{"id":3903,"date":"2018-11-23T17:04:27","date_gmt":"2018-11-23T20:04:27","guid":{"rendered":"https:\/\/guillermopareja.com\/?p=3903"},"modified":"2018-11-23T17:04:27","modified_gmt":"2018-11-23T20:04:27","slug":"anuncio-de-videos-secuenciales-google-ads","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/de\/google\/sequentielle-video-anzeige-google-anzeigen\/","title":{"rendered":"Jetzt in Google Ads verf\u00fcgbar: Video Ad Sequencing"},"content":{"rendered":"<div dir=\"auto\">Mit der Sequenzierung von Videoanzeigen k\u00f6nnen Sie eine breitere Darstellung erstellen, als dies durch die isolierte Anzeige einer einzelnen Anzeige m\u00f6glich ist. Dieses Tool wurde Anfang des Jahres gestartet und steht nun allen Nutzern von Google Ads zur Verf\u00fcgung.<\/div>\n<div dir=\"auto\"><\/div>\n<div dir=\"auto\">Die Sequenzierung von Videoanzeigen wirkt sich auf Marken aller Gr\u00f6\u00dfen, Branchen und Marketingziele aus. Laut einer aktuellen Google-Studie tr\u00e4gt dieses Format zu einer signifikanten Verbesserung der Anzeigenabschlussrate bei. Auch in einer anderen mit Ipsos durchgef\u00fchrten Studie wurde festgestellt, dass die Sechs-Sekunden-Videosequenzen und TrueView-Anzeigen einen signifikanten Einfluss auf den R\u00fcckruf der Anzeige und die Kaufabsicht mit einem durchschnittlichen Inkrement von 118% bzw. 40% haben. (Quelle: Google-Ipsos Lab Experiment, USA, M\u00e4rz 2018.)<\/div>\n<div dir=\"auto\"><\/div>\n<div dir=\"auto\">Auch verschiedene Arten von kreativen St\u00fccken k\u00f6nnen unterschiedliche Ergebnisse erzielen. Insbesondere wurde festgestellt, dass Sequenzen, die dasselbe kreative St\u00fcck verwenden, das auf unterschiedliche Weise ausgeschnitten wurde, zur Verbesserung der Metriken beitrugen, die st\u00e4rker mit der M\u00fcndung des Trichters verbunden sind, wie z. B. der Anzeigenr\u00fcckruf.<\/div>\n<div dir=\"auto\">Im Gegenteil, die Verwendung unterschiedlicher kreativer Nachrichten ist besser, um Aktionen wie Kaufabsicht zu generieren. Mit dieser letzten Methode wurde eine Steigerung von 67% im Vergleich zur Verwendung eines einzelnen kreativen St\u00fccks erzielt, das wiederholt verwendet wird.<\/div>\n<div dir=\"auto\"><\/div>\n<div dir=\"auto\">Laut Google verwendete 20th Century Fox die Sequenzierung von Videoanzeigen f\u00fcr den Trailer &quot;The Great Showman&quot; und erzielte im Vergleich zu den Ergebnissen der gesamten Branche eine f\u00fcnfmal st\u00e4rkere Resonanz.<\/div>\n<div dir=\"auto\"><\/div>\n<div dir=\"auto\">Es scheint mir ein sehr interessantes Format zu sein, da wir heutzutage alle kleine Informationen konsumieren: Schnappsch\u00fcsse, Tweets, Geschichten usw. Die M\u00f6glichkeit, eine l\u00e4ngere Nachricht \u00fcber verschiedene Plattformen hinweg zu empfangen, ist eine gute Gelegenheit, sich vom L\u00e4rm abzuheben.<\/div>","protected":false},"excerpt":{"rendered":"<p>La secuenciaci\u00f3n de anuncios de video permite generar una narrativa m\u00e1s amplia de la que se puede lograr mostrando un solo anuncio de forma aislada. Esta herramienta se lanz\u00f3 a comienzos de a\u00f1o y ahora se encuentra disponible para todos los usuarios en Google Ads. La secuenciaci\u00f3n de anuncios de video\u00a0genera un impacto para marcas&hellip;<\/p>","protected":false},"author":1,"featured_media":3906,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15,1],"tags":[],"class_list":["post-3903","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google","category-marketing-digital"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ahora disponible en Google Ads: Secuenciaci\u00f3n de anuncios de video - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/de\/google\/sequentielle-video-anzeige-google-anzeigen\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ahora disponible en Google Ads: Secuenciaci\u00f3n de anuncios de video - Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"og:description\" content=\"La secuenciaci\u00f3n de anuncios de video permite generar una narrativa m\u00e1s amplia de la que se puede lograr mostrando un solo anuncio de forma aislada. 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La secuenciaci\u00f3n de anuncios de video\u00a0genera un impacto para marcas&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/guillermopareja.com\/de\/google\/sequentielle-video-anzeige-google-anzeigen\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/consultorgoogleadwords\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-11-23T20:04:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/11\/Video-Ads-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"642\" \/>\n\t<meta property=\"og:image:height\" content=\"428\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Guillermo Pareja\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:site\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Guillermo Pareja\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"2\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/guillermopareja.com\/es_es\/google\/anuncio-de-videos-secuenciales-google-ads\/\",\"url\":\"https:\/\/guillermopareja.com\/es_es\/google\/anuncio-de-videos-secuenciales-google-ads\/\",\"name\":\"Ahora disponible en Google Ads: Secuenciaci\u00f3n de anuncios de video - Marketing y Anal\u00edtica Digital\",\"isPartOf\":{\"@id\":\"https:\/\/guillermopareja.com\/de\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/guillermopareja.com\/es_es\/google\/anuncio-de-videos-secuenciales-google-ads\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/guillermopareja.com\/es_es\/google\/anuncio-de-videos-secuenciales-google-ads\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/11\/Video-Ads-1.jpg\",\"datePublished\":\"2018-11-23T20:04:27+00:00\",\"dateModified\":\"2018-11-23T20:04:27+00:00\",\"author\":{\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88\"},\"breadcrumb\":{\"@id\":\"https:\/\/guillermopareja.com\/es_es\/google\/anuncio-de-videos-secuenciales-google-ads\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/guillermopareja.com\/es_es\/google\/anuncio-de-videos-secuenciales-google-ads\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\/\/guillermopareja.com\/es_es\/google\/anuncio-de-videos-secuenciales-google-ads\/#primaryimage\",\"url\":\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/11\/Video-Ads-1.jpg\",\"contentUrl\":\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/11\/Video-Ads-1.jpg\",\"width\":642,\"height\":428},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/guillermopareja.com\/es_es\/google\/anuncio-de-videos-secuenciales-google-ads\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/guillermopareja.com\/de\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Ahora disponible en Google Ads: Secuenciaci\u00f3n de anuncios de video\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#website\",\"url\":\"https:\/\/guillermopareja.com\/de\/\",\"name\":\"Marketing y Anal\u00edtica Digital\",\"description\":\"Blog de Guillermo Pareja\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/guillermopareja.com\/de\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"de\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88\",\"name\":\"Guillermo Pareja\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x\",\"caption\":\"Guillermo Pareja\"},\"description\":\"Soy Guillermo Pareja, consultor de Marketing en Motores de B\u00fasqueda. 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