{"id":4058,"date":"2019-02-28T15:13:21","date_gmt":"2019-02-28T18:13:21","guid":{"rendered":"https:\/\/guillermopareja.com\/?p=4058"},"modified":"2019-02-28T15:13:21","modified_gmt":"2019-02-28T18:13:21","slug":"novedades-en-google-shopping","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/de\/ppc-google-ads\/news-in-google-shopping\/","title":{"rendered":"Was ist neu in Google Shopping?"},"content":{"rendered":"<p>Google hat den Anzeigen mit Produktlisten auf der rechten Seite der Suchergebnisse zus\u00e4tzliche Schaltfl\u00e4chen hinzugef\u00fcgt. Wenn Sie auf diese Schaltfl\u00e4chen klicken (f\u00fcr &quot;Details&quot;, &quot;Bewertungen&quot; und &quot;Gesch\u00e4fte&quot;), werden weitere Details zu den erzielten Ergebnissen angezeigt. Die Funktionen \u00e4hneln denen von Google bei der mobilen Suche, die Benutzeroberfl\u00e4che ist jedoch neu und unterscheidet sich von der Startseite der Suchmaschine.<\/p>\n<p>Produktschaltfl\u00e4chen<br \/>\nWie im Bild unten zu sehen ist, werden diese Schaltfl\u00e4chen angezeigt, wenn Google Ihnen eine Google-Einkaufskarte oder ein Google-Bedienfeld auf der rechten Seite in den Suchergebnissen anzeigt. Sie werden angezeigt, wenn Sie nach Produkten wie einem &quot;Iphone xr&quot; suchen oder \u00e4hnliche Fragen stellen.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4059\" src=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/sem-3-art-2-im-1.png\" alt=\"\" width=\"800\" height=\"819\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/sem-3-art-2-im-1.png 800w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/sem-3-art-2-im-1-293x300.png 293w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/sem-3-art-2-im-1-768x786.png 768w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/sem-3-art-2-im-1-558x571.png 558w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/sem-3-art-2-im-1-655x671.png 655w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Das folgende Bild in voller Gr\u00f6\u00dfe zeigt die Platzierung der Anzeigen und der Schaltfl\u00e4chen.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-4061\" src=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/sem-3-art-2-im-2-1-1024x710.png\" alt=\"\" width=\"945\" height=\"655\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/sem-3-art-2-im-2-1-1024x710.png 1024w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/sem-3-art-2-im-2-1-300x208.png 300w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/sem-3-art-2-im-2-1-768x533.png 768w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/sem-3-art-2-im-2-1-1612x1118.png 1612w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/sem-3-art-2-im-2-1-1116x774.png 1116w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/sem-3-art-2-im-2-1-806x559.png 806w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/sem-3-art-2-im-2-1-558x387.png 558w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/sem-3-art-2-im-2-1-655x454.png 655w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/sem-3-art-2-im-2-1-820x569.png 820w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/sem-3-art-2-im-2-1.png 1900w\" sizes=\"(max-width: 945px) 100vw, 945px\" \/><\/p>\n<p>Wenn Sie darauf klicken, wird \u00fcber die Schaltfl\u00e4chen &quot;Details&quot;, &quot;Bewertungen&quot; und &quot;Gesch\u00e4fte&quot; ein Bildschirm mit bestimmten Suchergebnissen aktiviert. Im folgenden Bild finden Sie, was angezeigt wird, nachdem Sie auf das Symbol &quot;Gesch\u00e4fte&quot; geklickt haben:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-4062\" src=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/sem-3-art-2-im-3-1024x681.png\" alt=\"\" width=\"945\" height=\"628\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/sem-3-art-2-im-3-1024x681.png 1024w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/sem-3-art-2-im-3-300x200.png 300w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/sem-3-art-2-im-3-768x511.png 768w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/sem-3-art-2-im-3-1612x1072.png 1612w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/sem-3-art-2-im-3-1116x742.png 1116w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/sem-3-art-2-im-3-806x536.png 806w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/sem-3-art-2-im-3-558x371.png 558w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/sem-3-art-2-im-3-655x436.png 655w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/sem-3-art-2-im-3-820x546.png 820w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/sem-3-art-2-im-3.png 1900w\" sizes=\"(max-width: 945px) 100vw, 945px\" \/><\/p>\n<p>Ber\u00fccksichtigen Sie diese Aktualisierungen, wenn Ihr Einkauf eines der Formate ist, die Sie am h\u00e4ufigsten verwenden. Hast du es schon versucht? Erz\u00e4hlen Sie uns Ihre Erfahrungen.<\/p>","protected":false},"excerpt":{"rendered":"<p>Google ha agregado botones adicionales a los anuncios del listado de productos ubicados en la parte derecha de resultados de b\u00fasqueda. Cuando haces clic en estos botones (para \u201cDetalles\u201d, \u201cOpiniones\u201d y \u201cTiendas\u201d) se muestran m\u00e1s detalles sobre los resultados obtenidos. Las caracter\u00edsticas son similares a las que usa Google en la b\u00fasqueda m\u00f3vil, pero la&hellip;<\/p>","protected":false},"author":1,"featured_media":4064,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-4058","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ppc-google-ads"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Novedades en Google Shopping - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Google ha agregado botones adicionales a los anuncios del listado de productos ubicados en la parte derecha de resultados de b\u00fasqueda.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/de\/ppc-google-ads\/nouvelles-dans-google-shopping\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Novedades en Google Shopping - Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"og:description\" content=\"Google ha agregado botones adicionales a los anuncios del listado de productos ubicados en la parte derecha de resultados de b\u00fasqueda.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/guillermopareja.com\/de\/ppc-google-ads\/nouvelles-dans-google-shopping\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/consultorgoogleadwords\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-02-28T18:13:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/Banner-art-2-sem-3.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"667\" \/>\n\t<meta property=\"og:image:height\" content=\"375\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Guillermo Pareja\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:site\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Guillermo Pareja\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"1\u00a0Minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/guillermopareja.com\/fr\/ppc-google-ads\/nouvelles-dans-google-shopping\/\",\"url\":\"https:\/\/guillermopareja.com\/fr\/ppc-google-ads\/nouvelles-dans-google-shopping\/\",\"name\":\"Novedades en Google Shopping - 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