{"id":903,"date":"2010-09-22T00:12:26","date_gmt":"2010-09-22T03:12:26","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=903"},"modified":"2010-09-22T00:12:26","modified_gmt":"2010-09-22T03:12:26","slug":"adwords-campaign-experiments-ace","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/de\/ppc-google-ads\/adwords-kampagnen-experimente-ass\/","title":{"rendered":"AdWords-Kampagnenexperimente (ACE)"},"content":{"rendered":"<p>Google hat vor ein paar Monaten in der Beta eingef\u00fchrt <strong>ACE (AdWords-Kampagnenexperimente)<\/strong>, eine sehr coole Funktion, mit der wir A \/ B-Tests zur Kampagnenoptimierung durchf\u00fchren k\u00f6nnen.<\/p>\n<p>Bevor wir Kampagnen in einem Konto testen konnten, konnten wir lediglich \u00c4nderungen an der Kampagne vornehmen und das &quot;Vorher und Nachher&quot; vergleichen. Das Problem dabei ist, dass wir nicht wirklich wissen k\u00f6nnen, ob die Testergebnisse durch vor\u00fcbergehende Eventualit\u00e4ten beeinflusst wurden.<\/p>\n<p>Jetzt mit dem <strong>AdWords-Kampagnenexperimente<\/strong> Wir k\u00f6nnen Tests durchf\u00fchren, die nur einen Prozentsatz des Datenverkehrs betreffen. Beispielsweise k\u00f6nnen wir den CPC einer Kampagne f\u00fcr die H\u00e4lfte der Impressionen erh\u00f6hen und den aktuellen CPC f\u00fcr die andere H\u00e4lfte beibehalten und somit gleichzeitig Tests mit beiden Konfigurationen durchf\u00fchren !<\/p>\n<p><strong>Einige Verwendungsm\u00f6glichkeiten:<\/strong><\/p>\n<p><strong>1)<\/strong> Analysieren Sie die inkrementellen Auswirkungen des Hinzuf\u00fcgens neuer Keywords zu einer Anzeigengruppe.<\/p>\n<p><strong>2)<\/strong> Messen Sie die unterschiedlichen Ergebnisse der Verwendung verschiedener Konkordanztypen.<\/p>\n<p><strong>3)<\/strong> Der Wert der Umstrukturierung Ihrer Kampagnen.<\/p>\n<p><strong>4)<\/strong> Probieren Sie verschiedene CPCs f\u00fcr dieselbe Anzeigengruppe aus.<\/p>\n<p>Ich hinterlasse Ihnen auch ein Video, in dem der Umfang dieses n\u00fctzlichen Tools viel besser beschrieben wird<\/p>\n<p><object classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" width=\"560\" height=\"340\" codebase=\"http:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=6,0,40,0\"><param name=\"allowFullScreen\" value=\"true\" \/><param name=\"allowscriptaccess\" value=\"always\" \/><param name=\"src\" value=\"http:\/\/www.youtube.com\/v\/MldDeihGwJc?fs=1&amp;hl=es_ES\" \/><param name=\"allowfullscreen\" value=\"true\" \/><embed type=\"application\/x-shockwave-flash\" width=\"560\" height=\"340\" src=\"http:\/\/www.youtube.com\/v\/MldDeihGwJc?fs=1&amp;hl=es_ES\" allowscriptaccess=\"always\" allowfullscreen=\"true\"><\/embed><\/object><\/p>\n<p><strong>Und wie f\u00fchren Sie die Tests mit Ihren Konten durch?<\/strong> \ud83d\ude09<\/p>","protected":false},"excerpt":{"rendered":"<p>Google hat vor einigen Monaten ACE (Adwords Campaign Experiments) in der Beta eingef\u00fchrt, eine sehr coole Funktion, mit der wir A \/ B-Tests zur Kampagnenoptimierung durchf\u00fchren k\u00f6nnen. Um Kampagnen in einem Konto zu testen, konnten wir lediglich \u00c4nderungen an der Kampagne vornehmen und die vorherigen und ...<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[78,74,14],"class_list":["post-903","post","type-post","status-publish","format-standard","hentry","category-ppc-google-ads","tag-adwords-campaign-experiments","tag-enlaces-patrocinados","tag-google-adwords"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Adwords Campaign Experiments (ACE) - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Art\u00edculo sobre Adwords Campaign Experiments (ACE), la nueva herramienta de Adwords para optimizaci\u00f3n de Campa\u00f1as.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/de\/ppc-google-ads\/adwords-campanha-experimentos-ace\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Adwords Campaign Experiments (ACE) - Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"og:description\" content=\"Art\u00edculo sobre Adwords Campaign Experiments (ACE), la nueva herramienta de Adwords para optimizaci\u00f3n de Campa\u00f1as.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/guillermopareja.com\/de\/ppc-google-ads\/adwords-campanha-experimentos-ace\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/consultorgoogleadwords\/\" \/>\n<meta property=\"article:published_time\" content=\"2010-09-22T03:12:26+00:00\" \/>\n<meta name=\"author\" content=\"Guillermo Pareja\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:site\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Guillermo Pareja\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"1\u00a0Minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/guillermopareja.com\/pt\/ppc-google-ads\/adwords-campanha-experimentos-ace\/\",\"url\":\"https:\/\/guillermopareja.com\/pt\/ppc-google-ads\/adwords-campanha-experimentos-ace\/\",\"name\":\"Adwords Campaign Experiments (ACE) - 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