{"id":554,"date":"2010-02-07T14:25:34","date_gmt":"2010-02-07T17:25:34","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=554"},"modified":"2010-02-07T14:25:34","modified_gmt":"2010-02-07T17:25:34","slug":"el-presente-requiere-que-seas-una-navaja-suiza","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/de\/digitales-marketing\/die-gegenwart-erfordert-dass-sie-ein-schweizer-taschenmesser-sind\/","title":{"rendered":"Die Gegenwart erfordert, dass Sie ein Schweizer Taschenmesser sind"},"content":{"rendered":"<p><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2010\/02\/navaja-suiza.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-556\" title=\"schweizer Messer\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2010\/02\/navaja-suiza.jpg\" alt=\"\" width=\"300\" height=\"225\" \/><\/a><\/p>\n<p>In letzter Zeit scheint es in Mode zu sein, sich \u00fcber das SEM zu beschweren. Diese Woche habe ich Artikel f\u00fcr Artikel \u00fcber SEOs gelesen <span style=\"text-decoration: line-through;\">jammern<\/span> Debatte \u00fcber die Tatsache, dass Unternehmer eher bereit sind, in SEM als in SEO zu investieren.<\/p>\n<p>Mehrere irref\u00fchrende Statistiken wurden sogar popul\u00e4r gemacht, dass 90% Verkehr von Suchmaschinen kommt und nur 10% Investitionen in SEO get\u00e4tigt werden ... <strong>Zwar stammt 90% des Verkehrs von Suchmaschinen, aber wie viel Prozent dieses Verkehrs sind von kommerziellem Interesse?<\/strong><\/p>\n<p>Ich denke, wenn nur Verkehr mit unmittelbarem Kaufinteresse ber\u00fccksichtigt w\u00fcrde, w\u00e4ren die Statistiken viel ausgewogener.<\/p>\n<p><strong>Warum investieren Unternehmer lieber in SEM?<\/strong><\/p>\n<p>Wenn sie SEO sind und sich \u00fcber die &quot;Ungeduld&quot; von Arbeitgebern beschweren, die es vorziehen, SEM gegen\u00fcber Ihren Diensten einzustellen, stellen Sie sich diese Frage.<\/p>\n<p>W\u00fcrden Sie ein Handy in 6 monatlichen Raten kaufen, wenn Sie das Handy erst am Ende des 6. Monats sehen k\u00f6nnen und der Verk\u00e4ufer Ihnen keine Garantie geben kann, wenn es sich um ein iPhone, Black Berry oder ein altes Nokia 1100 handelt?<\/p>\n<p>Ein Unternehmer sieht das so ... und gibt lieber mehr Geld f\u00fcr etwas Sicheres aus, solange er eine Rendite f\u00fcr seine Investition erh\u00e4lt, ist alles perfekt.<\/p>\n<p><strong>Wie bieten Sie SEO an?<\/strong><\/p>\n<p>Wenn die Beziehung zum Unternehmer vertrauensvoll aufgebaut wird, haben Sie bereits eine solide Kapitalrendite und Sie sehen, dass all diese Internet-Dinge wirklich f\u00fcr Ihren Markt funktionieren und Sie mehr Wissen, Neugier und Informationen dar\u00fcber haben, wie das Internet wirklich funktioniert.<\/p>\n<p><strong>Dort ist er derjenige, der erh\u00f6ht ... warum nicht auch SEO versuchen?<\/strong><\/p>\n<p>Obwohl SEO an sich eine ziemlich komplexe &quot;Kunst&quot; ist, ist es nur die Spitze des Eisbergs in allem, was Online-Marketing umfasst.<\/p>\n<p>Wir m\u00fcssen auch Kenntnisse \u00fcber SEM, soziale Medien, Split-Tests, Optimierung von Landing Pages, Copywriting und vieles mehr haben, um zu sagen, dass wir uns wirklich der F\u00f6rderung von etwas im Internet widmen.<\/p>\n<p><strong>Die Gegenwart erfordert, dass wir Schweizer Taschenmesser mit Beinen sind<\/strong>Wir sind ein wandelndes Arsenal verschiedener Arten von L\u00f6sungen f\u00fcr den Kunden. Gegenw\u00e4rtig k\u00f6nnen wir nicht von Monofunktionalit\u00e4t leben. Wir m\u00fcssen multifunktional sein.<\/p>","protected":false},"excerpt":{"rendered":"<p>Ultimamente parece moda quejarse del SEM, en esta semana ley art\u00edculo tras art\u00edculo de SEOs lloriqueando debatiendo sobre el hecho de que los empresarios est\u00e1n m\u00e1s dispuestos a invertir en SEM que SEO. Incluso se popularizaron varias estad\u00edsticas enga\u00f1osas de que el 90% del tr\u00e1fico proviene de buscadores y s\u00f3lo el 10% de la inversi\u00f3n&hellip;<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[10],"class_list":["post-554","post","type-post","status-publish","format-standard","hentry","category-marketing-digital","tag-marketing-online"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>El Presente Requiere que Seas Una Navaja Suiza - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"El Presente Requiere que Seas Una Navaja Suiza: Los profesionales de Marketing Online deben ser multifuncionales y aportar distintas soluciones a empresas.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/de\/digitales-marketing\/die-gegenwart-erfordert-dass-sie-ein-schweizer-taschenmesser-sind\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El Presente Requiere que Seas Una Navaja Suiza - 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