{"id":857,"date":"2010-09-05T00:08:18","date_gmt":"2010-09-05T03:08:18","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=857"},"modified":"2010-09-05T00:08:18","modified_gmt":"2010-09-05T03:08:18","slug":"la-diferencia-entre-testear-medir-y-optimizar","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/de\/digitales-marketing\/der-unterschied-zwischen-testen-messen-und-optimieren\/","title":{"rendered":"Der Unterschied zwischen Testen, Messen und Optimieren"},"content":{"rendered":"<p>A \/ B- oder multivariate Tests mit unseren Kampagnen, Zielseiten oder sogar mit unserer gesamten Website durchzuf\u00fchren, ist kein Luxus, aber heute ist es von grundlegender Bedeutung, im Internet erfolgreich zu sein oder die bereits vorhandenen zu verbessern.<\/p>\n<p>Es gibt 3 Schritte, die wir bei A \/ B- oder multivariaten Tests gut differenziert haben m\u00fcssen. Diese Schritte sind &quot;Test&quot;, &quot;Messen&quot; und &quot;Optimieren&quot;.<\/p>\n<p><strong>Pr\u00fcfung: <\/strong>Beim Testen testen wir verschiedene Elemente auf unserer Website oder in unseren Kampagnen, um festzustellen, welche am besten geeignet sind, um Besucher dazu zu bringen, die von ihnen erwarteten Ma\u00dfnahmen zu ergreifen, z. B. einen Kauf zu t\u00e4tigen, das Unternehmen zu kontaktieren oder sich zu registrieren.<\/p>\n<p>Beim Testen werden Experimente entweder im A \/ B- oder im multivariaten Format erstellt. Ein gutes Werkzeug, um dies zu erreichen, ist das <a href=\"https:\/\/guillermopareja.com\/de\/digitales-marketing\/ab-testing-with-google-website-optimizer\/\">Google Website Optimizer.<\/a><\/p>\n<p><strong>Messen: <\/strong>Wenn wir messen, kontrollieren wir die Aktivit\u00e4t der Besucher auf unserer Website. Dies dient dazu, die Schl\u00fcsselfaktoren f\u00fcr Erfolg und Misserfolg unserer Kampagnen zu bestimmen. Das Ziel der Messung ist es zu wissen, was wir gut machen, was wir schlecht machen und was wir verbessern k\u00f6nnen.<\/p>\n<p>Eines der beliebtesten und umfassendsten Tools zur Messung der Aktivit\u00e4t unserer Websites ist <a href=\"http:\/\/google.com\/analytics\">Google Analytics.<\/a><\/p>\n<p><strong>Optimieren: <\/strong>Wenn wir optimieren, ersetzen wir nicht nur die &quot;Verlierer&quot; des Experiments durch die &quot;Gewinner&quot;, sondern gewinnen auch etwas noch Wertvolleres: <strong>Wissen. <\/strong><\/p>\n<p>Jedes Experiment erm\u00f6glicht es uns, mehr \u00fcber unsere Besucher \/ Kunden zu erfahren und dieses Wissen kann auf praktisch jede Aktivit\u00e4t des Unternehmens angewendet werden, sowohl online als auch offline.<\/p>\n<p><strong>Und was lernen Sie aus Ihren Experimenten?<\/strong> \ud83d\ude09<\/p>","protected":false},"excerpt":{"rendered":"<p>A \/ B- oder multivariate Tests mit unseren Kampagnen, Zielseiten oder sogar mit unserer gesamten Website durchzuf\u00fchren, ist kein Luxus, aber heute ist es von grundlegender Bedeutung, im Internet erfolgreich zu sein oder die bereits vorhandenen zu verbessern. Es gibt 3 Schritte, die wir gut differenziert haben m\u00fcssen, wenn wir A \/ B oder ...<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[75,10,36],"class_list":["post-857","post","type-post","status-publish","format-standard","hentry","category-marketing-digital","tag-ab-testing","tag-marketing-online","tag-split-testing"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La diferencia entre Testear, Medir y Optimizar - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"A\/B y Multivariate Testing en Marketing Online: La diferencia entre Testear, Medir y Optimizar.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/de\/marketing-digital\/a-diferenca-entre-testar-medir-e-otimizar\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La diferencia entre Testear, Medir y Optimizar - 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