{"id":657,"date":"2010-02-27T23:28:10","date_gmt":"2010-02-28T02:28:10","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=657"},"modified":"2010-02-27T23:43:40","modified_gmt":"2010-02-28T02:43:40","slug":"nuevo-libro-politicas-de-oficina-y-batallas-de-presupuesto","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/de\/digitales-marketing\/new-book-office-politik-und-budget-kampfe\/","title":{"rendered":"Neues Buch: B\u00fcrorichtlinien und Budgetschlachten"},"content":{"rendered":"<p>Wie versprochen ist eine Schuld, ich hinterlasse Ihnen noch ein Mini-eBook von Anne Hollands Publikationsreihe f\u00fcr <a href=\"http:\/\/whichtestwon.com\/\">Welcher Test hat gewonnen?<\/a>.<\/p>\n<p>Dieses Mal geht es im Mini-E-Book darum, wie Sie B\u00fcrorichtlinien und Budgetk\u00e4mpfe \u00fcberwinden k\u00f6nnen, um unsere Online-Marketing-Projekte und insbesondere Split-Tests durchzuf\u00fchren.<\/p>\n<p>Einige der vorgestellten Themen sind:<\/p>\n<p><strong>1)<\/strong> So \u00fcberzeugen Sie Ihren Chef, dass es sich lohnt, in A \/ B-Tests zu investieren<\/p>\n<p><strong>2)<\/strong> Wie man mit den anderen an Entscheidungen beteiligten Abteilungen interagiert<\/p>\n<p><strong>3)<\/strong> Welche Informationen m\u00fcssen in die Pr\u00e4sentation der Ergebnisse einbezogen werden, um eine Wirkung zu erzielen, ohne jemanden zu langweilen?<\/p>\n<p>Ein Buch mit nur 10 Seiten, aber das erf\u00fcllt sein Ziel SEHR gut, das Gute und Kurze\u2026 doppelt so gut.<\/p>\n<p>Sie k\u00f6nnen es aus dem Bereich Online Marketing Books herunterladen:\u00a0 <a href=\"http:\/\/guillermopareja.com\/de\/libros-de-marketing-online\/\">Online-Marketing-B\u00fccher<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Como lo prometido es deuda les dejo un mini eBook m\u00e1s de la serie de publicaciones de Anne Holland para Which Test Won. Esta vez el mini Ebook trata sobre como superar las pol\u00edticas de oficina y las batallas de presupuesto para lograr llevar a cabo nuestros proyectos de Marketing Online y m\u00e1s espec\u00edficamente Split&hellip;<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[48,47,10],"class_list":["post-657","post","type-post","status-publish","format-standard","hentry","category-marketing-digital","tag-ebooks-marketing-online","tag-libros-marketing-online","tag-marketing-online"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nuevo Libro: Pol\u00edticas de Oficina y Batallas de Presupuesto - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Nuevo Libro: Pol\u00edticas de Oficina y Batallas de Presupuesto. eBook de Marketing Online en espa\u00f1ol gratuito sobre A\/B o Split Testing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/de\/marketing-digital\/batalhas-politica-e-orcamento-novo-livro-escritorio\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nuevo Libro: Pol\u00edticas de Oficina y Batallas de Presupuesto - Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"og:description\" content=\"Nuevo Libro: Pol\u00edticas de Oficina y Batallas de Presupuesto. eBook de Marketing Online en espa\u00f1ol gratuito sobre A\/B o Split Testing.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/guillermopareja.com\/de\/marketing-digital\/batalhas-politica-e-orcamento-novo-livro-escritorio\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/consultorgoogleadwords\/\" \/>\n<meta property=\"article:published_time\" content=\"2010-02-28T02:28:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2010-02-28T02:43:40+00:00\" \/>\n<meta name=\"author\" content=\"Guillermo Pareja\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:site\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Guillermo Pareja\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"1\u00a0Minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/guillermopareja.com\/pt\/marketing-digital\/batalhas-politica-e-orcamento-novo-livro-escritorio\/\",\"url\":\"https:\/\/guillermopareja.com\/pt\/marketing-digital\/batalhas-politica-e-orcamento-novo-livro-escritorio\/\",\"name\":\"Nuevo Libro: Pol\u00edticas de Oficina y Batallas de Presupuesto - Marketing y Anal\u00edtica Digital\",\"isPartOf\":{\"@id\":\"https:\/\/guillermopareja.com\/de\/#website\"},\"datePublished\":\"2010-02-28T02:28:10+00:00\",\"dateModified\":\"2010-02-28T02:43:40+00:00\",\"author\":{\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88\"},\"description\":\"Nuevo Libro: Pol\u00edticas de Oficina y Batallas de Presupuesto. eBook de Marketing Online en espa\u00f1ol gratuito sobre A\/B o Split Testing.\",\"breadcrumb\":{\"@id\":\"https:\/\/guillermopareja.com\/pt\/marketing-digital\/batalhas-politica-e-orcamento-novo-livro-escritorio\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/guillermopareja.com\/pt\/marketing-digital\/batalhas-politica-e-orcamento-novo-livro-escritorio\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/guillermopareja.com\/pt\/marketing-digital\/batalhas-politica-e-orcamento-novo-livro-escritorio\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/guillermopareja.com\/de\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Nuevo Libro: Pol\u00edticas de Oficina y Batallas de Presupuesto\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#website\",\"url\":\"https:\/\/guillermopareja.com\/de\/\",\"name\":\"Marketing y Anal\u00edtica Digital\",\"description\":\"Blog de Guillermo Pareja\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/guillermopareja.com\/de\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"de\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88\",\"name\":\"Guillermo Pareja\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x\",\"caption\":\"Guillermo Pareja\"},\"description\":\"Soy Guillermo Pareja, consultor de Marketing en Motores de B\u00fasqueda. En este blog escribo sobre Google Adwords, Facebook Ads, Google Analytics y todo lo referente a publicitar en internet, ya sean tus propios proyectos, tus clientes o incluso a vos mismo como profesional.