{"id":5545,"date":"2022-04-13T10:26:13","date_gmt":"2022-04-13T13:26:13","guid":{"rendered":"https:\/\/guillermopareja.com\/?p=5545"},"modified":"2022-04-13T10:26:15","modified_gmt":"2022-04-13T13:26:15","slug":"google-lanza-integracion-search-ads-360-para-google-analytics-4","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/de\/google\/google-lanza-integracion-search-ads-360-para-google-analytics-4\/","title":{"rendered":"Google lanza la integraci\u00f3n de Search Ads 360 para Google Analytics 4"},"content":{"rendered":"<p>La integraci\u00f3n puede ayudar a contextualizar los datos para habilitar campa\u00f1as m\u00e1s eficaces y que maximicen el rendimiento del tiempo.<\/p>\n\n\n\n<p>Google ha lanzado una integraci\u00f3n de Search Ads 360 para Google Analytics 4 (GA4), un nuevo tipo de propiedad que permite medir el tr\u00e1fico y la interacci\u00f3n en tus sitios web y aplicaciones m\u00f3viles con informes personalizables.&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Por qu\u00e9 nos importa: La integraci\u00f3n de los datos de Search Ads 360 en GA4 permite a los anunciantes ver las sesiones, los usuarios y las conversiones dentro del contexto de dimensiones tales como la fuente, la campa\u00f1a, el medio y la agrupaci\u00f3n de canales predeterminados. Tambi\u00e9n, podr\u00e1n ver datos de atribuci\u00f3n multicanal en sus informes de comparaci\u00f3n de modelos y rutas de conversi\u00f3n.<\/li><\/ol>\n\n\n\n<p>La contextualizaci\u00f3n de los datos puede permitir una mejor toma de decisiones y campa\u00f1as m\u00e1s eficientes. Esta integraci\u00f3n tambi\u00e9n puede ayudar a los anunciantes a ahorrar tiempo que, de otro modo, se gastar\u00eda cambiando entre GA4 y Search Ads 360.<\/p>\n\n\n\n<ol class=\"wp-block-list\" start=\"2\"><li>Uso compartido de datos entre Analytics y Search Ads 360: Vincular tu propiedad GA4 a tu anunciante de Search Ads 360 permite:<\/li><\/ol>\n\n\n\n<ul class=\"wp-block-list\"><li>Exportar conversiones a Search Ads 360.<\/li><li>Exportar datos de costos y campa\u00f1as a GA4.<\/li><li>M\u00e9tricas de interacci\u00f3n con la aplicaci\u00f3n y el sitio de GA4 para mostrar en los informes de Search Ads 360.&nbsp;<\/li><\/ul>\n\n\n\n<ol class=\"wp-block-list\" start=\"3\"><li>Datos sobre la vinculaci\u00f3n de GA4 y Search Ads 360:<\/li><\/ol>\n\n\n\n<ul class=\"wp-block-list\"><li>Publicidad personalizada: Esta configuraci\u00f3n permite que los datos de Analytics se utilicen para personalizar anuncios.<\/li><li>Atribuci\u00f3n de campa\u00f1a: Activ\u00e1 esta configuraci\u00f3n para importar datos de campa\u00f1a de Search Ads 360.&nbsp;<\/li><li>Informes de datos de costos: Habilit\u00e1 esta configuraci\u00f3n para importar datos de costos de Search Ads 360.<\/li><\/ul>","protected":false},"excerpt":{"rendered":"<p>La integraci\u00f3n puede ayudar a contextualizar los datos para habilitar campa\u00f1as m\u00e1s eficaces y que maximicen el rendimiento del tiempo. Google ha lanzado una integraci\u00f3n de Search Ads 360 para Google Analytics 4 (GA4), un nuevo tipo de propiedad que permite medir el tr\u00e1fico y la interacci\u00f3n en tus sitios web y aplicaciones m\u00f3viles con&hellip;<\/p>","protected":false},"author":1,"featured_media":5547,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15,166,1],"tags":[],"class_list":["post-5545","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google","category-google-ads","category-marketing-digital"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google lanza la integraci\u00f3n de Search Ads 360 para Google Analytics 4 - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/de\/google\/google-lanza-integracion-search-ads-360-para-google-analytics-4\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google lanza la integraci\u00f3n de Search Ads 360 para Google Analytics 4 - Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"og:description\" content=\"La integraci\u00f3n puede ayudar a contextualizar los datos para habilitar campa\u00f1as m\u00e1s eficaces y que maximicen el rendimiento del tiempo. 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