{"id":4408,"date":"2019-10-30T14:16:15","date_gmt":"2019-10-30T17:16:15","guid":{"rendered":"https:\/\/guillermopareja.com\/?p=4408"},"modified":"2019-10-30T14:16:21","modified_gmt":"2019-10-30T17:16:21","slug":"skillshop-nueva-plataforma-capacitacion-google-ads","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/de\/google\/skillshop-neue-plattform-training-google-anzeigen\/","title":{"rendered":"Skillshop, die neue Schulungsplattform f\u00fcr Google Ads"},"content":{"rendered":"<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/09\/sadfa-1024x1024.png\" alt=\"\" class=\"wp-image-4409\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/09\/sadfa-1024x1024.png 1024w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/09\/sadfa-150x150.png 150w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/09\/sadfa-300x300.png 300w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/09\/sadfa-768x768.png 768w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/09\/sadfa-468x468.png 468w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/09\/sadfa-1116x1116.png 1116w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/09\/sadfa-806x806.png 806w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/09\/sadfa-558x558.png 558w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/09\/sadfa-655x655.png 655w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/09\/sadfa.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Google startet Skillshop und \u00fcberarbeitet die ehemals bekannte &quot;Academy for Ads&quot;. Auf dieser Schulungsplattform bietet Google Ads grunds\u00e4tzlich Schulungen an, damit Sie lernen, wie Sie Ihre Werbekampagnen verwalten. <\/p>\n\n\n\n<p>Mit dieser \u00c4nderung f\u00fcgt die Schulungsplattform neue Google Ads-Kurse hinzu, mit denen Sie die Verwaltung und Messung Ihrer Such-, Anzeige-, Video- und Einkaufskampagnen vertiefen k\u00f6nnen. <\/p>\n\n\n\n<p>Da es sich bei Skillshop um einen Bereich handelt, in dem Sie Schulungen zu Google-Produkten erhalten, sind die von der Plattform angebotenen Kurse f\u00fcr alle Arten von Benutzern konzipiert, die die Tools und L\u00f6sungen der Suchmaschine verwenden. Dieser Punkt ist sehr wichtig, da es keine Rolle spielt, ob Sie \u00fcber grundlegende oder fortgeschrittene Kenntnisse verf\u00fcgen. Die Plattform ist so konzipiert, dass Sie auf Wunsch von vorne anfangen und Ihr Wissen \u00fcber die Themen, die Sie interessieren, erweitern k\u00f6nnen.<\/p>\n\n\n\n<p>Auf die gleiche Weise und mit der Absicht, dass Sie Ihren Wissensstand messen k\u00f6nnen, hat die Plattform mit dieser \u00c4nderung neue Zertifizierungen f\u00fcr jeden Kampagnentyp hinzugef\u00fcgt, einschlie\u00dflich der neuen Messzertifizierung. Sie werden Ihnen sehr zugute kommen, wenn es darum geht, ein neues Thema zu verstehen oder eine neue F\u00e4higkeit zu erwerben.<\/p>\n\n\n\n<p>Mit dem Start von Skillshop wird Google die Lerneinheiten auf seiner Anzeigenplattform weiter ausbauen, um alle Lernanforderungen seiner Werbetreibenden zu erf\u00fcllen. <\/p>\n\n\n\n<p>Wenn Sie in die Welt der Google-Anzeigen einsteigen, kann diese neue Plattform Sie bei Ihrem Lernfortschritt unterst\u00fctzen. Mit den Zertifizierungen erreichen Sie die F\u00e4higkeiten, die Sie f\u00fcr die Durchf\u00fchrung Ihrer Kampagnen ben\u00f6tigen. <\/p>\n\n\n\n<figure class=\"wp-block-embed\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/skillshop.withgoogle.com\/\n<\/div><\/figure>","protected":false},"excerpt":{"rendered":"<p>Google est\u00e1 lanzando Skillshop renovando la anteriormente conocida&nbsp; \u201cAcademy for Ads\u201d. Esta plataforma de capacitaci\u00f3n es donde b\u00e1sicamente Google Ads te ofrece entrenamiento para que puedas aprender a gestionar tus campa\u00f1as de anuncios. Con este cambio, la plataforma de capacitaci\u00f3n suma nuevos cursos de Google Ads a fin de ayudarte a profundizar en la gesti\u00f3n&hellip;<\/p>","protected":false},"author":1,"featured_media":4411,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"class_list":["post-4408","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Skillshop, la nueva plataforma