{"id":4914,"date":"2020-10-21T10:18:20","date_gmt":"2020-10-21T13:18:20","guid":{"rendered":"https:\/\/guillermopareja.com\/?p=4914"},"modified":"2020-10-21T10:18:27","modified_gmt":"2020-10-21T13:18:27","slug":"google-amplia-opciones-formularios-obtencion-leads-campanas-youtube-discovery","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/de\/digitales-marketing\/google-wide-options-formulare-erhalten-leads-kampagnen-youtube-entdeckung\/","title":{"rendered":"Google erweitert die Optionen in Formularen zur Lead-Generierung f\u00fcr YouTube- und Discovery-Kampagnen"},"content":{"rendered":"<p>Google befindet sich seit dem zweiten Quartal dieses Jahres in der Testphase des Lead-Akquisitionsformulars. Mit diesem Update k\u00f6nnen Werbetreibende das Lead-Akquisitionsformular in YouTube- und Discovery-Kampagnen verwenden. In \u00e4hnlicher Weise k\u00fcndigte das Unternehmen neue Initiativen zur Automatisierung des Hochladens von Daten in Google Ads an.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"599\" height=\"1024\" src=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2020\/10\/Nota-guille-Mesa-de-trabajo-1-599x1024.png\" alt=\"\" class=\"wp-image-4915\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2020\/10\/Nota-guille-Mesa-de-trabajo-1-599x1024.png 599w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2020\/10\/Nota-guille-Mesa-de-trabajo-1-175x300.png 175w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2020\/10\/Nota-guille-Mesa-de-trabajo-1-558x954.png 558w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2020\/10\/Nota-guille-Mesa-de-trabajo-1-655x1120.png 655w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2020\/10\/Nota-guille-Mesa-de-trabajo-1.png 734w\" sizes=\"(max-width: 599px) 100vw, 599px\" \/><\/figure>\n\n\n\n<p>Sobald sich der Nutzer in seinem Google-Konto angemeldet und auf ein Anzeigenleitungsformular geklickt hat, werden einige Informationen von selbst ausgef\u00fcllt. Dar\u00fcber hinaus werden diese Formularerweiterungen Ende 2020 in Display-Kampagnen verf\u00fcgbar sein, wie von Google angek\u00fcndigt.<\/p>\n\n\n\n<p>In Bezug auf die \u00c4nderungen hat die Anzeigenplattform die verf\u00fcgbaren Felder erweitert, um Benutzerinformationen zu erhalten. Zus\u00e4tzlich zu Name, E-Mail, Telefon und Postleitzahl k\u00f6nnen Werbetreibende jetzt Stadt und Provinz \/ Abteilung und Land sowie Kontaktinformationen am Arbeitsplatz anfordern, einschlie\u00dflich Firmenname, Titel, E-Mail-Adresse und gesch\u00e4ftliche Telefonnummer.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"452\" height=\"1024\" src=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2020\/10\/dsf-452x1024.png\" alt=\"\" class=\"wp-image-4916\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2020\/10\/dsf-452x1024.png 452w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2020\/10\/dsf-132x300.png 132w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2020\/10\/dsf-678x1536.png 678w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2020\/10\/dsf-558x1264.png 558w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2020\/10\/dsf-655x1484.png 655w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2020\/10\/dsf.png 734w\" sizes=\"(max-width: 452px) 100vw, 452px\" \/><\/figure>\n\n\n\n<p>Sobald die Informationen, die der Werbetreibende von seinen Nutzern erhalten m\u00f6chte, im Lead-Formular ausgew\u00e4hlt wurden, haben sie die M\u00f6glichkeit, Fragen basierend auf ihrer Branche vorzugeben. Beispielsweise kann ein Werbetreibender innerhalb der Kategorie &quot;Immobilien&quot; oder &quot;Immobilien&quot; die Frage &quot;In welcher Preisspanne suchen Sie?&quot; Hinzuf\u00fcgen.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"734\" height=\"893\" src=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2020\/10\/Nota-guille-Mesa-de-trabajo-1-copia-2.png\" alt=\"\" class=\"wp-image-4917\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2020\/10\/Nota-guille-Mesa-de-trabajo-1-copia-2.png 734w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2020\/10\/Nota-guille-Mesa-de-trabajo-1-copia-2-247x300.png 247w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2020\/10\/Nota-guille-Mesa-de-trabajo-1-copia-2-558x679.png 558w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2020\/10\/Nota-guille-Mesa-de-trabajo-1-copia-2-655x797.png 655w\" sizes=\"(max-width: 734px) 100vw, 734px\" \/><\/figure>\n\n\n\n<p>Einige \u00dcberlegungen, die beim Einrichten von Lead-Formularen zu beachten sind:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Einige Branchen stehen f\u00fcr die Generierung von Fragen nicht zur Verf\u00fcgung.