{"id":5085,"date":"2021-02-19T08:11:51","date_gmt":"2021-02-19T11:11:51","guid":{"rendered":"https:\/\/guillermopareja.com\/?p=5085"},"modified":"2021-02-19T08:11:52","modified_gmt":"2021-02-19T11:11:52","slug":"avances-privacidad-mediciones-youtube","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/de\/digitales-marketing\/vorschau-datenschutz-messungen-youtube\/","title":{"rendered":"Fortschritte beim Datenschutz f\u00fcr YouTube-Messungen"},"content":{"rendered":"<p>Im Oktober 2019 k\u00fcndigte Google an, weiterhin Ma\u00dfnahmen zu ergreifen, um die Anzahl der auf YouTube zul\u00e4ssigen Pixel zu verringern und im Gegenzug in die Messplattform Ads Data Hub zu investieren.&nbsp;<\/p>\n\n\n\n<p>Dieses Analysetool bietet drei Hauptvorteile:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Sicherheit bei der Verwendung von Benutzerinformationen durch Verbesserung der Datenschutzpr\u00fcfungen und Hinzuf\u00fcgen von Google-Informationen, bevor diese Daten die Cloud der Anzeigenplattform verlassen.&nbsp;<\/li><li>Da der Ad Data Hub nicht mit Pixeln betrieben wird, k\u00f6nnen Werbetreibende auf Messdaten und Statistiken zur Leistung ihrer Kampagnen an allen Standorten zugreifen, einschlie\u00dflich mobiler Apps, YouTube, Google Ads und Display &amp; Video 360.&nbsp;<\/li><li>Schlie\u00dflich legt Ad Data Hub den Grundstein f\u00fcr sicherere Messungen auf YouTube, damit Werbetreibende Berichte von Drittanbietern erhalten k\u00f6nnen, die den Datenschutzrichtlinien der Plattform entsprechen.&nbsp;<\/li><\/ul>\n\n\n\n<p><strong>Ads Data Hub-Messung<\/strong><\/p>\n\n\n\n<p>Ads Data Hub investiert in die Leistung von Messdaten innerhalb der Plattform. Aus diesem Grund hat das Unternehmen eine MRC-Akkreditierung (Media Rating Council) erhalten, um ung\u00fcltigen Datenverkehr sowie gefilterte, gerenderte Videoanzeigenimpressionen und sichtbare und \u00fcber die Anzeigendaten generierte TrueView-Ansichten zu identifizieren Hub-API und Benutzeroberfl\u00e4che.&nbsp;<\/p>\n\n\n\n<p>Die Akkreditierung umfasst Computer, Webseiten und Anwendungen f\u00fcr mobile Ger\u00e4te, YouTube- und Google Video-Werbepartner bei Google, Display &amp; Video 360 und YouTube Reserve. Es enth\u00e4lt auch die Prozesse, die zum Auffinden eindeutiger Zielgruppenkennungen verwendet werden.&nbsp;<\/p>\n\n\n\n<p><strong>Messung durch Dritte<\/strong><\/p>\n\n\n\n<p>Im letzten Jahr hat Google mit verschiedenen Messpartnern zusammengearbeitet, um deren Dienste auf die Ads Data Hub-Plattform zu migrieren. Bis heute haben Comscore, DoubleVerify, Dynata, Kantar, Integral Ad Science, Nielsen und Moat von Oracle die Migration abgeschlossen und auf Berichte umgestellt, die auf Ads Data Hub basieren. Dar\u00fcber hinaus erg\u00e4nzen diese Messpartner die Liste der Drittanbieter, die bereits Informationen auf YouTube bereitstellen.<\/p>\n\n\n\n<p><strong>Fazit<\/strong><\/p>\n\n\n\n<p>Google ist bestrebt, ein gesundes \u00d6kosystem f\u00fcr die Datenerfassung und -messung mit Blick auf die Privatsph\u00e4re der Nutzer zu schaffen. Aus diesem Grund trifft es alle Vorsichtsma\u00dfnahmen, einschlie\u00dflich der Akkreditierung beim MRC und der Migration aller seiner Partner weltweit, damit Werbetreibende bessere Berichte und Statistiken erhalten und sich um ihre neue Priorit\u00e4t k\u00fcmmern, n\u00e4mlich um die Informationen von die Benutzer.<\/p>","protected":false},"excerpt":{"rendered":"<p>En Octubre de 2019 Google anunci\u00f3 que continuar\u00eda tomando acciones para reducir la cantidad de pixeles permitidos en YouTube y a su vez invertir en su plataforma de mediciones llamada Ads Data Hub.&nbsp; Esta herramienta de analytics provee 3 principales beneficios: Seguridad en el uso de la informaci\u00f3n de los usuarios al mejorar la verificaciones&hellip;<\/p>","protected":false},"author":1,"featured_media":5087,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15,1],"tags":[],"class_list":["post-5085","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google","category-marketing-digital"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Avances en la privacidad para las mediciones en YouTube - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/de\/marketing-digital\/visualizacoes-privacidade-medidas-youtube\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Avances en la privacidad para las mediciones en YouTube - Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"og:description\" content=\"En Octubre de 2019 Google anunci\u00f3 que continuar\u00eda tomando acciones para reducir la cantidad de pixeles permitidos en YouTube y a su vez invertir en su plataforma de mediciones llamada Ads Data Hub.&nbsp; 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