de capacitaci\u00f3n de Google Ads - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/de\/google\/skillshop-neue-plattform-training-google-anzeigen\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Skillshop, la nueva plataforma de capacitaci\u00f3n de Google Ads - Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"og:description\" content=\"Google est\u00e1 lanzando Skillshop renovando la anteriormente conocida&nbsp; \u201cAcademy for Ads\u201d. Esta plataforma de capacitaci\u00f3n es donde b\u00e1sicamente Google Ads te ofrece entrenamiento para que puedas aprender a gestionar tus campa\u00f1as de anuncios. Con este cambio, la plataforma de capacitaci\u00f3n suma nuevos cursos de Google Ads a fin de ayudarte a profundizar en la gesti\u00f3n&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/guillermopareja.com\/de\/google\/skillshop-neue-plattform-training-google-anzeigen\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/consultorgoogleadwords\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-10-30T17:16:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-10-30T17:16:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/09\/skillshop_ads_card_4.png\" \/>\n\t<meta property=\"og:image:width\" content=\"653\" \/>\n\t<meta property=\"og:image:height\" content=\"363\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Guillermo Pareja\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:site\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Guillermo Pareja\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"1\u00a0Minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/guillermopareja.com\/de\/google\/skillshop-neue-plattform-training-google-anzeigen\/\",\"url\":\"https:\/\/guillermopareja.com\/de\/google\/skillshop-neue-plattform-training-google-anzeigen\/\",\"name\":\"Skillshop, la nueva plataforma de capacitaci\u00f3n de Google Ads - Marketing y Anal\u00edtica Digital\",\"isPartOf\":{\"@id\":\"https:\/\/guillermopareja.com\/de\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/guillermopareja.com\/de\/google\/skillshop-neue-plattform-training-google-anzeigen\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/guillermopareja.com\/de\/google\/skillshop-neue-plattform-training-google-anzeigen\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/09\/skillshop_ads_card_4.png\",\"datePublished\":\"2019-10-30T17:16:15+00:00\",\"dateModified\":\"2019-10-30T17:16:21+00:00\",\"author\":{\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88\"},\"breadcrumb\":{\"@id\":\"https:\/\/guillermopareja.com\/de\/google\/skillshop-neue-plattform-training-google-anzeigen\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/guillermopareja.com\/de\/google\/skillshop-neue-plattform-training-google-anzeigen\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\/\/guillermopareja.com\/de\/google\/skillshop-neue-plattform-training-google-anzeigen\/#primaryimage\",\"url\":\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/09\/skillshop_ads_card_4.png\",\"contentUrl\":\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/09\/skillshop_ads_card_4.png\",\"width\":653,\"height\":363},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/guillermopareja.com\/de\/google\/skillshop-neue-plattform-training-google-anzeigen\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/guillermopareja.com\/de\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Skillshop, la nueva plataforma de capacitaci\u00f3n de Google Ads\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#website\",\"url\":\"https:\/\/guillermopareja.com\/de\/\",\"name\":\"Marketing y Anal\u00edtica Digital\",\"description\":\"Blog de Guillermo Pareja\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/guillermopareja.com\/de\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"de\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88\",\"name\":\"Guillermo Pareja\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x\",\"caption\":\"Guillermo Pareja\"},\"description\":\"Soy Guillermo Pareja, consultor de Marketing en Motores de B\u00fasqueda. 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