{"id":707,"date":"2010-05-14T08:59:27","date_gmt":"2010-05-14T11:59:27","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=707"},"modified":"2010-05-14T08:59:27","modified_gmt":"2010-05-14T11:59:27","slug":"google-adwords-broad-match-modifier","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/de\/digitales-marketing\/google-adwords-broad-match-modifikator\/","title":{"rendered":"Google AdWords: Breiter \u00dcbereinstimmungsmodifikator"},"content":{"rendered":"

Vor einigen Tagen wurde mit Google Adwords eine neue Art von \u00dcbereinstimmung angek\u00fcndigt. Dies ist eine Modifikation der allgemeinen \u00dcbereinstimmung, die es uns erm\u00f6glicht, genauer zu sein. Sie wird derzeit in England und Kanada getestet.<\/p>\n

Wie funktioniert der Broad Match Modifier? <\/strong><\/p>\n

Wir m\u00fcssen einfach ein Symbol "+" vor das weitgehend passende Keyword setzen, das wir \u00e4ndern m\u00f6chten. Auf diese Weise kann das Schl\u00fcsselwort Synonyme, Akronyme, Abk\u00fcrzungen und h\u00e4ufige Tippfehler enthalten<\/strong>In einigen F\u00e4llen k\u00f6nnen wir Dutzende von Anzeigengruppen erstellen!<\/p>\n

Im Folgenden zeige ich Ihnen das im offiziellen AdWords-Blog vorgeschlagene Beispiel f\u00fcr die Auswirkungen dieser neuen Art von \u00dcbereinstimmung:<\/p>\n

\"\"<\/p>\n

Laut dem offiziellen AdWords-Blog stellen Werbetreibende, die mit Phrasen oder exakten \u00dcbereinstimmungen werben und den Modifikator f\u00fcr breite \u00dcbereinstimmungen testen, fest, dass ihre Kampagnen besser konvertiert werden, da sie einen gr\u00f6\u00dferen Bekanntheitsgrad aufweisen, jedoch nicht so ungenau sind wie breite \u00dcbereinstimmungen.<\/p>\n

Hoffentlich k\u00f6nnen wir den Broad Match Modifier bald in unseren Kampagnen auf Spanisch verwenden. Dies h\u00e4ngt alles von dem Feedback ab, das Google-Nutzer dazu erhalten.<\/p>\n

Pers\u00f6nlich freue ich mich sehr \u00fcber diese neue Art der Konkordanz und werde sie in einigen Kampagnen testen, die ich \u00fcber den Teich habe. Wenn es gut funktioniert, werde ich als erster die Bestellung bei Google Argentina aufgeben, hehe<\/p>\n

Haben Sie Erfahrungen, die Sie mit dieser neuen Art der Konkordanz teilen k\u00f6nnen?<\/strong><\/p>\n

Sie k\u00f6nnen die Originalver\u00f6ffentlichung hier sehen: Neue Keyword-Targeting-Funktion<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Hace unos d\u00edas se anunci\u00f3 un nuevo tipo de concordancia con Google Adwords, es una modificaci\u00f3n al tipo de concordancia amplio que permite ser m\u00e1s espec\u00edfico, actualmente est\u00e1 siendo probado en Inglaterra y Canada. C\u00f3mo funciona el Broad Match Modifier? Sencillamente debemos poner un simbolo \u00ab+\u00bb frente a la keyword de concordancia amplia que querramos…<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15,1],"tags":[14,10],"class_list":["post-707","post","type-post","status-publish","format-standard","hentry","category-google","category-marketing-digital","tag-google-adwords","tag-marketing-online"],"aioseo_notices":[],"yoast_head":"\nGoogle Adwords: Broad Match Modifier - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Google Adwords: Broad Match Modifier. 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