\",\"sameAs\":[\"http:\/\/guillermopareja.com\"],\"url\":\"https:\/\/guillermopareja.com\/de\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Nuevo Libro: Pol\u00edticas de Oficina y Batallas de Presupuesto - Marketing y Anal\u00edtica Digital","description":"Nuevo Libro: Pol\u00edticas de Oficina y Batallas de Presupuesto. eBook de Marketing Online en espa\u00f1ol gratuito sobre A\/B o Split Testing.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/guillermopareja.com\/de\/marketing-digital\/batalhas-politica-e-orcamento-novo-livro-escritorio\/","og_locale":"de_DE","og_type":"article","og_title":"Nuevo Libro: Pol\u00edticas de Oficina y Batallas de Presupuesto - Marketing y Anal\u00edtica Digital","og_description":"Nuevo Libro: Pol\u00edticas de Oficina y Batallas de Presupuesto. eBook de Marketing Online en espa\u00f1ol gratuito sobre A\/B o Split Testing.","og_url":"https:\/\/guillermopareja.com\/de\/marketing-digital\/batalhas-politica-e-orcamento-novo-livro-escritorio\/","og_site_name":"Marketing y Anal\u00edtica Digital","article_publisher":"https:\/\/www.facebook.com\/consultorgoogleadwords\/","article_published_time":"2010-02-28T02:28:10+00:00","article_modified_time":"2010-02-28T02:43:40+00:00","author":"Guillermo Pareja","twitter_card":"summary_large_image","twitter_creator":"@guillepareja","twitter_site":"@guillepareja","twitter_misc":{"Verfasst von":"Guillermo Pareja","Gesch\u00e4tzte Lesezeit":"1\u00a0Minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/guillermopareja.com\/pt\/marketing-digital\/batalhas-politica-e-orcamento-novo-livro-escritorio\/","url":"https:\/\/guillermopareja.com\/pt\/marketing-digital\/batalhas-politica-e-orcamento-novo-livro-escritorio\/","name":"Nuevo Libro: Pol\u00edticas de Oficina y Batallas de Presupuesto - Marketing y Anal\u00edtica Digital","isPartOf":{"@id":"https:\/\/guillermopareja.com\/de\/#website"},"datePublished":"2010-02-28T02:28:10+00:00","dateModified":"2010-02-28T02:43:40+00:00","author":{"@id":"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88"},"description":"Nuevo Libro: Pol\u00edticas de Oficina y Batallas de Presupuesto. eBook de Marketing Online en espa\u00f1ol gratuito sobre A\/B o Split Testing.","breadcrumb":{"@id":"https:\/\/guillermopareja.com\/pt\/marketing-digital\/batalhas-politica-e-orcamento-novo-livro-escritorio\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/guillermopareja.com\/pt\/marketing-digital\/batalhas-politica-e-orcamento-novo-livro-escritorio\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/guillermopareja.com\/pt\/marketing-digital\/batalhas-politica-e-orcamento-novo-livro-escritorio\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/guillermopareja.com\/de\/"},{"@type":"ListItem","position":2,"name":"Nuevo Libro: Pol\u00edticas de Oficina y Batallas de Presupuesto"}]},{"@type":"WebSite","@id":"https:\/\/guillermopareja.com\/de\/#website","url":"https:\/\/guillermopareja.com\/de\/","name":"Marketing y Anal\u00edtica Digital","description":"Blog de Guillermo Pareja","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/guillermopareja.com\/de\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"de"},{"@type":"Person","@id":"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88","name":"Guillermo Pareja","image":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x","caption":"Guillermo Pareja"},"description":"Soy Guillermo Pareja, consultor de Marketing en Motores de B\u00fasqueda. En este blog escribo sobre Google Adwords, Facebook Ads, Google Analytics y todo lo referente a publicitar en internet, ya sean tus propios proyectos, tus clientes o incluso a vos mismo como profesional.","sameAs":["http:\/\/guillermopareja.com"],"url":"https:\/\/guillermopareja.com\/de\/author\/admin\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/guillermopareja.com\/de\/wp-json\/wp\/v2\/posts\/657"}],"collection":[{"href":"https:\/\/guillermopareja.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/guillermopareja.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/guillermopareja.com\/de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/guillermopareja.com\/de\/wp-json\/wp\/v2\/comments?post=657"}],"version-history":[{"count":0,"href":"https:\/\/guillermopareja.com\/de\/wp-json\/wp\/v2\/posts\/657\/revisions"}],"wp:attachment":[{"href":"https:\/\/guillermopareja.com\/de\/wp-json\/wp\/v2\/media?parent=657"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/guillermopareja.com\/de\/wp-json\/wp\/v2\/categories?post=657"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/guillermopareja.com\/de\/wp-json\/wp\/v2\/tags?post=657"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}