<\/li><li>Konfigurieren Sie den Leistungsbericht basierend auf Klicks und der Art der Conversion, um bei der Auswertung Ihrer Ergebnisse auf diese Metriken zugreifen zu k\u00f6nnen.<\/li><li>Die Interaktionen, die Benutzer mit den Lead-Formularen ausf\u00fchren, werden nicht zu den Aktionen hinzugef\u00fcgt, die Benutzer sp\u00e4ter auf Ihrer Website ausf\u00fchren.<\/li><li>Ebenso werden Interaktionen mit diesen Formularen in Analytics nicht angezeigt, da Benutzer Ihre Website nicht betreten.<\/li><li>Leads k\u00f6nnen in eine Datei im CVS-Format heruntergeladen oder mit einem Webhook direkt in ein CRM eingegeben werden.<\/li><\/ul>\n\n\n\n<p>Um Werbetreibenden dabei zu helfen, qualitativ bessere Leads zu generieren, wird Google L\u00f6sungen implementieren, die den Offline-Import von Daten unter Verwendung der von den Nutzern bereitgestellten Informationen erleichtern.<\/p>\n\n\n\n<p>Alle diese L\u00f6sungen, die die Anzeigenplattform bietet, sollen kleinen Unternehmen helfen, mehr und bessere Leads in ihren digitalen Kampagnen zu erzielen. Aus diesem Grund empfehle ich Ihnen, diese Tools zu nutzen, um die Umsatzchancen zu verbessern.<\/p>","protected":false},"excerpt":{"rendered":"<p>Google se encuentra en etapa de prueba del formulario de obtenci\u00f3n de leads desde el segundo trimestre de este a\u00f1o. Con esta actualizaci\u00f3n, los anunciantes pueden usar el formulario de obtenci\u00f3n de leads en campa\u00f1as de YouTube y Discovery. De igual forma, la compa\u00f1\u00eda anunci\u00f3 nuevas iniciativas para automatizar la carga de datos a Google&hellip;<\/p>","protected":false},"author":1,"featured_media":4919,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4914","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google ampl\u00eda las opciones en los formularios de obtenci\u00f3n de leads para campa\u00f1as de YouTube y Discovery - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/de\/marketing-digital\/google-wide-options-forms-getting-leads-campaigns-youtube-discovery\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google ampl\u00eda las opciones en los formularios de obtenci\u00f3n de leads para campa\u00f1as de YouTube y Discovery - Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"og:description\" content=\"Google se encuentra en etapa de prueba del formulario de obtenci\u00f3n de leads desde el segundo trimestre de este a\u00f1o. Con esta actualizaci\u00f3n, los anunciantes pueden usar el formulario de obtenci\u00f3n de leads en campa\u00f1as de YouTube y Discovery. De igual forma, la compa\u00f1\u00eda anunci\u00f3 nuevas iniciativas para automatizar la carga de datos a Google&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/guillermopareja.com\/de\/marketing-digital\/google-wide-options-forms-getting-leads-campaigns-youtube-discovery\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/consultorgoogleadwords\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-10-21T13:18:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-10-21T13:18:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2020\/10\/Google-Forms.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"445\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Guillermo Pareja\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:site\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Guillermo Pareja\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"2\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/guillermopareja.com\/pt\/marketing-digital\/google-wide-options-forms-getting-leads-campaigns-youtube-discovery\/\",\"url\":\"https:\/\/guillermopareja.com\/pt\/marketing-digital\/google-wide-options-forms-getting-leads-campaigns-youtube-discovery\/\",\"name\":\"Google ampl\u00eda las opciones en los formularios de obtenci\u00f3n de leads para campa\u00f1as de YouTube y Discovery - 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