-ads\/new-metrics-of-position-in-google-ads\/#primaryimage\",\"url\":\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/11\/google-ads-top-absolute-top.png\",\"contentUrl\":\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/11\/google-ads-top-absolute-top.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/guillermopareja.com\/en\/ppc-google-ads\/new-metrics-of-position-in-google-ads\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/guillermopareja.com\/de\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Nuevas m\u00e9tricas de posici\u00f3n en Google Ads\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#website\",\"url\":\"https:\/\/guillermopareja.com\/de\/\",\"name\":\"Marketing y Anal\u00edtica Digital\",\"description\":\"Blog de Guillermo Pareja\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/guillermopareja.com\/de\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"de\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88\",\"name\":\"Guillermo Pareja\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x\",\"caption\":\"Guillermo Pareja\"},\"description\":\"Soy Guillermo Pareja, consultor de Marketing en Motores de B\u00fasqueda. 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