{"id":703,"date":"2010-05-10T20:53:03","date_gmt":"2010-05-10T23:53:03","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=703"},"modified":"2010-05-10T20:53:03","modified_gmt":"2010-05-10T23:53:03","slug":"cuales-metricas-miden-el-exito-de-una-campana-online","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/de\/digitales-marketing\/welche-metriken-messen-den-erfolg-einer-online-kampagne\/","title":{"rendered":"Welche Metriken messen den Erfolg einer Online-Kampagne?"},"content":{"rendered":"<p>Eine der gr\u00f6\u00dften Tugenden des Online-Marketings ist zweifellos die F\u00e4higkeit, jeden Aspekt unserer Kampagnen zu messen. Theoretisch k\u00f6nnen wir so genau wissen, wo unsere Investition zu Ergebnissen f\u00fchrt und wo nicht ... aber in der Praxis <strong>Mit welchen Metriken messen wir den Erfolg einer Online-Marketingkampagne?<\/strong><\/p>\n<p>Normalerweise arbeite ich auf Conversions und ROI ausgerichtet. F\u00fcr mich wird der Erfolg daran gemessen, wie viel Geld ich in die Tasche meines Kunden einziehe, in Bezug auf das Geld, das er aus seiner Tasche zieht. \u00dcberraschenderweise ist dies f\u00fcr die meisten nicht die Art zu arbeiten.<\/p>\n<p>Laut einer Umfrage von eMarketer <strong>Die 60% von Online-Vermarktern in den USA messen ihren Erfolg anhand der CTR <\/strong>Y. <strong>Weniger als 2\/5 der Befragten verwenden den ROI als prim\u00e4re Metrik.<\/strong><\/p>\n<p>Sie k\u00f6nnen die Ergebnisse der Umfrage unten sehen:<strong><br \/>\n<\/strong><\/p>\n<p><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2010\/05\/metricas-exito-marketing-online.gif\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-704\" title=\"Erfolgsmetriken f\u00fcr Online-Marketing\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2010\/05\/metricas-exito-marketing-online.gif\" alt=\"\" width=\"324\" height=\"506\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2010\/05\/metricas-exito-marketing-online.gif 324w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2010\/05\/metricas-exito-marketing-online-192x300.gif 192w\" sizes=\"(max-width: 324px) 100vw, 324px\" \/><\/a><strong><\/strong><\/p>\n<p>Diese Umfrage zeigt, dass viele zwar \u00fcber die Wunder des Online-Marketings zur Messung des ROI und der Ziele sprechen, die meisten jedoch bei der Umsetzung der Theorie in die Praxis bleiben, um Klicks, Impressionen oder andere leicht zu beschaffende Daten zu messen.<\/p>\n<p>Ich sehe dies als mehr als ein Problem, als Chance f\u00fcr diejenigen von uns, die wirklich danach streben, h\u00f6here Conversions zu geringeren Kosten f\u00fcr unsere Kunden zu erzielen und mit ihnen zu kommunizieren, um zu versuchen, die Offline-Auswirkungen unserer Kampagnen zu messen ... <strong>Und anhand welcher Metriken messen Sie den Erfolg Ihrer Kampagnen?<\/strong> \ud83d\ude09<\/p>\n<p>Sie k\u00f6nnen den Artikel \u00fcber die Umfrage in eMarketer unter folgendem Link sehen: <a href=\"http:\/\/www.emarketer.com\/Article.aspx?R=1007679\">Ist der Klick immer noch K\u00f6nig?<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Una de las mayores virtudes del Marketing Online es sin dudas la capacidad de medir cada aspecto de nuestras campa\u00f1as, en teor\u00eda esto nos permite saber exactamente donde nuestra inversi\u00f3n tiene resultados y donde no&#8230; pero en la pr\u00e1ctica que m\u00e9tricas utilizamos para medir el \u00e9xito de una campa\u00f1a de Marketing Online? Yo generalmente suelo&hellip;<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[10],"class_list":["post-703","post","type-post","status-publish","format-standard","hentry","category-marketing-digital","tag-marketing-online"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cu\u00e1les M\u00e9tricas miden el \u00c9xito de una Campa\u00f1a Online? - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Encuesta de eMarketer sobre las m\u00e9tricas m\u00e1s utilizadas para medir el performance de campa\u00f1as de Marketing Online.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/de\/digitales-marketing\/welche-metriken-messen-den-erfolg-einer-online-kampagne\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cu\u00e1les M\u00e9tricas miden el \u00c9xito de una Campa\u00f1a Online? 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