{"id":843,"date":"2010-08-30T23:49:36","date_gmt":"2010-08-31T02:49:36","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=843"},"modified":"2010-09-01T12:31:39","modified_gmt":"2010-09-01T15:31:39","slug":"google-adwords-cpc-mejorado","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/de\/ppc-google-ads\/google-adwords-cpc-verbessert\/","title":{"rendered":"Google AdWords: Verbesserter CPC"},"content":{"rendered":"

Vor ein paar Tagen, als ich durch die Konfigurationsdaten einer Kampagne ging, fand ich eine Option, von der ich dachte, ich h\u00e4tte sie noch nie gesehen, und tats\u00e4chlich hatte ich sie nie gesehen, weil es sich um eine neue Art von Geboten handelt Erweiterter CPC oder erweiterter CPC.<\/strong><\/p>\n

Nachdem ich ein bisschen gegoogelt hatte, stie\u00df ich auf diesen Artikel: Steigern Sie den ROI und die Conversions mit Enhanced.
\n<\/a><\/p>\n

Wie funktioniert es?<\/strong><\/p>\n

Grunds\u00e4tzlich erkennt der verbesserte CPC, welche Keywords die meisten Conversions f\u00fcr Ihre Kampagne erzielen, und versucht, zu den Tageszeiten, zu denen das System eine bessere Leistung feststellt, mehr Aufmerksamkeit f\u00fcr sie zu erzielen.<\/p>\n

Wenn wir beispielsweise einen maximalen CPC von $0.30 zahlen, kann das System unser Angebot dynamisch erh\u00f6hen oder senken, um zu versuchen, die h\u00f6chste Anzahl von Conversions zu m\u00f6glichst geringen Kosten zu erzielen.<\/p>\n

Einige der Faktoren, die der erweiterte CPC ber\u00fccksichtigt<\/strong><\/p>\n

– <\/strong>Erkennen Sie die Inhaltswebsites und -suchen, die zuvor bei der Ermittlung des CPC f\u00fcr Sie am besten geeignet waren.<\/p>\n

- Erkennen Sie bestimmte W\u00f6rter in Suchanfragen, die gute Conversions erzielen, um den CPC an die Wahrscheinlichkeiten f\u00fcr das Erhalten einer Conversion anzupassen.<\/p>\n

- Erkennt Attribute wie Browser, Standort, Sprache usw. des Benutzers und analysieren, ob die Attribute dazu beitragen, eine Konvertierung zu erhalten.<\/p>\n

Klingt toll f\u00fcr mich! Aber was brauche ich, um Enhanced CPC zu verwenden?<\/strong><\/p>\n

Sie m\u00fcssen lediglich das Conversion-Tracking aktivieren und dann zur Registerkarte Kampagneneinstellungen wechseln.<\/p>\n

\"\"<\/p>\n

Meine pers\u00f6nliche Erfahrung<\/strong><\/p>\n

Ich habe Enhanced CPC bereits f\u00fcr eine Kampagne ausprobiert und sehe wirklich gro\u00dfe \u00c4nderungen bei den Kosten pro Conversion (Ich habe den CPA um mehr als 50% verbessert!)<\/strong>Diese Testkampagne verlief so gut, dass ich diese neue Gebotsoption auf anderen Konten testen werde, um festzustellen, ob \u00e4hnliche Ergebnisse erzielt werden k\u00f6nnen.<\/p>\n

Zum Abschied hinterlasse ich Ihnen ein englisches Google-Video \u00fcber Enhanced CPC<\/p>\n

<\/embed><\/object><\/p>\n

Und welche Erfahrungen haben Sie mit dem Enhanced CPC? \ud83d\ude09<\/strong><\/p>","protected":false},"excerpt":{"rendered":"

Hace un par de d\u00edas mientras me paseaba por los datos de configuraci\u00f3n de una campa\u00f1a me encontr\u00e9 con una opci\u00f3n que me pareci\u00f3 no haberla visto antes y de hecho nunca la hab\u00eda visto porque es un nuevo tipo de bidding, se trata del CPC Mejorado o Enhanced CPC. Luego de Googlear un poco…<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[73,74,14,10],"class_list":["post-843","post","type-post","status-publish","format-standard","hentry","category-ppc-google-ads","tag-cpc-mejorado","tag-enlaces-patrocinados","tag-google-adwords","tag-marketing-online"],"aioseo_notices":[],"yoast_head":"\nGoogle Adwords: CPC Mejorado - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Google Adwords: CPC Mejorado. 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